How many offers have you abandoned after one attempt? In this short episode, Salena Knight explains why most retailers don’t have enough data to decide whether a promotion failed and shares a simple framework for evaluating campaigns before moving on to the next idea.
What happens when a retailer realises they’re spending too much time chasing the wrong customers?
In this coaching conversation, Cathy shares the challenges of running her online gifting business and trying to balance customer service, profitability, and corporate sales. Salena breaks down why not every customer is worth pursuing, why freebies and discounts can quietly destroy profit, and how better customer qualification can completely change the profitability of a retail or ecommerce business.
The customers are already buying – so why bother promoting, upselling, or planning campaigns?
In this episode of the Bringing Business to Retail podcast, Salena Knight shares one of the most expensive assumptions she made in her retail business – believing that busy seasons would take care of themselves. From missed upsells to poor inventory planning and underwhelming average order values, she breaks down how passive selling during peak periods cost her tens of thousands in lost revenue.
You’ll learn why your busiest seasons are actually the most important time to market strategically, how to increase basket size without feeling pushy, and the simple changes that can turn holiday shoppers into long-term customers.
If you want more profitable promotions, stronger customer relationships, and higher revenue during peak sales periods, this episode is packed with practical strategies you can implement immediately.
If your retail sales feel unpredictable, the cause is almost never the economy or the algorithm – it’s inconsistent, campaign-driven marketing. Or rather, the lack of it.
In this episode, Salena Knight explains why your revenue today is a direct reflection of the marketing you were, or weren’t, doing three to six weeks ago. If you’ve been posting sporadically, skipping emails, and running the occasional sale with no clear strategy behind it, that’s the roller coaster. And there’s a way off it.
You’ll hear why scattered retail marketing creates unpredictable sales, what campaign-driven marketing actually looks like, and how store owners create consistent, repeatable revenue without doing more – just doing it more deliberately.
If you’re a retail or ecommerce store owner who’s tired of guessing what next month’s revenue will look like, this episode is a practical starting point.
You might have incredible products, a beautiful store, and loyal customers – but if people don’t know you exist, none of that matters.
In this episode, Salena Knight shares a confronting personal story: after walking past a store for 18 months without noticing it, she realised she had been doing the exact same thing to her own customers. Being visible is not the same as being seen.
She breaks down the real cost of being the world’s best kept secret – including how just four extra sales a day could add over $120,000 in annual revenue. And she explains why inconsistent marketing, fear of being “too pushy,” and the absence of a clear campaign are keeping store owners invisible to the customers who would happily buy from them.
If you want predictable sales, a business people actually notice, and marketing that finally feels worth the effort – this one’s for you
Why do some brands charge more and still win? In this episode, Salena unpacks premium pricing, price anchoring, customer experience, team culture, and how to build a brand people trust enough to buy from again and again.
A lot of retail and ecommerce businesses are making sales, growing revenue, and still ending up cash-strapped. In this episode, Salena breaks down the money blind spots that hurt profitability, from inventory and contribution margin to fulfillment costs, pricing psychology, and customer behavior.
If your promotions are not converting, the discount is probably not the issue. In this episode, I explain why starting with the offer is the mistake most retailers make and how to build outcome-driven campaigns that increase revenue and protect profit.
When retail marketing underperforms, most founders react fast. They change offers, increase discounts, or blame traffic. In this episode, learn how data-driven retail decisions protect profit and prevent costly mistakes.
If you have ever bought stock because you loved it, felt safe, or trusted the sales rep, this episode is for you. Here is how thinking like an Airbnb investor will transform the way you buy inventory.
