Overcoming Tech Roadblocks – Jaimie Slutzky

Jaimie rec

DISCOVER HOW TO BUILD THE RETAIL STORE

YOU'VE ALWAYS DREAMED OF

“Done is better than perfect"

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TIME STAMPS

  • What Jamie says to people who are scared of tech? [7:33]
  • Some tips on how to embrace technology so that we can grow to the next level. [10:49]
  • Some of the top tech hacks in order to streamline business [21:07]
  • What following the money means? [27:08]
  • What would suggestions be for someone who has an online or a brick and mortar store to make an extra thousand dollars? [37:46]
Jaimie square

TRANSCRIPTION

Salena: Hey there and welcome to this week's episode of The Bringing business to podcast. Today's guest Jaimie integrates software systems for creative and out of the box entrepreneurs. So people just like you so that they can spend their time and energy creating content and engaging with their clients. So welcome to the show Jaimie.

Jaimie:  Thank you so much for having me. I think this is going to be a great conversation for everybody.

Salena: I know I know I love tech. I am one of those people who likes to sort of fumble my way through. And if I cannot get it working in a good half an hour it usually gets written off. If someone can't tell me how wonderful it is and why I should really stick at it, I'm all for hacks that make life easier. I can; everybody laughs that I'm kind of the person who hack anything with anything to automate it so I don't have to do it.

Jaimie: And that's called systemizing everything. So you're actually good company there's a lot of people who like to do that.

Salena: All right. So tell us how you help people who are a little bit scared. And I have this one client and I know she listens to the podcast so you know who you are. Tech just seems to hate her. What do you say to both kinds of people? Like I always figured. if you've got an e-commerce site you have done so well but some people just tech and them do not get along very well.

Jaimie: Ah ha I totally get that. And what I would say to someone like that is know the very minimum of what you need to and focus on where your strengths are and outsource it.  Seriously and truly, I don't want you to have a headache and I don't want the tech to be a roadblock. I mean that's the biggest thing. If you're scared to go in and change your price or add a coupon or start a sale or end a sale or send an email or things like that, then if the ideas in your head you can always get someone else to do it.

Salena: That's such good advice and I always say that because I say things like patching your newsletters.  I think you should be able to send five of those, you should be able to write five in a day. Really, if you spend an hour on one newsletter, which is like, I take a whole day to write a newsletter.

Jaimie: Right. But if you were to sit down and write it long hand on the beach somewhere I bet you could punch out five of them and hand them off to an assistant who could punch them all in for you.

Salena: Oh I have not suggested that to her. So maybe that is something we should do. Maybe she can write them when; she quite often does road trips with her family so she can be writing those while she's sitting in the passenger seat.

Jaimie: Yeah because again she's putting tech as a roadblock and that's probably why it's taking so long. And so there's nothing to say that you have to type it directly into your e-mail marketing system. I know that a lot of people dictate theirs and then they go back in and edit them as well. So you know your phone it has dictating software. Google also has dictating software within Google Docs. You can actually dictate right into there.

Salena: I didn't know that.

Jaimie: I did either. I haven't actually tried it. A friend of mine just told me that she did that. I'm like oh I have to mention that.

Salena:  I tried it in pages, so like the word equivalent of Kaner or the equivalent of Mac and it was terrible.

Jaimie: I had no idea what I was saying when I went back and had a look at it.

Jaimie: Well it's worth trying or at least even just getting your big ideas out of your head and then you can expand them once they are out of your head in type form.  But you don't have to start everything off by typing it out in your system.

Salena: Do you think that a lot of people use their aversion to technology as a reason to not grow their business?

Jaimie: 100 percent totally. And let's make that a few fewer people in the next week or month OK.

Salena: So give us some tips; give us some tips not only just on some you know some practical tech things that we can use but maybe some mindset tips to help people who are looking at [inaudible04:26 ] is scary right. Growing your business means you have to move your mind set to begin with. But then as you grow you're going to need to do more things and embrace how that's going to include technology. Whatever business you're in that's going to include technology. So can you give us some tips maybe on how to embrace technology so that we can grow to the next level.

