Why Your Marketing Isn't Turning Into Sales - And What to Do About It
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Why Your Marketing Isn’t Turning Into Sales – And What to Do About It

You might have incredible products, a beautiful store, and loyal customers – but if people don’t know you exist, none of that matters.
In this episode, Salena Knight shares a confronting personal story: after walking past a store for 18 months without noticing it, she realised she had been doing the exact same thing to her own customers. Being visible is not the same as being seen.
She breaks down the real cost of being the world’s best kept secret – including how just four extra sales a day could add over $120,000 in annual revenue. And she explains why inconsistent marketing, fear of being “too pushy,” and the absence of a clear campaign are keeping store owners invisible to the customers who would happily buy from them.
If you want predictable sales, a business people actually notice, and marketing that finally feels worth the effort – this one’s for you

Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now
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Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now

In today’s retail and ecommerce climate, rising costs are no longer temporary disruptions – they are structural shifts that directly impact your margins, pricing, and long-term profitability.
In this episode of the Bringing Business to Retail podcast, Salena Knight breaks down why so many store owners are absorbing rising costs instead of adjusting their pricing – and why that decision can put your entire business at risk. Using the simple but powerful analogy of rising fuel prices, she explains how cost increases compound across your entire supply chain and why failing to act now can erode your margins without you even noticing.
You’ll learn why raising your prices is not only necessary but responsible, how to evaluate whether your pricing is still profitable, and why the customers you fear losing are often not the ones driving your growth.
If you’re a retail or ecommerce business owner navigating rising expenses, shrinking margins, and uncertain economic conditions, this episode will help you make confident, data-driven pricing decisions that protect your profitability and future-proof your business.

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Why Discounting Isn’t the Answer to More Sales

Discounting is not the only way to drive holiday sales. In this episode, Salena Knight shares smarter strategies for retailers, makers, and eCommerce brands who want to increase revenue without training customers to wait for a sale. From pre-sales and urgency marketing to inventory turnover and campaign planning, this conversation is packed with practical ways to create demand, improve cash flow, and build a more profitable business this season.

Stop Training Customers to Forget You
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Stop Training Customers to Forget You

Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Emma thought she was “doing marketing.” She posted. She emailed. She showed up when she could.And then everything went quiet.When she finally ran a promotion, nobody responded.In this episode, Salena Knight breaks down why inconsistent marketing doesn’t just slow growth – it actively works against you. You’ll learn […]

Selling to Rich People
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Selling to Rich People

What can a rich man handing off a trash wrapper teach you about business?
More than you’d think.
In this episode, I share a game-changing moment that completely redefined how she thinks about selling premium products and services. From luxury hotels to $150 dog treats, this episode uncovers what wealthy customers really value—and how most businesses are missing the mark.
You’ll learn:
– Why selling to the middle market is a dangerous game
– What high-value customers expect (and are willing to pay for)
– How to reposition your business to attract premium buyers
– The mindset shift that could triple your revenue
Whether you’re in retail, ecommerce, or any service-based business—this episode will challenge your thinking and show you how to finally charge what you’re worth.
Sal