DISCOVER HOW TO BUILD THE RETAIL STORE
“Don’t optimize for conversions; optimize for revenue."
- Listen to some of the suggestions for the independent e-commerce of bricks and mortar stores to drive more traffic to their website? [10:22]
- Learn three SEO tips for putting products onto a website [13:33]
- Is it blogging relevant for an online store? [16:41]
- Like a business owner, you should risk, learn why and what you should do before you invest or do some big steps in your business [25:11]
- Traffic and sales, what connect those two things [33:44]
Salena: Hey there and welcome to this week's episode of The bringing business to retail podcast. Today's guest started his career in marketing at the age of 16. The Wall Street Journal called him a top influencer on the web. Foltz says he's one of the top 10 marketers. An Entrepreneur Magazine says he's created one of the 100 most brilliant companies. He's a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. So welcome to the show Neil Patel I feel like Ellen saying that.
Neil: Yeah, no worries. Thanks for having me.
Salena: Now for those who may not have heard of you can you give us just the two-minute version of who you are and what you do.
Neil: Sure. So my background is in marketing I'm a serial entrepreneur. I just help people get more traffic to their websites. I co-founded an agency called Neil Patel digital where we help companies of all sizes generate more traffic and sales from the web. And I've lessened a ton of startups, worked on a lot of different parts of the years. I even advise tons of fun companies like White Pages which in the US is more like an online version of the old school phone book or I advise another block train party called kind ads where they're figuring out how to cut out the middleman. So that way ads are cheaper for advertisers and publishers make more money.
Salena: You are like Oprah of online marketing. Honestly, you just keep giving and giving and giving. For those of you who may not have been to Neil's website NeilPate.com, you have some fantastic guides from Digital Marketing, Facebook advertising, Google advertising, blogging, content marketing. The list goes on and these guides aren't small are they?
Neil: No they're long, they are very long. Some of them are like 30000 words.
That's a lot of content but they walk you through and if you are looking into any of these things. Neil is the guy that you should be hanging out with because he gives you all this information for free. So on behalf of all of the online marketers out there, thank you very much for that. Now you're known as the trafficking SEO guy. So let's jump in and I'm going to ask you what your suggestions are for the independent e-commerce of bricks and mortar stores to drive more traffic to their website?
Neil: Sure. So the first thing I would say is you know if you're trying to get more people to your website, with Google makes you use Google Local especially, you know, you have a local business you're trying. You need a list, put in your name, your phone number all that kind of stuff, incurred reviews from people who are attending the physical store. And over time you can do quite well. All right. It's just the Google, when it comes to Google Local, It's not that time consuming and it's not really the most competitive. But if you do generally what works for most SEO like amazing content, you know, build some links and you can do this locally from like your Chamber of Commerce or wherever it may be or other local businesses; try to partner up. What you'll find is eventually start getting results in google and then if you have an e-commerce store, you can do a lot of interesting stuff. A good example with e-commerce is, you can go out there if you're just trying to figure out how to get more sales and you have amazing product. Why not give away to people some of your products for free in exchange for bloggers to do a review on it. They can even say how they got your part for free and put in all the disclaimers. But if you do that within your target market you'll notice that you'll get more and more reviews and people talking kindly about you. And it drives sales like little simple things like that really add up. Instead of just going off and being like yeah you have to do SEO. It's the only way to work like there's others simple more creative ways to get stuff done especially when you're not technical.
Salena: So when you're talking about giving out the free samples. I know a lot of people feel like they need to go to big influences. Are you suggesting that we can avoid the big influences where we have to pay to play? Are you saying maybe just go grassroots and send them out to customers even?
Neil: Customers, micro influencers the big ones they may have a large following but they're not related necessarily to your parks or service or just doesn't convert as well.
Salena: That's an interesting concept because I know that we've had a lot of people on the show talking about how to work with influences and the reach that you can get when you work with them. But you're saying you don't have to think so big you can just go back to basics and go back to those people who love your brand and they may not even be huge influences.