Jaimie: I think embrace is the exact right word. That's what I would use personally. And I think that, I mean the first tip is actually to get off of technology like I already said.  You know use something that you're comfortable with in order to facilitate an easier mechanism in getting on there. So if you're creating social media posts to showcase you know your Christmas wares or whatever it might be. Then create those pictures you know, write your captions things like that, write all that stuff before even getting onto the computer and putting it into the place that is already uncomfortable.  So doing as much in a place that is comfortable before you start getting into technology. It is always where I suggest people start. And I actually write a lot of my notes longhand even though I am a computer geek to the nth degree. So there are no rules against that.

Salena: I can't go anywhere without a notepad. I have a notepad right here so you often see me scribbling notes as I'm doing a podcast. And then I have a great big book which sits on my right hand side of my desk and I don't go anywhere without it. Because like you said someone just typing it doesn't do the same thing, there's some sort of connection in our brains that when we write it down it sort of sticks better. I don't know if [Indistinctive]

Jaimie: There is actually research to that effect. I would love to be able to quote it but I can't quote it off hand. But yes there is research that the physical act of writing triggers things in your brain better. It's a little bit of the muscle memory as well as just kind of writing it on your brain. That doesn't happen with typing. So I think that there's a lot of validity to writing things down. Yeah. No. And I think let's go on to other tips that I've got for you and for the audience if you're looking at Tech as like this major roadblock to advancing and its bite size pieces continual progression. Don't try and implement a CRM and a new payment system and all at once. It's one step at a time. There are always going to be there and there's always going to be new technology out there to explore. I like to say that you can evaluate software for one to three weeks before throwing it on the pile and saying no thank you or saying 100 percent yes I'm integrating this slowly. So also be open to trial and you know and making sure that it is going to work for your environment. So it's kind of two pieces in one don't do too much the same time and take advantage of trials. Try it out. Make sure that it works and it's OK to have tried something and say No thank you.

Salena: In terms of bite size pieces, do you think that people often get [inaudible] shiny object syndrome is what I'm thinking. You know I'll try this one and then I'll try this one and then I'll try this and then I'll try this. And as a result it gets even more overwhelming instead of just saying things like right, what I really want to learn is how to put the coupon code into my point of sale system or into the back end of my web site and focusing 100 percent on that.

Jaimie: Yeah, oh definitely the shiny object syndrome is something that attacks every single one of us all day long. Whenever we're sitting in front of the computer and it's funny. Yeah, It was really funny on my podcast I actually said that I do most of my free browsing from my phone. I do a lot of my work. I mean I'm on the computer all the time but I do my work on my computer but I don't do for fun browsing on my computer. So I was giving this tip of making sure that things look good on mobile because I was using myself as an example.  But I actually do that browsing on the phone and if I can't opt in or I can't make that purchase or it can't do whatever I wanted to do on the phone, you've probably lost me as a customer. And of course in the States you know we have Wi-Fi everywhere everywhere. And you know I know other places it's not quite as fast and as quite as reliable, but I definitely think that the accessibility and being able to access and do what you want is kind of one of those things that has to happen in order to like. Yeah I mean I know we were talking about shining objects and trying to figure out where I was going and how I got...

Salena: That's ok, It's a great... let me just throw stuff in there because let's just keep going because this one's working. I was listening to a mock conference just recently and they were saying that it was something like 13 percent or 97 percent of browsing for products is done on your phone. However something like 80 percent of purchases are actually done on the laptop or on the desktop. So people like to browse on the phone like you said. But then they also like to be able to purchase on a desktop. And I have to say I'm one of those people because I have big phones and swiping those credit cards can sometimes be; I haven't worked out on my iPhone how to make it auto fill everything. Getting the finger typing you're whereas if I come up to my computer it fills everything out for me and I could press go.

Jaimie: Yes, there is some truth to all of that. Absolutely. And I mean that's the same thing for me is I often browse on my phone. And if there are things that I really I'm absolutely going to purchase, I'll e-mail myself a link to that page and then I'll go through my e-mail and process it from there, because there's no chance I'm going to remember what I browsed.

