Make 2019 the year you don’t leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year.
Plus give you access to my free Black Friday / Cyber Monday download.
The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including;
– The biggest obstacles in retailer / supplier relationships
– How to extend your partnership beyond the transactional
– Store design
– Customer attraction and engagement
– Working together to weather an economic downturn
Vanessa Van Edwards is a Behavioural Investigator who specialises in the psychology behind what makes people behave in the ways they do. A few years back Vanessa joined me on the podcast to discuss how retailers can use charisma and body language to sell just about anything to anyone and why it’s important to be the perfect blend of approachable and knowledgable when it comes to sales.
This has become one of my most listened to episodes, with dozens of retailers writing in to tell me how much value they gained from Vanessas insights. Especially when we start stepping through how to spot a shoplifter simply by watching their body language!
DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF “Your business should be more profitable” LISTEN NOW WHAT IS THE EPISODE ABOUT Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he […]
Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience.
As humans we’re hard wired to connect with other people – even if we actually really like our own company. But sometimes that’s easier said than done.
Today I’m throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer.
With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place?
In this episode professional copywriter Megan O’Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business.
How to maximise your email subject line to get your emails to stand out from the crowd. And how you can ensure your brand voice is communicated if you outsource your social media or copywriting to a professional.
Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers.
In this episode I’m busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send.
How much thought do you give the entire journey your customer passes through – from attraction and acquisition, through to purchase and retention?
In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they’re looking for.
Louise generously shares;
– The importance of having a well planned digital strategy
– Where to focus your energy
– Knowing what stops your customers from buying
– Why empowered staff are your strongest retention tool
– How to develop, manage & nurture online communities
In this episode I’m sharing my top predictions moving towards 2020, based on the take-home messages being shared at the recent Online Retailer.
If you’ve ever worked with me 1:1 you’ll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I’m super excited to have her on the show with me this week.
Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business.
