Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier’s websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and quality of the people hitting your website, show up in more searches AND connect with your customers with just a few small changes?
I’m joined on Bringing Business To Retail this week by Neal Schaffer, digital marketer and author of the book “The Age Of Influence”. Together we discuss the power of micro and nano influencers and the tools you can roll out in your business to capture those people and use them to enhance your marketing.
Facebook-f Instagram Linkedin Lessons learnt from hiring a social media manager SALENA KNIGHT LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Salena Knight, The Retail Strategist Biography My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.Business doesn’t have to be all about stress and […]
Stephanie shares how she took her store from struggling to highly profitable (even with a natural disaster, her husbands open heart surgery AND a pandemic to slow her down).
In this episode of Bringing Business To Retail I’m sharing FIVE easy steps to developing a Christmas marketing strategy that will help you stand out from the crowd.
This episode I’m joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.
If you’re not seeing the sales you want, and you’re are doing a lot of what I just described then I can’t wait to share this episode of Bringing Business To Retail with you; Why Posting On Social Media Isn’t Going To Make You More Money.
In this episode I’m sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn’t go perfectly.
Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it’s associated aps to connect, converse and sell to their customers, this new technology will be a game changer.
With the price of facebook ads going up, you want to ensure that you’re getting the most bang for your buck.
By using inbuilt facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.
In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.
