The Only Promotion Strategy You’ll Ever Need
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The Only Promotion Strategy You’ll Ever Need

What can a rich man handing off a trash wrapper teach you about business?
More than you’d think.
In this episode, I share a game-changing moment that completely redefined how she thinks about selling premium products and services. From luxury hotels to $150 dog treats, this episode uncovers what wealthy customers really value—and how most businesses are missing the mark.
You’ll learn:
– Why selling to the middle market is a dangerous game
– What high-value customers expect (and are willing to pay for)
– How to reposition your business to attract premium buyers
– The mindset shift that could triple your revenue
Whether you’re in retail, ecommerce, or any service-based business—this episode will challenge your thinking and show you how to finally charge what you’re worth.
Sal

How to leverage FOMO without being sleazy
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How to leverage FOMO without being sleazy

When it comes to promotions, there’s one word that can either make you cringe… or cash in: FOMO.
In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate.
I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way.
We’re diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like:
How to create momentum even if your numbers are small

Why your first and last day emails matter more than anything else

How to leverage SMS and real-time tools to boost last-minute sales

Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!)

If you’ve ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email…

This episode is for you.

Let’s reframe FOMO — from pushy to powerful — together.
See you inside,
Sal

Ep 467 -Sales- Can the Moon Realy Boost Your Revenue- WordPress
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Can the Moon Really Boost Your Revenue? – Lucy Bloomfield

I went into this conversation with a very healthy dose of scepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in.
Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers.
There are other times – not so much. That’s when resistance is higher, spending slows, and conversions take more effort.
She’s been tracking sales data across multiple businesses, and the results? Eye-opening.

Ep 452 Money – What Products You Should Buy And When – Carla Penn Kahn-wordpresscover
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What Products You Should Buy And When – Carla Penn Kahn

If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons.
Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in!

Ep 451 Marketing Your Black Friday Social Media Strategy – Michelle Gifford-wordpresscover
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Your Black Friday Social Media Strategy – Michelle Gifford

Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who’s cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience.

Ep 450 Marketing The Dont Pay Until You Get Sales Channel You’re Overlooking – Zane McIntyre-wordpresscover
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The ‘Don’t Pay Until You Get Sales’ Channel You’re Overlooking – Zane McIntyre

Whether you’re new to affiliate marketing or looking to up your game, this episode is packed with actionable tips and insider insights to help you build a long-term revenue stream, foster genuine connections, and turn your affiliate marketing into a powerhouse strategy. Don’t miss this deep dive into one of the most overlooked and rewarding marketing channels!