Sal's mission is to equip and empower Independent Retail and Ecommerce store owners with the knowledge and confidence to tackle the biggest obstacles in their businesses, in order to build and grow profitable, robust and successful retail enterprises.

Often dubbed "the retail dynamo", Sal's not afraid to step in and call it as she sees it. Using her trademark energy alongside her extensive experience in the retail industry she possesses an almost super-human ability to work the vision into reality.