Neil: Yeah, it all really does add up fast.
Salena: So what are some other tips that you would have to drive traffic to an e-commerce store? So far we've got just giving some product away or in other words you're just saying generate some reviews. So we need to get some reviews from some user-generated content onto the website. And in terms of SEO the question that we get asked all the time and I'm not the SEO Expert. I don't even claim to be close to an SEO expert. So when people ask me I am always proud to recommend somebody else. But can you just give us maybe three SEO tips for putting products onto a website.
Neil: Sure so three tips for putting products onto websites. There's a few things so 1. You need to make sure you are super descriptive with your product. You don't want to just copy the product description like if you are selling the same product that ten other people are. You don't want to use the same description, you want to be super descriptive, write it yourself and make it as in-depth as possible. 2. You want to make sure you have amazing pictures and videos that showcase the products. The more amazing pictures and videos are the better your conversion rates will be, but also the user metrics as well. When people come to your site they want to be able to see the site, how it looks before they end up buying it. And Google doesn't just look at hey, how many links you're on page code. But they're also looking at user metrics like is your balance rate low, are people satisfied with their experience. The third is encourage reviews. So tell people like rate this let us know what you think of this product. Those little things help create more user generated content which helps generate more content or traffic in the long run. And I'll even give you a bonus tip number 4 is just make sure you're on page code is clean. You can do things like use schema markups because when you have reviews and stuff you can showcase that and that can all be displayed and like the Google search listings which could help your click-through rate.
Salena: I think you lost everybody at tip number 4.
Salena: That's OK. We're going to leave it there because a lot of people may know what you're talking about. You said the word schema
Neil: If you're on like Word press there's plugins like SEO plugin that solve most of this for you. If you're on Shopify there is a lot of plugins that do like your SEO and schema for you. So you don't have to worry about a super SEO plugin for whatever CMS you're using.
Salena: We love it, we love it. It's one of the reasons I like Shopify because there's a plug-in for everything. All right. So one of the strategies that you do recommend is content and you kind of just talked about it just then, putting in a fantastic description. Getting the reviews, putting the pictures in. But in terms of content I'll be honest I have to create a lot of content and it can take a lot of time and a lot of brain space. You blog like, you're like it's going out of fashion. How do you keep up?
Neil: Technically I only blog once a week. So it's not that bad. I just did a detailed post on neilpatel.com once a week and that's it.
Salena: Really, it feels like you are everywhere.
Neil: Well I also create videos and podcasts but blogging, I only do once a week.
Salena: How do you come up with the idea for those blogs? Is it just what's happening in your life right now?
Neil: Yeah or I brainstorm I ask a few people for advice and some tips.
Salena: That just, you make it sound so simple.
Neil: Well when you're writing one a week it is. If I was blogging daily it gets to be a bit more complex because you're going to run out of ideas much quicker. And if that's the case you can use tools like Buzz to come up with ideas. They'll tell you what works for your competition.
Salena: Do you think that blogging is relevant for an online store?
Neil: It is but it's not necessary. Blogging for e-commerce store isn't as effective as it is for like regenerations, other businesses out there.
Salena: Interesting because so many people say that you need to have a blog attached to your shop. So you're saying that you can use it to drive traffic but it may not generate sales.
Neil: Correct. Now let's look at Amazon. Amazon may have a blog.
They probably do. I have no idea but who actually goes to Amazon's blog. I don't know anyone.
Salena: Well if you don't know if they have one, I don't know if they have one, I'm guessing if they have one they don't publicize it.
Neil: Exactly you got it right.
Salena: Yes. All right. So my next question for you is, you have a lot of businesses, you are a serial entrepreneur. You like to buy businesses. You've got a bit of a knack for growing businesses. What do you look for when you acquire a company or when you start building a business in order to get really quick growth and hopefully some sales?