Salena: I see I do the  add to cart thing and this is funny because one of the things we talk about inside of course is how important abandoning carts are. So I'll go to the effort of creating an account on my phone and then stick everything in the cart. But then I don't purchase it till I come back and I was on a Website just recently and instead of having a mobile site they had an app but the app didn't recognize my account. So when I logged onto the desktop I had to go recreate a whole new account and then I ended up just creating the same username and login and it let me in which was very odd. And then I had to go and transfer everything. So I think that the connectivity is really important and making sure that you know, we're talking about tech right. We've moved a little bit off the conversation but making sure that people can take what they browsing and then go through purchasing it whatever light of day is super super important.

Jaimie: Yes. And I actually love what you said about the abandoned cart. You know the whole add to cart side of things because that's something that a lot of people aren't taking advantage of; is recapturing those people who have added something into the cart. I mean I've added things to the cart and then I go ahead and say oh I'm not going to do this now and that's when I send myself the e-mail. So I may get to that point or I will often start the checkout as a guest and be like wait a second, no I want to have an account with this company. And so that's when I move over to the other side of things. And it's interesting because I think some of my personal buying behavior is different whether I'm on Wi-Fi or I'm on cellular network.  And I don't know if that's just because when you're on public Wi-Fi you have less security than when you're on your cellular network. So I'd rather use my credit card when I'm not connected to the library, when I'm not connected at Starbucks, when I'm not connected at my daughter's gymnastics. I'd rather just when I'm straight up straight to my cell phone carry or use my credit card.

Salena: Yep that's so true. The thing I was just thinking about how I went to that Web site and the rate targeting that I got was literally instead it was just amazing. I was like I know I've got it in my cart. I Just need to buy. I think we often think that abandoned carts and retargeting people is annoying. But in actual fact if look; I can't be the only mother and woman out there who is doing 42 things at the same time. And just because I didn't press go right now doesn't mean I don't want to buy your stuff.

Jaimie: Right. Yeah no. I added a couple of fixtures from IKEA to my cart on IKEA because I was at the IKEA store and then I forgot to buy a couple of things. So I added them to my cart. And so I get reminders from them saying hey you've got stuff in your cart which is great but I'm going back to the store next weekend in order to complete the purchase because I have a couple other things that I just don't want to pay for shipping and it's close enough. So it's the reminder it's like OK yes you can. And as somebody who is so techie and so happy that they actually use this abandoned cart thing it's not bothering me at all.

Salena: As someone who is techy and have IKEA here I am supremely jealous that you can buy online. Well actually it is an option here but you pay a third party logistics company lot of money to get it go to your house.

Jaimie: You do that here as well. You know I think that whatever I had originally thought about buying was an extra 30 dollars to have it delivered which is fine because it's not that far and whatever else. But I wanted to give my nine year old the experience of going to IKEA. So I took her

We didn't do that. But you know whatever.

Salena: All right. OK let's keep going with tech. For those people who want to embrace tech perhaps we are more than happy to go out there and try new things. What would you suggest maybe some of the top tech hacks that you use in order to streamline your business?

Jaimie: Ok. The top tech hacks, well... which is not prep at all which is exactly how I love to do you know podcast interviews. And as the guest and everything else because it's like why not. But I would say that it's to have pillars in your tech business like in the tech side of your business. You need to know this is where my website is living. This is where my shopping carts are living and this is where people can actually give me money. This is how I want to communicate. Money's good, money is good yes. But you have to have those pillars and then when you're working on the pillars you can kind of work from online in isolation. And so having a to do list is great. But if you can divide it into the pillars that you're working in, then you're going to be more efficient and you're going to be able to complete something before moving on to the next pillar and the next set of tasks. So I think that it's a lot of prioritization and for me anything that involves making it easier for people to give you money. That's the first place to look and the first place to work on things.  I work on a lot of online courses and membership sites for my clients and one of the first things we do is we make sure that the payment system and the app works and that the access is able to be there. We create coupons so that we can test it out for free or for a dollar so that we don't have to you know use our own credit cards for that. So that's another thing is whenever you're working in the payment side of things try and spend as little money as possible because you don't want to have to dig your own chargebacks and things like that because that just makes it messy. So it kind of is a double win because you get to test out your coupon and discount codes and stuff like that at the same time.

