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Implementing Applied Creativity To Your Retail Business – Alita Harvey-Rodriguez

In this weeks episode we’re exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.

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Can (And Should) You Market Your Business In A Crisis?

Can (and should) you market your business during a national disaster or crisis?

I popped in earlier in the week to discuss the unfolding bushfire crisis here in Australia and to discuss where and how to place your retail business during this time of despair, loss and uncertainty.

My Top 6 Podcasts For Retail & Ecommerce Store Owners

My Top 6 Podcasts For Retail & Ecommerce Store Owners

It probably comes as no surprise that I’m an avid listener of podcasts, right? So I thought I’d share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner.

I throw in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box.
I hope you enjoy them!

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My Year Of Failure & The Lessons I Learnt

Welcome to my Year Of Failure. I’m celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I’ll be doing differently in 2020 and why I gave my business a big fat F in it’s end of year report.

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How To Get Your Products Into Stores

So you want to get your amazing product into retail stores…?
In this episode I’m sharing retailers top must have’s when it comes to getting your products into the range and onto the shelves of your dream stores, whether you’re a Product Creator, Wholesalers or Distributors.
If you’re a retailer looking to expand your range or bring in new products, you’ll also gain great insight into what you should be looking for when you sign up a new brand.