Neil: I just look at things that are wrong.
Salena: That's a very simplified answer.
Neil: So going back to you know any time I'm looking at a business or growth opportunities I'm looking for stuff that's wrong. And what I wanted to say before I start was coughing was, if you have a business and you're looking you know you're looking at it, then you could be like oh, we don't make as many sales because we don't always carry enough inventory. Or oh the business is impossible because we have too much inventory or oh the checkout process is really hard it is 10 pages what user would want to go through that? Those are all examples of things that are wrong. So they're usually not one quick thing that you can fix in a business and it just skyrockets. There's a lot of little things and you have to look at what's wrong, what can be improved and then solely picks all of them.
Salena: Do you think that, do you think to yourself when you are acquiring these businesses. This is so easy to fix. Why haven't you done it before, but yea me I'm getting I'm getting a great opportunity.
Neil: Not always. Sometimes it's more so I think about it as some people are better at different things. I look at what they've done and I'm like wow what you've done is so hard and they look at us like oh well we've done it so easy. I don't know how you can't do that. There are some things that I suck at.
Salena: Like what. Go on you have to share.
Neil: Like I suck at managing people. I'm a terrible manager.
Salena: But you own a digital agency and you have all these companies.
Neil: Yeah but I'm not the CEO of any of them.
Salena: Yeah, that's an interesting concept. So what do you do within the businesses?.
Neil: Traffic Generation.
Salena: Have you kind of stepped away from being that CEO and like... just tell me a little bit more. I'm just wrap my head around this. So you do the traffic generation. But that's kind of ...
Neil: I've always had business partners. I've never been a CEO.
Salena: Awe, because that's kind of the ground work. This is NG what everybody tells you. Everybody tells you to get out of the doing and start managing and growing.
Neil: Yeah but doing is what I'm good at. So I just focus on that.
Salena: And you just make sure you surround yourself with the other people who are great at the other stuff.
Salena: That is a key tip there guys. It's OK to actually be doing the things that you love doing even if it's not being the business owner. But you need to have somebody up there at the top managing everything and making sure it runs perfectly.
Neil: Yeah. Like you know I know I'm a terrible operator. So my buddy Mike, he is the CEO and he loves operating and managing, he's good at it.
Salena: Is it really that you just like people telling you what to do.
Neil: No I don't really I don't. I don't have technically; technically I have a boss. Every one of my customers is the boss.
Salena: So how many hours a week do you work in your business?
Neil: I have no idea. I know probably 70 or so hours a week 60 on the low end. Inside the business almost most of it.
Salena: You are not the poster child for the work-life balance then, are you?
Salena: And do you have a family?
Salena: OK. What do you think of then? What do you think when people keep saying, you have to live this life you love and you have to live the freedom lifestyle and work from wherever you want and work the hours that you want. You're the opposite of that. You're quite happy not being the CEO. You're quite happy working 80 hours a week in your business but yet you have multimillion dollar companies?
Neil: Yes you know the way I end up looking at it is, so when you're talking about the work-life balance and how I run things, this is what I love. This is my passion. I don't really look at work-life balance. I look at I just love what I'm doing and I just do it and that's really it. Like there is no balance. There is no hey, you should travel, you should work less. you just do whatever you love and I love working.
Salena: So do you think that would change if you got the point in your life where you do have a family?
Neil: Yes, I'm not ready right now. But sure. And you know however many years, of course.
Salena: Do you feel like you're putting the businesses in a position that when you don't feel like working 70 hours a week anymore, they’re still going to continue to grow?
Neil: Well they already are set up that way so if I don't put in the 70 hours, they are still fine. But I just enjoy putting in the hours.
Salena: This is not where the conversation or I thought the conversation was going to go. So I'm very impressed that you could actually be growing the business while working in the business. And there's probably a lot of people going against everything that you've ever told us. So set yourself up for success, but you've done that.