Salena: You just said something which made me think about the giving us money and the processes that you have to go along to get there. And I've kind of forgotten what it is now. But I think that it was a really good question and it will come back to me.

Jaimie: Sure it will this is the mom brain.

Salena: There are 24 things that are going on in my head right now. The point of giving us money is so that we can continue to be successful because if people aren't paying us then we can't grow. Do you find that; Oh and the mother is OK, I'll come back to the do you find that. But it wasn't actually a question, it was more of an example which was, I wanted to upgrade our Web site. Now we just upgraded the Web site over; I think about over Christmas?  And I thought I just want to tweak a few things to make it better. However I then stumbled across my Web site visits when I was looking at something else.  And I was like hmm, we actually have about a tenth of the number of people who visit the Web sites and listen to the podcast. And really that number isn't enough to justify any tweaks because the Web site does what it does it takes your e-mail address if you want to opt in.

It lets you into the courses if you want to do that. It tells you about me if you want to read those things. It works fine and it looks okay, but I just thought you know we're forever looking at the next thing that we can do to make it better. And one of the things I was going to ask you is, do you think that in this search for this never ending quest to be bigger and better and to copy and to emulate the people you know those people in business who we love. We get caught up in doing things like upgrading our websites or upgrading some random thing rather than going, hold on, you have a tenth of the number of visitors than this other platform and maybe you should work on the other platform.

Jaimie: Yes. A 100% yes. And that's why I actually didn't come up with this follow the money trail thing myself. I followed gurus and experts who tell me that that's where you should be spending your time. And I'm like oh OK so how do I turn this; make it relevant to what I do.  And they're saying is, you know spending your best time making the biggest impact is what you want to be doing. So if you're able to convert just one more person or get one more person to put an add-on into their cart. So you know you've got your primary purchases and then you've got just like at the checkout counter at the grocery store, at the supermarket, the drugstore, they always have gum and candy and you know and chargers and gift cards and magazines. They have all that stuff at the point of sale so that you add one more thing to your cart. That experience of adding something that's easy to just grab and go. That's the kind of experience that we want to be bringing online because that's going to bring more money into our pockets. And again as retailers, as business owners, as you know we need to be always looking at that money side of things.  And so I didn't really think I was going to be talking about the money side but that's really where it's going.

Jaimie: It’s making me happy.

Salena: It is and it's actually; it's perfect. I have some questions about the follow the money thing but maybe can you give us some examples of what that looks like or maybe just talk about it. I understand what you're saying but for people who are listening because we have jumped around in the conversation a little bit. Can you maybe just; let's move on to that topic officially and talk a little bit about what following the money means.

Jaimie: Ok. So I am going to give you the example of a virtual shopping cart where you're buying a product or a service. So you go into the shopping cart and your product is $100. And the person goes in and they start the checkout process. Then before they're complete in their checkout, you give them a small upsell. It might be like a Bomp offer or something that may be an extra $10 dollars. It maybe an extra forty dollars whatever the price tag might be that augments what they're buying, is complementary to what they're buying and is going to help them do more and better with that product. So let's say that they're buying a purse from your online store. What if you had a $30 or $20 whatever changed purse that matched it completely? And you gave that as an offer as a bump or as an upsell and say hey, do you want to buy the change purse that goes with this? Hey, when women we're talking about purses we're golden. Right. But that's the idea of following the money. It doesn't take a lot from the from the technology side to add that offer in. But you're going to take that person from a $100 purchase to $130 purchase.

