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What does a Marketing Manager Actually Do sqr
February 5, 2021  |  By Salena  |  In marketing

What does a Marketing Manager Actually Do

Tune in to this week’s episode of Bringing Business To Retail to discover more about the roles others can play in growing your business and increasing your profitability.

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Do you need one of these sqr
January 30, 2021  |  By Salena  |  In marketing, sales

Do you need one of these?

On this weeks episode, I’m sharing how to choose the right person to bring into your business, what roles they should be handling and how to avoid adding more work to your plate.

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Stuck For Email Content – Here’s My Simple Formula To Get You Unstuck Forever square
December 2, 2020  |  By Salena  |  In marketing

Stuck For Email Content – Here’s My Simple Formula To Get You Unstuck Forever

This week on Bringing Business To Retail I’m sharing my simple formula to help get your email content flowing; from setting the intention of your emails down to the action you want your customers to take when they get to the end.

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damon square
October 9, 2020  |  By Salena  |  In Latest, marketing

What SEO Marketers Don’t Want You To Know – Damon Burton

Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier’s websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and quality of the people hitting your website, show up in more searches AND connect with your customers with just a few small changes?

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neal square
September 24, 2020  |  By Salena  |  In Impact, marketing

The Anti-Influencer, Influencer Marketing Strategy – Neal Schaffer

I’m joined on Bringing Business To Retail this week by Neal Schaffer, digital marketer and author of the book “The Age Of Influence”. Together we discuss the power of micro and nano influencers and the tools you can roll out in your business to capture those people and use them to enhance your marketing.

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Lessons Learnt From Hiring A Social Media Manager square
September 20, 2020  |  By Salena  |  In Latest, marketing

Lessons Learnt From Hiring A Social Media Manager

Facebook-f Instagram Linkedin Lessons learnt from hiring a social media manager SALENA KNIGHT LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Salena Knight, The Retail Strategist Biography My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.Business doesn’t have to be all about stress and […]

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stephanie square
September 3, 2020  |  By Salena  |  In customers, marketing, sales

How Stephanie Built A Retail Empire In 18 Months – Stephanie Mitchell

Stephanie shares how she took her store from struggling to highly profitable (even with a natural disaster, her husbands open heart surgery AND a pandemic to slow her down).

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marketing holiday plan square
August 27, 2020  |  By Salena  |  In marketing

Create A Holiday Marketing Strategy In 5 Simple Steps

In this episode of Bringing Business To Retail I’m sharing FIVE easy steps to developing a Christmas marketing strategy that will help you stand out from the crowd.

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brand square
August 6, 2020  |  By Salena  |  In Impact, marketing

Are Brand and Branding the same? – Elizabeth

This episode I’m joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.

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sm posting square
July 23, 2020  |  By Salena  |  In marketing, sales

Posting On Social Media ISN’T Going To Make You More Sales

If you’re not seeing the sales you want, and you’re are doing a lot of what I just described then I can’t wait to share this episode of Bringing Business To Retail with you; Why Posting On Social Media Isn’t Going To Make You More Money.

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