Neil: It's different for every person right. Everyone has their own definition of success. When I look at success, I just look at it as like I'm happy and technically I don't optimize for being happy or optimize for being content Because when you're happy they're always down. But the goal is to be you know content.
Salena: So apart from work and apart from growing businesses what else makes you happy and content?
Neil: Relaxing, walking, you know watching TV. I even have the TV on right now. Technically the TV is on 24/7 even when I'm sleeping. I just like the background noise.
Salena: You are very simple man to please.
Neil: Yeah, I don't need much too much to keep me happy.
Salena: All right my next question is a business question which is, when you invest in growing. So when you're actually putting that hard earned cash, and I know that I was reading one of your blog post where you bought the kitsch metrics name for 500 thousand dollars.
Neil: Not the name, the website, but yeah.
Salena: The website right OK. When you take a big chunk of money like that, half a million dollars is a lot of money that's a lot of risks. And whether it's purchasing a website or acquiring another company or even just hiring a new staff member. How do you decide to take that leap of faith that investing is going to reap rewards for you?
Neil: I don't know I'm a gambler. I just do it. I know that's not the answer you're looking for. But like I'm the guy who will double down every single time. At least in business. I don't gamble at the casino but I invest in my self-worth. When you want to do investment, you want to take some risks, if you don't believe your ability and yourself then you're never going to win. You've got to; the bigger the risk the bigger the reward. Of course that's when you can lose your shirt. But I took that risk keeping a few things in mind. For me that's not all of my money, I'm not saying I'm rich but I was OK. I was willing to lose the money and taking that risk. So if you're not willing to lose the money and you can't afford to lose money, don't make that investment. 2. I did a lot of analysis I looked at how much traffic they're getting, the quality of those visitors, what it was and the did lead and revenue for my business. I ran all of the numbers before I decided to make that decision. So just don't go and make it just blindly. And when I do this like it may seem like some of this is easy and you know I'm doing it just for shits and giggles and risking a lot of money. I'm taking a lot of calculated risks. I usually don't just make decisions without running numbers. I'm very data-driven and numbers oriented.
Salena: How long do you normally take to assess a company before you make a risk like that?
Neil: Depends, sometimes I can figure out within an hour or five minutes, sometimes it takes me many many months.
Salena: That sounds like a lot of fun. It does. It sounds like enough to keep you interested all the time and to keep you on the ball and to keep life exciting.
Neil: Exactly. It keeps life exciting, keeps business exciting. It's just fun. It's always changing and that's what I like. I love fast-paced environment that continues changing.
Salena: So have you ever had any of those sorts of acquisitions that didn't work out the way you expected?
Neil: Yeah a lot of them. It usually always work out the way you don't want but you have to pad that in. Whatever you think that's going to happen, it's always going to be worse, it's never as good as you want. The numbers never work out the way you want, you always have to put in some padding for failure. I always assumed like 30/40 percent of whatever I calculate is going to be off.
Salena: And do you ever feel like a failure when that happens? And the only reason I ask this is because dealing with independent businesses. You get so tied up in the outcome, you get started tied up in, if this doesn't work out the exact way that I've planned, then it must have been a failure. And yet you're saying that 40 percent the time it might not work.
Neil: Well for me I look at failures like you stop, you give up. You quit. I keep at it. So I look at things are like learning lessons.
Salena: Do you have any commerce stores?
Neil: No, I never will because it's too much work. I know that sounds counterintuitive for the guy who works 70 hours a week. But dealing with all the inventory I don't know how you do it. Like I can't do it.
Salena: But you love numbers and analysis.
Neil: Yeah I know but I don't want to have a big warehouse and deal with drop shipping and all these products like it's not me. And the margin; I don't like the margins. They are not bad. A lot of people make like 20/30 percent. I make even more like 40 percent. It's just, it's not easy and it's not for me. I'm better at software.
Salena: Ok. Like you said everybody's got their thing that they're great at.
