Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now
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Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now

In today’s retail and ecommerce climate, rising costs are no longer temporary disruptions – they are structural shifts that directly impact your margins, pricing, and long-term profitability.
In this episode of the Bringing Business to Retail podcast, Salena Knight breaks down why so many store owners are absorbing rising costs instead of adjusting their pricing – and why that decision can put your entire business at risk. Using the simple but powerful analogy of rising fuel prices, she explains how cost increases compound across your entire supply chain and why failing to act now can erode your margins without you even noticing.
You’ll learn why raising your prices is not only necessary but responsible, how to evaluate whether your pricing is still profitable, and why the customers you fear losing are often not the ones driving your growth.
If you’re a retail or ecommerce business owner navigating rising expenses, shrinking margins, and uncertain economic conditions, this episode will help you make confident, data-driven pricing decisions that protect your profitability and future-proof your business.

How to Stay Profitable in a Retail Store (When Costs Are Rising)
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How to Stay Profitable in a Retail Store (When Costs Are Rising)

Teresa Olson’s path to retail is anything but conventional. From record stores and DJ booths to interior design and finally opening Olson House, this episode is a masterclass in building a business around beauty, resilience, and strategic pivots. We talk tariffs, vintage inventory, local retail, Google Shopping ads, and what it really takes to survive as an independent store owner.

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The Returns Strategy Every Retailer Needs

Most retailers see returns as a headache, but in reality, returns are one of the most valuable insights into your customers’ buying patterns. In this episode, Sal shares how to minimize unnecessary returns, handle the right ones with ease, and turn every return into an opportunity for more sales. If you want to make your returns process smoother and more profitable, this one’s for you.

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Before You Discount This Black Friday, Listen to This

Black Friday doesn’t have to mean giving away your profits. In this episode, Salena Knight reveals how to create a winning Black Friday strategy without slashing your prices — from segmenting your customers and reverse-engineering your goals to using smarter value-driven promotions like bundles, loyalty rewards, and gifts with purchase. Learn how to protect your margins, attract the right customers, and end the year strong.

Work Less, Earn
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Work Less, Earn More – The Power of Being the Most Expensive – Catalina Viau

What if being the most expensive in your market wasn’t a risk—but a strategy?
In this powerful episode of the Bringing Business to Retail podcast, I sit down with Cat, founder of a 7-figure photo booth business, who made a bold decision early on: she wasn’t going to be affordable—she was going to be premium. And not just in price, but in experience, positioning, and service.
Together, we dive into what it really means to charge more and still book out, how to shift your mindset when you’re not your own target customer, and what premium clients are truly looking for (spoiler: it’s not just a better product—it’s time, trust, and ease).
Cat opens up about her journey from broke and burned out to fully booked and in control, the behind-the-scenes pitfalls of premium pricing, and how she now helps other entrepreneurs charge what they’re worth. We also explore how selling to wealthy clients helped Cat scale her business, build a team, and launch a second revenue stream—all while working less.
If you’re tired of chasing price-shoppers, second-guessing your rates, or constantly being “busy” but not profitable, this episode will shift your thinking and show you what’s possible when you step into your value.
Let’s talk about building a business that feels as good as it looks.
Sal x

How to leverage FOMO without being sleazy
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How to leverage FOMO without being sleazy

When it comes to promotions, there’s one word that can either make you cringe… or cash in: FOMO.
In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate.
I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way.
We’re diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like:
How to create momentum even if your numbers are small

Why your first and last day emails matter more than anything else

How to leverage SMS and real-time tools to boost last-minute sales

Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!)

If you’ve ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email…

This episode is for you.

Let’s reframe FOMO — from pushy to powerful — together.
See you inside,
Sal

How to Price your Product to Increase Sales - PART 1
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How to Price your Product to Increase Sales – PART 1

Back when I first opened my business, the economy looked a lot like it does now.
It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…
But there were still things that would sell.
And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL use those same bags, but I digress).
I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.

What were they doing, that I wasn’t?