Salena Knight
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February 14, 2020  |  By Salena  |  In marketing

An Intro To Retargeting Options For Retail & Ecommerce Store Owners

On this weeks episode I’m sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.

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January 9, 2020  |  By Salena  |  In marketing

Can (And Should) You Market Your Business In A Crisis?

Can (and should) you market your business during a national disaster or crisis?

I popped in earlier in the week to discuss the unfolding bushfire crisis here in Australia and to discuss where and how to place your retail business during this time of despair, loss and uncertainty.

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My Top 6 Podcasts For Retail & Ecommerce Store Owners
January 3, 2020  |  By Salena  |  In marketing, sales

My Top 6 Podcasts For Retail & Ecommerce Store Owners

It probably comes as no surprise that I’m an avid listener of podcasts, right? So I thought I’d share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner.

I throw in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box.
I hope you enjoy them!

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December 13, 2019  |  By Salena  |  In marketing

My Year Of Failure & The Lessons I Learnt

Welcome to my Year Of Failure. I’m celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I’ll be doing differently in 2020 and why I gave my business a big fat F in it’s end of year report.

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December 7, 2019  |  By Salena  |  In marketing, sales

How To Get Your Products Into Stores

So you want to get your amazing product into retail stores…?
In this episode I’m sharing retailers top must have’s when it comes to getting your products into the range and onto the shelves of your dream stores, whether you’re a Product Creator, Wholesalers or Distributors.
If you’re a retailer looking to expand your range or bring in new products, you’ll also gain great insight into what you should be looking for when you sign up a new brand.

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November 21, 2019  |  By Salena  |  In Impact, marketing

How To Write The Perfect ABOUT Page – Jay Crisp Crow

DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF “People forgive mistakes but they won’t forgive lies” LISTEN NOW WHAT IS THE EPISODE ABOUT Your website’s looking shmick. Your product descriptions are top notch. So why is it so hard to write your About Me (or Us!) Page? And does it really matter if […]

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November 14, 2019  |  By Salena  |  In marketing

3 Seriously Simple (But Super Effective) Personal Touchpoints To Enhance The Customer Experience

In this episode I can’t wait to share with you three seriously simple (but super effective) personal touch points that will enhance your customers experience shopping in your store.

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November 7, 2019  |  By Salena  |  In customers, Impact, marketing, money, sales

From Super to Superstar – Uncovering What’s Holding You Back From Success

Are you ready to take your business from Super to Superstar but just can’t figure out how to do it? Do you lack the money, energy or time to focus on all the things you think you need to change in your business? Perhaps you’re stuck in a rut, sitting on a plateaux or your business never really got off the ground in the first place..?

In this episode I share the 5 fundamental pillars of a successful business and help you understand how a weakness in one of those areas will hold your business back from growth and success. Then we work through how you can focus on the one area of your business that will move you towards growth and superstardom.

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October 31, 2019  |  By Salena  |  In marketing

How TileCloud Disrupted And Entire Industry – Florence Kelly

When Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they’ve taken their business from super to superstars, in a mere three years.

Learn what they did to build trust, brand awareness and deliver on an exceptional level of customer engagement. And discover their secret to connecting with DIY Rennovation influencers Three Chicks.

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David sqr
October 18, 2019  |  By Salena  |  In Impact, marketing

Instagram – What’s Working Right Now – David Dundas

In the lead up to the holiday season I’m joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business.

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