Salena: And if a people didn't sell stuff you wouldn't be able to buy stuff.
Neil: No I love e-commerce. I just don't want to run the e-commerce business.
I don't want; like people will go and buy toothpaste at the store. I will buy toothpaste off Amazon. People buy toilet paper from the store I buy them off Amazon. Like I buy everything online. I'm like why do I need to go to a store. Groceries, get it delivered. Everyone's doing these grocery delivery services. I've been using grocery delivery services for like five or six years now. I'm used to it.
Salena: You also I started an online business when you were 16. You're kind of ahead of the game there.
Neil: Yeah but I like; the point I'm trying to make is I love where the internet's going.
I love e-commerce and I think it's getting better and better.
Salena: I think as we get a lot more personalization, it becomes easier to shop. Funny enough being a retail strategist I actually hate shopping. I can't deal with bad customer experience. So I'm with you. If I can buy online I usually will. And going into a store I have to have good customer service or otherwise, it upsets me for days. Which is why I shop about twice a year for clothes. And I just do it all in one fell swoop.
Neil: Yep. Yeah, no It's kind of crazy. And you know you have a big community of people who have retail and e-commerce. What's funny is it's like if you look at a lot of people that I know that are e-commerce and that you know. Once you get the knack of it like I talked to some of guys. They are like I don't know how you do software like e-commerce is amazing. It's like it's so simple as long as you get the processes done. And I'm like I don't know how you guys do it. It's a whole nother world for me when you deal with like logistic, inventory and went to buy. And what happens if people get the wrong product. I'm like awe...
Salena: The funny thing was the only thing there you mentioned was the wrong product. But it's customer service. I'm with you I believe that if you can master the systems because systems are what keep any business running. And if you can master the systems, you can order your inventory. You can auto-increase your sales. You can put the tech hacks in place to 10x your revenue really really simply. But it's just having noise foundation steps to get you into a position where, and I'm sure this is the same with software. You have to put all the steps in place for it to be able to almost run itself.
Neil: Yeah I myself just I'm not... I'm not the best with processes.
Salena: Interesting stuff. I would have thought that as someone who loves data and analytics also loved processes.
Neil: No I love processes, I'm just terrible at creating them.
Salena: Do you have a person for that.
Neil: Talking Heads with which company division. But yeah we usually hire people who are really good at processing especially when it comes to leaders.
Neil: Because for me I just have to stick with marketing and getting traffic, like you know the back of my head I don't need a process right. See marketing has a lot of experimentation. You keep testing new and new things until you figure out how to make things work and you know what produces the best results. But a lot of its experimentation, it's less process-oriented than most people think.
Salena: But yet; can we talk about that. It's less process orientated than you think. But yet if you can define a system that works, if you know for example a copywriting you know that you have to attach yourself, attach your customer to an emotion to a feeling. And then once you know what those words look like, you can write the copy and once you know the copy, you put the same sorts of images on your landing page and it makes it easier for people to buy. So tell me, can you just tell me a little bit more in-depth about why you think marketing isn't about processes.
Neil: Well marketing is about processes. I'm just saying I run it without processes because a lot of experimentation. I don't have the big marketing team I usually like; let's say for Neil Patel digital the ad agency, I do the marketing for the ad agency. There's not a ton of people there. I'm like I can do whatever I want.
Salena: You're a maverick aren't you?
Neil: Yeah, but you know the best thing, but I am in many cases. Yeah.
Salena: Do you feel your business partners deal with that. okay?
Neil: Yeah because it's yin and yang right. If I can drive enough traffic and leads for the business they don't care. It's for them. They just have to do the rest. See a lot of businesses struggle to get the traffic and leads or traffic and sales. I'm good at that portion. I'm terrible at the operations portion. Like my strengths are their weaknesses and my weaknesses are their strengths.
Salena: Okay, can we just jump into that then. So you said that one of your strengths is traffic and sales. Now those two things a vastly different. Correct?
