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The Dark Secret Haunting Retail & Ecommerce Store Owners – Salena Knight

Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience.

As humans we’re hard wired to connect with other people – even if we actually really like our own company. But sometimes that’s easier said than done.

Today I’m throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer.

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How To Write Emails That Actually Get Opened – Megan O’Leary

With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place?

In this episode professional copywriter Megan O’Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business.

How to maximise your email subject line to get your emails to stand out from the crowd. And how you can ensure your brand voice is communicated if you outsource your social media or copywriting to a professional.

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The Email Marketing Secrets No One Else Is Telling You

Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers.

In this episode I’m busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send.

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The Missing Link That’s Costing You Sales & Customers – Louise Griffiths

How much thought do you give the entire journey your customer passes through – from attraction and acquisition, through to purchase and retention?

In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they’re looking for.

Louise generously shares;
– The importance of having a well planned digital strategy
– Where to focus your energy
– Knowing what stops your customers from buying
– Why empowered staff are your strongest retention tool
– How to develop, manage & nurture online communities

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Using Brand Archetypes to Stand Out & Sell – Brooke Lawson

If you’ve ever worked with me 1:1 you’ll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I’m super excited to have her on the show with me this week.

Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business.

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My Weightloss Journey

Losing weight isn’t something I often talk about but after shifting about 9kg (20lbs) in the past six months I’m ready to share how what I’ve learnt through this journey has impacted on a series of other aspects of my life and business.

This is a lesson in how doing ‘all the things you’re supposed to do’ is sometimes the least effective way of reaching your goals.

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How To Cash In On The Billion Dollar Wedding Industry – Meghan Ely

Have you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely.

With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghans inside tips on packaging your products and promoting your brand, even if you’re not selling a front line wedding product.

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Are You Geo-Blaming Your Stores Performance?

In this episode I’ll walk you through the fundamentals of running a successful business in a country town or regional centre.

We’ll chat all things financial planning, why the whole town isn’t your ideal customer, why embracing change isn’t optional, how to get out of towners into your store (even if you’re not a tourist destination) and how to grow through collaboration.

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Growing A Remote Team – Sarah Riegelhuth

Do you employ staff in any part of your business, or are considering doing so? If the answer is yes (or you’d like it to be yes!) you’re going to find my conversation with Sarah Riegelhuth both informative and inspiring. As the CEO of remote employment specialists, Grow My Team, Sarah has a unique view of the employee / employer relationship.