The Anti-influencer, influencer marketing strategy
Social Media Expert, Speaker, Influencer
Neal Schaffer is a recognized leader in helping businesses Maximize Your Social as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to Grammy Award-Winning musicians, Neal has helped leading brands reach their next level in social media marketing, and he is available to bring this wealth of knowledge and experience to both educate and entertain your audience at your next event, workshop, or training.
Getting your product in the hands of a big name influencer is the only way to get noticed on social media.
That’s what most business owners believe and so they spend time, money and energy working hard to get their products in the hands of the latest Instagram or TikToks lifestyle face.
But what if I told you, you probably already have the best kind of influencers available, in your network of customers, staff and followers? Influencers who not only know your product but have an affinity to your brand and are able to authentically and genuinely market your store or products to their networks.
I’m joined on Bringing Business To Retail this week by Neal Schaffer, digital marketer and author of the book “The Age Of Influence”. Together we discuss the power of micro and nano influencers and the tools you can roll out in your business to capture those people and use them to enhance your marketing.