Neil: Not necessarily because I look at traffic as like marketing and yet to persuade people to come to your website and buy. You know I look at it all tied together.
Salena: So for the sales portion. How do you take what you're great at? So you're great at creating content, whether it's video content, audio content, written content, that's your state. That's the thing that you have mastered so well. How do you then take that and use that to convert into sales?
Neil: It the same thing. You have e-commerce store. I will go and figure out like when you're writing; when you're creating content like video, audio for a blogger or whatever maybe, in essence, you're answering objections and solving problems. The same goes with e-commerce pages. You have a product page, you're answering objections. Think about what issues people would have before they buy the product or what may go through their head you know, and make them not purchase because they have some concerns. Answer all those concerns and the copy. For example showing really good images and video like oh yeah, I can't touch it physically so I want to make sure it looks really good. Well show them the video of it, show them really good high quality pictures. It reduces the chance, the bounce right. Increases the chance of a convert. Those little simple things can boost your revenue. So same with creating content for a blog post. Well what issues people are having? How can I solve them all?
Salena: You make it seems so simple.
Neil: A lot of things are simple. The hardest part is execution.
Salena: Yes. What are your teams saying? For someone who doesn't want to spend 70 hours a week creating content?
Neil: I have no idea. You have to figure out what you love and books on that and hire people for the content part if you don't want to do it.
Salena: Okay. Now as one of the leading marketers in the world, like at the beginning I branded off a whole bunch of these stats. Dood let's face it, you're pretty awesome in this industry. Who do you turn to when you want some marketing advice or marketing inspiration?
Neil: Everyone, just because I've been in the industry the longest doesn't mean I'm the best or I know the most. I believe you can learn from everyone. I love talking to those people who are new in the market. Like I just tried this hack and look what it did. I'm like cool thank you. I learned something new.
Salena: Do you have a mentor now or yeah everybody talks about mastermind's and having a coach to get to the next level. When you're at the top do you have anybody else?
Neil: I don't think I'm at the top. I know I'm not at the top. And as for those, most of my friends are entrepreneurs so we, of course, help each other out whenever we need help.
Salena: Okay so who do you think is the top online marketer in the world?
Neil: I don't think there's one person. I think there are tons of people who are really good at different things. For example, Frank Kern is a really amazing copywriter right. I am good at SEO, so was a guy named Brian Dean from back Linco. Like the numbers just; there's just so many there are just so many potential people that you can end up learning from. I don't like looking at like oh there's the expert. This is the end all be all. I'm like no, I like challenging the status quo. How can I keep learning from more and more. I want to talk to the people who are experts because they are not set in their ways.
Salena: I like that. I like that. I like the concept that there is no one particular person. There are just fantastic people and a whole bunch of different nations.
Neil: Like I've been marking for a long time. I'm a better marker than you. I'm making an assumption here. Am I right? Now just because I've been in the inner, I'm probably been in the online world longer than you. Is that accurate statement or no?
Salena: I've been in there 10 years and I think you've been in there about 17 years. So nearly double.
Neil: Alright, so just because I've been in a little longer than you doesn't mean that I know anything better than you. You can teach me so much. For example, you know more about e-commerce than I do because you help so many people specifically on e-commerce and even brick and mortar I don't know anywhere near as much on brick and mortar as you do. So it's just like just because I have 1.7 million unique visitors reading my blog or 500 or whatever thousand youtube views per month. And you know X number of Facebook fans doesn't mean I'm better than you or anyone else. I have a lot to learn just like you do and that's why you are doing things like this podcast. And that's the key to really succeeding is, admit that you don't know everything and just be willing to learn. And it doesn't matter if you were learning from a child or a "guru" or an expert or whatever you want to call them as long as you are willing to learn, you are usually good to go.
Salena: It would be pretty boring if you weren't learning all the time, wouldn't it?
Neil: That's right.