Salena: Yes. And it's one of my most favorite things to do inside your store cost We actually talk about this as an example and we have like a fictitional store and we have some figures that we go through and how you can change these things. And we worked out that Gina, her name is. Gena's homemade store is our fictitional. So we worked out that even if we have a very modest turnover and her very modest transactions. If she could just sell an extra ten dollars per transaction it was two hundred thousand dollars a year difference of transactions. That's a lot of money for just actively selling to people. And we're talking ethical selling. We're not talking slimy used car salesmen. We're just saying you like the purse. You might like this.

Jaimie: Yes. And as everyone always says it's a lot easier to sell again to someone who's already a customer. So you've got somebody who is already a customer once they've completed that purchase if they didn't buy that change purse, send them an e-mail saying we're shipping in three days. Would you like us to add this change purse?

This is how much it's going to cost.

Salena: Oh that is one of my sneaky tactics. Hey how about everything here. One of the things that I get some of my customers to do is to clear out their stock on eBay to clear its stock. And I always say to them when you get that order come through because it's got the post in the details, you instantly e-mail them and say hey because you can't lose on HBO you can't do it on your listing. But it's you know hey you might want to pop over to our store and see if there's anything else. You've already paid for shipping. You've got 24 hours to just let us know, tap in here and let us know. Well here's the code if you want to go to the Web site and buy it. And inevitably you know at least 50 percent of those people will buy more stuff as a result.

Jaimie: They've already paid for shipping and its psychology.

Salena: It's not even a technology thing it's just a simple hack of saying do you want to buy some more stuff?

Jaimie: Yeah. They already; 1got their wallet out there. It's right there. Give it to them. They're looking for that receipt already.

Salena: So in this case, make sure I've got this right. What you're saying to people is focus on the part with people making it easier for people to give you money first and then you can go back and worry about you know the home page categories and things like that.

Jaimie:  I think so. Absolutely. And when you're selling you know a lot of times I'm working with people who are selling digital products. So they're selling courses or they're selling e-book or you know or workbooks or things like that. Those pieces of online real estate, those need to be augmented as well. But if you created it in 2016 and it's still selling, there's no reason to recreate it in 2017, 2018, 2019, 2020, You may create it again recreated in 2019 and go back to all of your customers who bought it in 2016, 2017, 2018 whenever they might have bought it. And say hey we've got an updated version and or maybe the people in the first six months who have had it for six months or less get it for free but everybody else has a small fee to get the updated version. It's always a matter of looking back at that, as long as you can continue to bring the money in the door, just augmenting the experience that people get when they touch your product or your service is the best next step. And it's not always technology but technology as a facilitator.

Salena: Yes. And I was just thinking. Tech companies do this so well when you buy a plugin or a theme with something you get a year. But then when you renew your license, it's usually heavily discounted. You know you get 70 percent off and things like that. So they've kind of built in this renewability for these recurring revenue to continue. And I think the retailers we often forget about that. And the thing you said about the book I was just thinking Denise Duffield Thomas just re-released her book. And I know a lot of people love Denise. And I'm wondering how many people had the original book will go and buy the new book because it's been updated with some new content. But smart lady, Hey, like she is saying, I already sold this thing to you. I'm going to tweak a little bit and I'm going to sell it to you again. And I can bet you a lot of people we bought the first book are going to buy the next book.

Jaimie: Yes. Yes. Or you know people who write, create journals. That's a recurring revenue model because they'll sell a physical journal. The person uses it. They love it. They get to the last page and they would go and buy another one. I like when the Journal people who do a really good job with their e-mail marketing and their tracking and they know that their journal is used every day and it's a one year Journal. Eleven months to the purchase date they send an e-mail, have you, know where are you. Are you ready to reorder? Those are the little things that you can do that bridge the online/ offline divide. And as a retailer, if you have a brick and mortar you know and you're selling things that are repeat and recurring. This is where it may be worthwhile investing into your customer relationship management system so that you could send those types of emails to a customer who you know I mean, it's just a matter of growing that experience and thinking other ways. Hey you bought this. You bought a birthday cake last year on January 4th. It's December 31st. Are you buying one on January 4th this year? So I think that that's where technology can really augment that relationship between the retailer and the consumer.

