premium brands square
 |   |  In

How Premium Brands Can Participate in Black Friday/Cyber Monday Without Ruining Their Brand – Salena Knight

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store – you’d be well placed to considering enticing customers to your store.

When it comes to premium brands, most retailers don’t want to be seen to be cheapening their brand by giving discounts – and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.

David sqr
 |   |  In ,

Instagram – What’s Working Right Now – David Dundas

In the lead up to the holiday season I’m joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business.

rob square
 |   |  In

Avoiding Customer Fallout In The Holiday Rush – Rob Hango-Zada

In this episode I’m joined by Rob Hango-Zada, co-founder and co-CEO of Australian order fulfilment company Shippit. Providing shipping and order fulfilment services for some of Australia’s biggest retail names including; Sephora, Kathmandu, CottonOn and Temple & Webster, Shipit has build a brand where innovation and customer experience are at their core.

Join me to get the inside story on how Shipit succeeded where so many have failed. Discover if the journey from start up to superstar was all smooth sailing and share an honest story about risk, friendship, sacrifice, self-awareness and the lessons Rob learned along the way.

cashing in on black friday square
 |   |  In

Cashing in on Black Friday/Cyber Monday

Make 2019 the year you don’t leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year.

Plus give you access to my free Black Friday / Cyber Monday download.

panel square
 |   |  In

How suppliers & retailers can build mutually profitable relationships

The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including;

– The biggest obstacles in retailer / supplier relationships
– How to extend your partnership beyond the transactional
– Store design
– Customer attraction and engagement
– Working together to weather an economic downturn

vanessa square
 |   |  In

How To Spot A Shoplifter – Vanessa Van Edwards

Vanessa Van Edwards is a Behavioural Investigator who specialises in the psychology behind what makes people behave in the ways they do. A few years back Vanessa joined me on the podcast to discuss how retailers can use charisma and body language to sell just about anything to anyone and why it’s important to be the perfect blend of approachable and knowledgable when it comes to sales.

This has become one of my most listened to episodes, with dozens of retailers writing in to tell me how much value they gained from Vanessas insights. Especially when we start stepping through how to spot a shoplifter simply by watching their body language!

Adam square
 |   |  In

Pricing For Profit – Adam Lean

DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF “Your business should be more profitable” LISTEN NOW WHAT IS THE EPISODE ABOUT Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he […]

The Dark Secret Haunting Retail & Ecommerce Store Owners square
 |   |  In

The Dark Secret Haunting Retail & Ecommerce Store Owners – Salena Knight

Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience.

As humans we’re hard wired to connect with other people – even if we actually really like our own company. But sometimes that’s easier said than done.

Today I’m throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer.

Megan square
 |   |  In

How To Write Emails That Actually Get Opened – Megan O’Leary

With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place?

In this episode professional copywriter Megan O’Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business.

How to maximise your email subject line to get your emails to stand out from the crowd. And how you can ensure your brand voice is communicated if you outsource your social media or copywriting to a professional.

The Email Marketing Secrets No One Else Is Telling You square
 |   |  In

The Email Marketing Secrets No One Else Is Telling You

Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers.

In this episode I’m busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send.