In this episode I can’t wait to share with you three seriously simple (but super effective) personal touch points that will enhance your customers experience shopping in your store.
From Super to Superstar – Uncovering What’s Holding You Back From Success
Are you ready to take your business from Super to Superstar but just can’t figure out how to do it? Do you lack the money, energy or time to focus on all the things you think you need to change in your business? Perhaps you’re stuck in a rut, sitting on a plateaux or your business never really got off the ground in the first place..?
In this episode I share the 5 fundamental pillars of a successful business and help you understand how a weakness in one of those areas will hold your business back from growth and success. Then we work through how you can focus on the one area of your business that will move you towards growth and superstardom.
How TileCloud Disrupted And Entire Industry – Florence Kelly
When Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they’ve taken their business from super to superstars, in a mere three years.
Learn what they did to build trust, brand awareness and deliver on an exceptional level of customer engagement. And discover their secret to connecting with DIY Rennovation influencers Three Chicks.
How Premium Brands Can Participate in Black Friday/Cyber Monday Without Ruining Their Brand – Salena Knight
Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store – you’d be well placed to considering enticing customers to your store.
When it comes to premium brands, most retailers don’t want to be seen to be cheapening their brand by giving discounts – and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.
Instagram – What’s Working Right Now – David Dundas
In the lead up to the holiday season I’m joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business.
Avoiding Customer Fallout In The Holiday Rush – Rob Hango-Zada
In this episode I’m joined by Rob Hango-Zada, co-founder and co-CEO of Australian order fulfilment company Shippit. Providing shipping and order fulfilment services for some of Australia’s biggest retail names including; Sephora, Kathmandu, CottonOn and Temple & Webster, Shipit has build a brand where innovation and customer experience are at their core.
Join me to get the inside story on how Shipit succeeded where so many have failed. Discover if the journey from start up to superstar was all smooth sailing and share an honest story about risk, friendship, sacrifice, self-awareness and the lessons Rob learned along the way.
Cashing in on Black Friday/Cyber Monday
Make 2019 the year you don’t leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year.
Plus give you access to my free Black Friday / Cyber Monday download.
How suppliers & retailers can build mutually profitable relationships
The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including;
– The biggest obstacles in retailer / supplier relationships
– How to extend your partnership beyond the transactional
– Store design
– Customer attraction and engagement
– Working together to weather an economic downturn
How To Spot A Shoplifter – Vanessa Van Edwards
Vanessa Van Edwards is a Behavioural Investigator who specialises in the psychology behind what makes people behave in the ways they do. A few years back Vanessa joined me on the podcast to discuss how retailers can use charisma and body language to sell just about anything to anyone and why it’s important to be the perfect blend of approachable and knowledgable when it comes to sales.
This has become one of my most listened to episodes, with dozens of retailers writing in to tell me how much value they gained from Vanessas insights. Especially when we start stepping through how to spot a shoplifter simply by watching their body language!
Pricing For Profit – Adam Lean
DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF “Your business should be more profitable” LISTEN NOW WHAT IS THE EPISODE ABOUT Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he […]