Salena: The funny thing is what you are talking about now is a very hot topic at the moment that we call personalization. And the funny thing about personalization is it means two things. One it means like monogramming things. In other ways personalizing someone's marketing is tailoring that online marketing towards them. And every marketing conference that I'm going to right now all talks about personalization. But you have literally just like simplified the whole concept and said if someone bought something maybe they might like it again. And I was just thinking of one of my clients the beautiful Elena; she has a subscription fabric business. And it goes out on the first of every month and I said to her well shipping is already included why don't we automate an email five days beforehand that says if you want to order, to go to subscription, you've already paid for shipping and we put that in place and the first e-mail that went out I think she made an extra $2000.

Jaimie: Beautiful.

Salena: We put a system on autopilot that adds thousands of dollars to her recurring revenue. And she doesn't have to do anything.

Jaimie: Right. And here's the irony of course is that I always talk about being I'm an integration specialist. I'm a technician. I'm a Systems gal. Yet I spend so much time thinking about how those systems and things like that work with marketing and it's been so fun talking with you about the marketing side of things and how to actually use the technology that I'm like, I'm just giddy. I wanted like bite out a whole bunch of idea and see the take effect because technology doesn't have to be scary. It's a vehicle; it's a vehicle to help you accomplish this automation that you're talking about. I love it.

Salena: Even just taking that word automation out and just putting in the customer experience. Instead of making it about us and saying it's automating our business; it's actually personalizing the customer experience. Because we all know; the facts are out there that if you can tailor that marketing to that person they will buy more stuff. And so maybe one of these mindsets that we need to change is, it's got nothing to do with us. Yes, it makes our lives easier; yes it makes us more money. But at the end of the day, we do it for our customers because they like buying from us and they want the things that make them happy. And if we can somehow bypass the crap that doesn't and show them the stuff that does, they are going to love us even more.

Jaimie: Yeah and that's why your website and your sales pages and all the digital advertising or marketing material that is out there; it needs to be client-focused. It needs to be; how is someone going to benefit from taking action on whatever you are asking them to take action on. It's not how is it going to benefit neither retailer, me the business owner. It's not a 'me' economy, it's a 'you' economy.

Salena: Yes that is so true. I have a question for you. We are in the middle of the retail break through theories and one of the challenges that I've asked people to undertake is to make an extra thousand dollars in seven days. It can be done. Let's get this, if you really, really want something, you will do stuff to get that money. If you really want to buy a new pair of shoes or you really want concert tickets. Or maybe you really want your kid to go to a camp, you'll find that way to make that money.

Jaimie: Totally

Salena: What would your suggestions be for someone who has an online or a brick and mortar store to make an extra thousand dollars?

Jaimie: Oh wow, I think I'm going to have to go with that point of sales check out related to aspect of things. How do you add a second item or a third item to their cart and make that just a super easy transaction? That would have been the challenge. If you've already have traffic coming in, take those $100 transactions and make the $125 transactions. All of a sudden you are going to be getting close to that $1000.

Salena: Yes, that's so true. And I'll pop a link into the show notes for zipify acts. We've had Jeff on the show before. And zipify is one click upsell. This is the thing about techra. Sometimes it can have these names and we go a little bit. And tech people are notoriously terrible for creating landing pages that alienate. And I have told my clients to put zipify in place and they go, went to that page, oh it looks to hard. Talks about AB testing and stuff and I don't know what that is. I'm like, just install it and we'll walk you through it and you'll make more money. My affiliate link/my ambassador link to zipify link into the show notes. But it's essentially what you just said. It's the do you want fries with that. It's grab somebody at that peak point and zipify actually gets them just after the transaction. So they've already put the credit card details in. They are already in that heightened euphoria of, I just bought something. Yeah when you are in that point, yeah, I'll buy more!

Jaimie: Yes you will. Another tool since you brought up a tool. I don't have an affiliate link or anything like that but deadline funnel. I don't know if you've heard of it. But deadline funnel is a fabulous tool because it makes you feel; like it puts that sense of urgency. It puts the customer, the person who is buying, gives them the feeling of, they have to make this decision or they are going to get the best price if they buy now rather than waiting and delaying. So I love deadline funnel for that reason.

