In this episode I’m sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn’t go perfectly.

With the price of facebook ads going up, you want to ensure that you’re getting the most bang for your buck.

By using inbuilt facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.

In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.

In this weeks episode we’re exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.

It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying “this is what we’re doing about Covid-19”?

In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they’re ready.

On this weeks episode I’m sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.

Can (and should) you market your business during a national disaster or crisis?

I popped in earlier in the week to discuss the unfolding bushfire crisis here in Australia and to discuss where and how to place your retail business during this time of despair, loss and uncertainty.