Natalie Santini
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How Natalie Trains Her Customer to Buy – Natalie Santini

You don’t need a massive team or a viral TikTok to build a multi-seven-figure business. What you do need is a strategy that trains your audience from day one to do what you want them to do—buy.
In this episode of the Bringing Business to Retail Podcast, I’m joined by Natalie from So Hungry Hippie. She’s gone from being a nurse and military veteran to running a thriving eCommerce brand that sells out launches, turns free patterns into sales machines, and uses her personality and consistency—not gimmicks—to build loyalty and repeat purchases.
We unpack how she took her audience on a journey from freebies to full-priced products, why she doesn’t waste time on trends, and the surprising way she uses live shows to convert new and existing customers into raving fans.
If you’ve ever felt like your sales are stuck, or that your audience is watching but not buying—this episode will flip the switch. Natalie proves you don’t need to shout louder… you just need to show up smarter.
This one is full of practical gold—so grab a notebook, because by the end of it, you’ll know exactly how to start training your audience to convert.
Let’s dive in and take your business from busy to booming.
—Sal

Work Less, Earn
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Work Less, Earn More – The Power of Being the Most Expensive – Catalina Viau

What if being the most expensive in your market wasn’t a risk—but a strategy?
In this powerful episode of the Bringing Business to Retail podcast, I sit down with Cat, founder of a 7-figure photo booth business, who made a bold decision early on: she wasn’t going to be affordable—she was going to be premium. And not just in price, but in experience, positioning, and service.
Together, we dive into what it really means to charge more and still book out, how to shift your mindset when you’re not your own target customer, and what premium clients are truly looking for (spoiler: it’s not just a better product—it’s time, trust, and ease).
Cat opens up about her journey from broke and burned out to fully booked and in control, the behind-the-scenes pitfalls of premium pricing, and how she now helps other entrepreneurs charge what they’re worth. We also explore how selling to wealthy clients helped Cat scale her business, build a team, and launch a second revenue stream—all while working less.
If you’re tired of chasing price-shoppers, second-guessing your rates, or constantly being “busy” but not profitable, this episode will shift your thinking and show you what’s possible when you step into your value.
Let’s talk about building a business that feels as good as it looks.
Sal x

Ep 464 Customers – Do Customers Really Care About Sustainability-wordpress cover
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Do Customers Really Care About Sustainability

According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?
But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving?

Clearly, something isn’t adding up.

And when the amount of sales that Temu turned over was in the double digit BILLIONS, then, you have to ask yourself…
“Do customers really care about sustainability?”

Here are my thoughts…
(from an eco-pioneer)

Ep 440 Marketing How CurlyCoilyTresses Worked Out What Made Their Customers Buy – Angela Fields-wordpresscover
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How CurlyCoilyTresses Worked Out What Made Their Customers Buy – Angela Fields

Hear the incredible story of Angela Fields – a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that’s transforming the lives of women across the country. This episode is packed with invaluable insights that any business owner can apply. (oh, and if you’re ready to ditch the harsh chemicals and revive your hair’s natural beauty) You won’t want to miss Angela’s incredible story. Listen now!

Ep 409 Money – repeat Should I Pay My Team Bonuses-wordpress-cover
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Should I Pay My Team Bonuses

I’m sorry to tell you this, but you aren’t good enough to build a multi mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay.

In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.