Salena: Countdown timers...for people who don't know we are talking countdown timers. If you've ever been to one of my pages I always use them. It stirs people to take action. And you want to reward people for taking action. You say, here is this discounted price if you're going to buy in the next 24 hours or the next 48 hours. And if you don't you can pay full price, it will still be there but you don't get the great big discount. And that promo is enough for people. We talk about insiders stories. We talked about how we even use fear in marketing and the horrible ways you can use it. But the kind of subtle way to use it is the whole...[inaudible34:30], the fear of missing out. If I don't buy it now they may not still be there tomorrow.
Jaimie: Or i have to spend more money.
Salena: Or I have to spend more money. And I was just thinking a pair of yoga tights which I bought, and I bought one set. It was from that company I told you that the app didn't line up with the website. I bought one pair, which I did blog about. and everybody loved. I was waiting for them to come because I wanted to wear them for yoga and they have to be a certain height for yoga otherwise they keep falling down. So when they finally did come, I wanted to buy two more pairs but by then they were sold out and they are not getting any more. So I should have just taken the plunge because they were on sale. I should have just taken the plunge and got them and sent them back if I don't like them. Now I have the whole [inaudible35:15 ]. I did miss out. I should have just did the thing that I thought I was going to do. Because now I can't have them. And I think making the customer realize that you can either have it now and you can start getting result. Whether that result is the purse coming in and you can wear it too or you can take that out this weekend. Or if you don't buy it now you are not going to have it and then you are going to regret it. And then you might come back and maybe it's here. But the whole time you are at that even you thought, God I wish I would have that purse. So I quite like the whole fomo deadline countdown type of things. Because inevitably it makes people happier because they get the thing that they were fantasizing about.

Jamei: Yes and you another great place to use the deadline funnel is, if you are growing an email list and you've got an opt in on your website for whether it's a coupon for your store or it's a PDF or a workbook, whatever it might. On there, thank you for signing up for this freebie. You could put a low price offer that is only available on that page and only available for that limited amount of time. That's another way of getting into that $1000.
Salena: Yes, that's fantastic after the opt in. I like that. Alright we are getting close to time. You have shared so much and we've gone through so many different categories. Are there any sort of tips that you would like to leave the listeners with on tech or growing their business, or smashing through that mindset there. We've talked about so many things.
Jaimie: I know. I think that the biggest thing that I would say is that tech is not scary It is a vehicle for you to make more impact. It is a vehicle for you to get what's in your head and in your heart out to the people who want to hear from you. So your audience, your clients, your customers, they will hear from you better if you're open to bringing tech to the table.
Salena: So true, so true, because especially when it comes to personalization. That's the first thing that is popping into my head when you use tech to make their lives easier, they are actually very thankfully for it.
Jaimie: Totally, totally.
Salena: Now if people would like to learn more about you because they might be thinking, well, I'll just hand off all my tech to Jaimie. Where can they find more about what you do and where you are at?
Jaimie: Well my website is techofbusiness.com because I work on the tech that helps run businesses. That's the best place to reach out to me. And I'm happy to get emails. So I always have to spell that one out for people but I'm happy to get an email from you and yeah, we'll definitely have a conversation.
Salena: Do you have podcast as well?
Jaimie: I do, it's the tech of business podcast.

Salena: Making it easy to find you. Well, thank you so much for sharing all these tips. I think people are going to find them really, really helpful, especially you little strategies on how to make an extra $1000 this week.
Jaimie Oh, thank you so much for having me. This has been a blast.38:25

Bio

Jaime Slutzky integrates software systems for creative and out of the box entrepreneurs (so that they can spend their time and energy creating content and engaging with their clients.) She thrives by removing tech as a barrier to letting her clients’ visions shine through. Jaime hosts the Tech of Business podcast where she showcases the role of software and technology in businesses of every size and shape.

“Each week I interview industry and thought leaders for their take on business and life. Subscribe and leave as a review”

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