Playing it safe can feel like good business, but it often comes at a hidden cost. In this episode, Salena explores why conservative decisions around pricing, inventory, goals and leadership may be limiting your business growth, and how to recognise when safe is actually holding you back.
Most retailers assume the answer to slowing sales is more traffic, more customers, and more marketing. But what if the money you’re looking for is already inside your business?
In this episode of the Bringing Business to Retail Podcast, Salena Knight breaks down the four key profit levers that drive retail and ecommerce growth: average order value, customer acquisition, conversion rate, and profit margin. Learn how to identify where revenue is leaking, which metrics matter most, and how small changes can create significant profit improvements without increasing your marketing spend.
Are you measuring your retail or ecommerce business against the wrong benchmark?
In this episode, Salena Knight unpacks the invisible comparison game that happens at networking events, inside mastermind groups, and across social media feeds every single day. One store owner is celebrating their best quarter ever. Another is struggling with foot traffic. Someone else just landed a new supplier with bigger margins.
And before you know it, you’re mentally ranking your business against everyone else in the room.
The problem is that comparison rarely gives you useful data. It creates pressure, confusion, and reactive decision-making.
In this episode, you’ll learn how to stop benchmarking your business against other retailers and start focusing on the numbers, systems, and strategies that actually move your business forward.
In today’s retail and ecommerce climate, rising costs are no longer temporary disruptions – they are structural shifts that directly impact your margins, pricing, and long-term profitability.
In this episode of the Bringing Business to Retail podcast, Salena Knight breaks down why so many store owners are absorbing rising costs instead of adjusting their pricing – and why that decision can put your entire business at risk. Using the simple but powerful analogy of rising fuel prices, she explains how cost increases compound across your entire supply chain and why failing to act now can erode your margins without you even noticing.
You’ll learn why raising your prices is not only necessary but responsible, how to evaluate whether your pricing is still profitable, and why the customers you fear losing are often not the ones driving your growth.
If you’re a retail or ecommerce business owner navigating rising expenses, shrinking margins, and uncertain economic conditions, this episode will help you make confident, data-driven pricing decisions that protect your profitability and future-proof your business.
Teresa Olson’s path to retail is anything but conventional. From record stores and DJ booths to interior design and finally opening Olson House, this episode is a masterclass in building a business around beauty, resilience, and strategic pivots. We talk tariffs, vintage inventory, local retail, Google Shopping ads, and what it really takes to survive as an independent store owner.
A chance conversation revealed why one retailer is quietly making millions while others struggle. The difference isn’t luck. It’s how he thinks about money, inventory, and the game of business.
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and […]
Most retailers see returns as a headache, but in reality, returns are one of the most valuable insights into your customers’ buying patterns. In this episode, Sal shares how to minimize unnecessary returns, handle the right ones with ease, and turn every return into an opportunity for more sales. If you want to make your returns process smoother and more profitable, this one’s for you.
Black Friday doesn’t have to mean giving away your profits. In this episode, Salena Knight reveals how to create a winning Black Friday strategy without slashing your prices — from segmenting your customers and reverse-engineering your goals to using smarter value-driven promotions like bundles, loyalty rewards, and gifts with purchase. Learn how to protect your margins, attract the right customers, and end the year strong.
Your bottom 25% of inventory could be costing you $40,000+ in rent, opportunity cost, and tied-up cash. One retailer had $400K sitting in dead stock for over two years. Learn how to do a 15-minute audit that shows you exactly what your slow movers are costing you—and how to fix it fast
