Facebook-f Instagram Linkedin The PROVEN FORMULA TO CREATE A VIRAL FACEBOOK POST RACHEL MILLER WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Rachel Miller Bio Rachel Miller is a serial online entrepreneur and a mom of six kids in five years. She began as a mummy blogger and went on to build audiences ranging in the millions. […]
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Salena Knight
SPEAKINGWORK WITH METOOLS
Using Purpose to Build Your Brand – Alexandria Agresta
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DISCOVER HOW TO BUILD THE RETAIL STORE
YOU’VE ALWAYS DREAMED OF
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“When customers have meaning in their purchases, they are empowered to be a part of a movement that is bigger than themselves. ”
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TIME STAMPS
What are the goals for life, for business? How to make the right decision? Listen to Alexandria’s inspiring story [11:47]
We all ask ourselves do I work out what my purpose is? [17:35]
Is it really important to get your purpose sorted out before or before you hire any more people [25:23]
If you could do just one thing, it would really have a chance to change your entire life. What would that one thing be? [35:05]
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TRANSCRIPTION
Salena: Hey there and welcome to this week’s episode of the bringing business to retail podcast. I had a recent digital marketing conference, I know I’ve been harping on about it for quite some time. At that recent tropic and conversion conference, one of the repeating themes that came up was that, in order to grow, it is super important to automate your systems But once automation is paramount to business growth, I feel like some brands have forgotten that customers are real people. And in the ever-changing digital landscape, never has it been more important to build relationships, especially with your customers and just databases. So today I have on the show Alexandria from Purpose Pioneer and she is going to talk to us a little bit more about why you are doing what you are doing and how you can use that essence to grow your retail show.
When it comes to e-commerce email marketing, it can be really difficult to work out what you should be putting in those emails. There’s a big argument between transactional emails I like to call those buy my stuff emails and educational or informational emails and I thought who else better to have on the show then the lady who has been called the top one of the top ten ecommerce commentators in the world Chloe Thomas
Today’s guest Kathryn Moorhouse is dedicated to helping entrepreneurs grow their business using Pinterest and she is one of the leading experts on Pinterest marketing. Kathryn has become the go-to expert for helping high performing entrepreneurs grow their audience and income using Pinterest. Clearly, I’m so excited, I can’t even speak properly. Best of all, what I’m really, really loving is Kathryn has also got her own retail store. So the best part about today is, she is going to blend in how she has grown her children’s clothing brands in Logan and use her Pinterest strategies. I’m sitting here, you can’t see but I’m waving my arms around. I wonder if it’s coming through in the intro. But she is going to show how she has used Pinterest to grow that clothing brand.
In this episode I interview Tabitha Carro, a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business.
The best inventions are born of necessity. When Charles Palleschi purchased a store that sells popcorn, of all things, popcorn kernels and popcorn related accessories, the e-commerce business was a stepping stone for him to realize that if he wanted to grow he was going to have to scale and automate parts of his business. And that need inspired Charles to create spark shipping, the leading drop ship software which automates millions upon millions of orders for a-commerce and bricks and mortar retailers every single month. I am really excited to be talking about drop shipping because it is something that a lot of retailers may not know that they are even doing.
Katie Hunt is the founder of Tradeshow Bootcamp, a business strategist, and mentor to creative entrepreneurs. She is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready.
Today we are jumping in to learn more about some great e-commerce strategies to make you more money with Jeff Wenberg, content guru from Smart Marketer. If you don’t already follow Smart Marketer you must check them out. The team at Smart Marketer is great and constantly is putting out some of the best content on what’s working and what’s not when it comes to e-commerce so you don’t want to miss that.
What is the first place to start when it comes to your Facebook ads campaign? What is cold audience and what is warm audience? How to optimize your budget for Facebook ads? Learn all these tips in this episode.
After the holiday rush as retailers the biggest question is how do we keep that momentum going? How can you keep customers buying and get rid of seasonal stock just sitting on your shelves?
