How Premium Brands Can Participate in Black Friday/Cyber Monday Without Ruining Their Brand – Salena Knight

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DISCOVER HOW TO BUILD THE RETAIL STORE

YOU'VE ALWAYS DREAMED OF

“I always say shopping is cheaper than a psychiatrist."

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WHAT IS THE EPISODE ABOUT

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to considering enticing customers to your store.

When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.

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Bio

My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.
Business doesn't have to be all about stress and hard work – you can achieve success and enjoy the journey.

Unfortunately, it took me too many years of working more hours than I should and getting to the point of burn out, before I figured this out.

Even though I had a business degree, there was nowhere I could go to find out how to open or run a retail business.

There was no community of retailers who would openly share their knowledge or experience.

“Each week I interview industry and thought leaders for their take on business and life. Subscribe and leave as a review”

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