Salena: Okay, given that you've been in the industry so long and pretty much at its inception, I thought I was doing well being one of the first businesses on Facebook back in 2008. But you were there back in the days when we didn't have data on our phones. I don't know if we even have internet back then. Was it 2006?
Neil: Yeah, I don't think there were these i-phones and all these stuff back then.
Salena: Given what you've learned in 17 years in digital marketing. If you could go back to that 16-year-old who was creating the job board, what would you say to him?
Neil: I would say, don't do it, you don't care for a job board. Don't do it, find what you love and focus on that. I would also tell him to stop hopping around and doing too many businesses and just focus on one.
Salena: Do you think that's a problem that you have now, hopping around doing too many businesses?
Neil: No, I'm much better at these things.
Salena: Cool, okay, well, I am getting closer to time and I wanted to ask you, I know that you don't have an e-commerce store and I know that you don't want an e-commerce store. But this I week I gave my listeners the challenge in a retail break series to go and make an extra thousand dollars in 7 days. So if I gave you that challenge, what would you do to make an extra thousand dollars in 7 days?
Neil: At this phase in my life?
Neil: So extra thousand in 7 days?
Salena: And that's from running e-commerce, correct?
Salena: Well you can either give it an e-commerce tip of what you would do or you could just give it as a tip of what you would do in your current business
Neil: In the e-commerce business. I know this sounds crazy. I've done so many AV and conversion optimizations on this and experiments. Taking amazing pictures and videos and 360 views of products makes a world of difference. And people don't believe it but this helps so much from all the tests that I have run.
Salena: So you've taken the pictures and then what would you do? Because you did have the traffic first in order to make that extra thousand dollars.
Neil: Yeah and I would just upload to my site and I would probably do better. I was assuming that they already have the traffic. If they don't have the traffic, here's what I would do. I would go find all the influential community members within your space; the micro influencers. I'm talking about like the mom bloggers and people like that. I am not talking about the half-naked male model or half naked female model that just post a picture and people only like them because they are half naked. I'm not saying that there is anything right or wrong with that. I'm just saying that's not the right influencer for all products. Unless you are selling swimming trunks for men and they are male models or you are selling bikinis for women and there are swimwear model. I would go find the ideal micro influencer and keep giving them products and trying to get them to blog on me. Because if they blog and they have a very engaging community, you'll see more than that $1000 increase in sales. But here's a trick. You don't want to take people for the face value and saying oh, my community is engaging. Ask them how many people are on their email list if they are a blogger. Look at their follower account, look at how engaged people are in their social profile. Are they leaving comments? Are they not? Are they responding to comments? All these things will really help figure out how to get the right influencers and generate sales.
Salena: Great work. I think that is completely doable. I think if you went out to those people; even if they just have 2000 or 3000 followers but they are super engaged. You could drive an awful lot of traffic in a really short period of time to your website and get those sales.
Neil: Yep I agree.
Salena: That's a really interesting take. It's not where I thought you would go but thank you so much for that. Now if people would like to learn more about all the information you've got or maybe drop into your podcast, where can they find you?
Salena: And your podcast? I love your podcast, it's five minutes, it's perfect.
Neil: Yes, marketing school. Make sure you go check it out on iTunes and subscribe. I want to get to a million listeners a month. Eric and I are like at 730 or 740. Something like that per month.
Salena: That is not bad. I dropped in yesterday. I listened to a couple when I was going to pick my daughter up from school and the neat little sneaky trick about Facebook info and ads is very awesome for marketing.
Neil: Thank you
Salena: Thank you for sharing that one and thank you for all this information/ You have given us some fantastic tips even though you agree that e-commerce is not necessarily your thing. You have worked with some of the e-commerce businesses in the digital marketing agency and you have actually generated so much traffic yourself. So people who are listening are going to take this away and just know that the tips that you have given them are so easy and commendable. So thanks for just giving us some stuff that we can take away and put in place right now.
Neil: No problem, thank you for having me.
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.