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Are Brand and Branding the same? – Elizabeth

This episode I’m joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.

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5 Facebook Ads Functions You Might Not Be Using But Should Be

With the price of facebook ads going up, you want to ensure that you’re getting the most bang for your buck.

By using inbuilt facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.

In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.

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Implementing Applied Creativity To Your Retail Business – Alita Harvey-Rodriguez

In this weeks episode we’re exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.

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Can (And Should) You Market Your Business In A Crisis?

Can (and should) you market your business during a national disaster or crisis?

I popped in earlier in the week to discuss the unfolding bushfire crisis here in Australia and to discuss where and how to place your retail business during this time of despair, loss and uncertainty.