When it comes to e-commerce email marketing, it can be really difficult to work out what you should be putting in those emails. There’s a big argument between transactional emails I like to call those buy my stuff emails and educational or informational emails and I thought who else better to have on the show then the lady who has been called the top one of the top ten ecommerce commentators in the world Chloe Thomas
Today’s guest Kathryn Moorhouse is dedicated to helping entrepreneurs grow their business using Pinterest and she is one of the leading experts on Pinterest marketing. Kathryn has become the go-to expert for helping high performing entrepreneurs grow their audience and income using Pinterest. Clearly, I’m so excited, I can’t even speak properly. Best of all, what I’m really, really loving is Kathryn has also got her own retail store. So the best part about today is, she is going to blend in how she has grown her children’s clothing brands in Logan and use her Pinterest strategies. I’m sitting here, you can’t see but I’m waving my arms around. I wonder if it’s coming through in the intro. But she is going to show how she has used Pinterest to grow that clothing brand.
In this episode I interview Tabitha Carro, a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business.
The best inventions are born of necessity. When Charles Palleschi purchased a store that sells popcorn, of all things, popcorn kernels and popcorn related accessories, the e-commerce business was a stepping stone for him to realize that if he wanted to grow he was going to have to scale and automate parts of his business. And that need inspired Charles to create spark shipping, the leading drop ship software which automates millions upon millions of orders for a-commerce and bricks and mortar retailers every single month. I am really excited to be talking about drop shipping because it is something that a lot of retailers may not know that they are even doing.
Katie Hunt is the founder of Tradeshow Bootcamp, a business strategist, and mentor to creative entrepreneurs. She is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready.
Today we are jumping in to learn more about some great e-commerce strategies to make you more money with Jeff Wenberg, content guru from Smart Marketer. If you don’t already follow Smart Marketer you must check them out. The team at Smart Marketer is great and constantly is putting out some of the best content on what’s working and what’s not when it comes to e-commerce so you don’t want to miss that.
What is the first place to start when it comes to your Facebook ads campaign? What is cold audience and what is warm audience? How to optimize your budget for Facebook ads? Learn all these tips in this episode.
After the holiday rush as retailers the biggest question is how do we keep that momentum going? How can you keep customers buying and get rid of seasonal stock just sitting on your shelves?
Louise loves helping people. She figured out how to promote a business using online tools and now she teaches other business owners in this kind of marketing.
Why should retailers use LinkedIn? Is LinkedIn only for job seekers? How people make mistakes using LinkedIn? All these learn in this episode
