Jill, CEO of The Stitchery Studio, shares how she built a community-driven retail business and grew sales by 30% and profit by 40%.
The Stupidest Thing I Ever Bought For My Store
What can a forgotten box of unsold products teach you about running a profitable retail business?
When retail strategist Salena Knight discovered a box of sew-on barrettes she’d bought for her first store nearly 20 years earlier, it became a powerful reminder that poor inventory decisions can impact your business long after the money has been spent. In this episode, she explains why successful retailers don’t buy based on instinct or what’s sitting in the bank account. They buy with a clear strategy. If you’re preparing for your busiest sales season, this episode will help you make smarter stock decisions and maximise your profits.
How to Build Profitable Promotions
If your promotions are not converting, the discount is probably not the issue. In this episode, I explain why starting with the offer is the mistake most retailers make and how to build outcome-driven campaigns that increase revenue and protect profit.
How to Buy Inventory That Drives Sales and Protects Profit
If you have ever bought stock because you loved it, felt safe, or trusted the sales rep, this episode is for you. Here is how thinking like an Airbnb investor will transform the way you buy inventory.
Stop Guessing What Will Sell: Do This Instead
If inventory keeps piling up but profit feels harder to find, your buying process may be backwards. In this episode, we break down why selling first changes cash flow, confidence, and control.
Mastering TikTok Marketing – Ian Page
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES TikTok Shop can look like easy money from the outside, but it is not passive. It is a machine that needs constant feeding. In this episode, Salena Knight sits down with Ian Page from Bullseye Sellers to break down why most retailers fail on TikTok, what actually scales, […]
Re-Run of “Do This To Get More Sales”
Facebook-f Instagram Linkedin LISTEN NOW As the holidays hit full swing and the retail rush takes over, it’s easy to slip into survival mode. But if you want to get more sales and customers in 2026, this is the perfect moment to pause, just for a few minutes, and look at what could genuinely shift […]
The Smart Way to Do Post-Christmas Sales
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and […]
The Returns Strategy Every Retailer Needs
Most retailers see returns as a headache, but in reality, returns are one of the most valuable insights into your customers’ buying patterns. In this episode, Sal shares how to minimize unnecessary returns, handle the right ones with ease, and turn every return into an opportunity for more sales. If you want to make your returns process smoother and more profitable, this one’s for you.
3 Quick Wins for Your Busiest Season
In today’s episode, we dive into the real human psychology behind why people buy — and how you can use it ethically to grow your business. From Phil’s behavioral science experiments to Natalie’s journey turning digital patterns into a full-time career, to Sarah’s brilliant subscription strategy that transformed her revenue, you’ll walk away with practical, proven tactics you can apply immediately. This is an episode packed with insights, inspiration, and the mindset shifts every retailer needs.
