A simple change to shipping costs sent orders soaring, but did it actually make the business more profitable? In this episode, Salena Knight shares a real coaching story that reveals why more sales don’t always mean more profit, and the one metric every retailer should track before celebrating a spike in orders.
Playing it safe can feel like good business, but it often comes at a hidden cost. In this episode, Salena explores why conservative decisions around pricing, inventory, goals and leadership may be limiting your business growth, and how to recognise when safe is actually holding you back.
If you’ve ever caught yourself saying, “It’s faster if I do it myself,” this episode is for you. Salena explores why so many retail and ecommerce business owners become trapped by systems that only work because they built them. Learn how to turn founder instinct into documented processes that your team can follow, freeing up your time to focus on growing the business instead of running every task yourself.
Most retailers assume the answer to slowing sales is more traffic, more customers, and more marketing. But what if the money you’re looking for is already inside your business?
In this episode of the Bringing Business to Retail Podcast, Salena Knight breaks down the four key profit levers that drive retail and ecommerce growth: average order value, customer acquisition, conversion rate, and profit margin. Learn how to identify where revenue is leaking, which metrics matter most, and how small changes can create significant profit improvements without increasing your marketing spend.
Most retailers focus on what they want customers to do – leave a review, sign up to a newsletter, share a photo, or refer a friend. But what if the problem isn’t the ask itself? In this episode, Salena Knight explores a simple shift in customer communication that can dramatically improve engagement, conversions, and loyalty. Using real-world retail and ecommerce examples, she explains how reframing requests around the customer’s benefit rather than the business’s need can turn reluctant responses into enthusiastic participation.
How many offers have you abandoned after one attempt? In this short episode, Salena Knight explains why most retailers don’t have enough data to decide whether a promotion failed and shares a simple framework for evaluating campaigns before moving on to the next idea.
What happens when a retailer realises they’re spending too much time chasing the wrong customers?
In this coaching conversation, Cathy shares the challenges of running her online gifting business and trying to balance customer service, profitability, and corporate sales. Salena breaks down why not every customer is worth pursuing, why freebies and discounts can quietly destroy profit, and how better customer qualification can completely change the profitability of a retail or ecommerce business.
What would happen to your business if you were suddenly forced to step away? In this deeply personal episode, retail growth strategist Salena Knight shares the moment she faced a possible cancer diagnosis and the uncomfortable questions it raised about leadership, business dependency, burnout, and resilience. This episode explores how to build a business that can survive unexpected challenges, why so many retail and ecommerce store owners become the bottleneck, and what every entrepreneur needs to put in place before life forces them to slow down.
Are you measuring your retail or ecommerce business against the wrong benchmark?
In this episode, Salena Knight unpacks the invisible comparison game that happens at networking events, inside mastermind groups, and across social media feeds every single day. One store owner is celebrating their best quarter ever. Another is struggling with foot traffic. Someone else just landed a new supplier with bigger margins.
And before you know it, you’re mentally ranking your business against everyone else in the room.
The problem is that comparison rarely gives you useful data. It creates pressure, confusion, and reactive decision-making.
In this episode, you’ll learn how to stop benchmarking your business against other retailers and start focusing on the numbers, systems, and strategies that actually move your business forward.
The customers are already buying – so why bother promoting, upselling, or planning campaigns?
In this episode of the Bringing Business to Retail podcast, Salena Knight shares one of the most expensive assumptions she made in her retail business – believing that busy seasons would take care of themselves. From missed upsells to poor inventory planning and underwhelming average order values, she breaks down how passive selling during peak periods cost her tens of thousands in lost revenue.
You’ll learn why your busiest seasons are actually the most important time to market strategically, how to increase basket size without feeling pushy, and the simple changes that can turn holiday shoppers into long-term customers.
If you want more profitable promotions, stronger customer relationships, and higher revenue during peak sales periods, this episode is packed with practical strategies you can implement immediately.
