The Stupidest Thing I Ever Bought For My Store
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The Stupidest Thing I Ever Bought For My Store

What can a forgotten box of unsold products teach you about running a profitable retail business?

When retail strategist Salena Knight discovered a box of sew-on barrettes she’d bought for her first store nearly 20 years earlier, it became a powerful reminder that poor inventory decisions can impact your business long after the money has been spent. In this episode, she explains why successful retailers don’t buy based on instinct or what’s sitting in the bank account. They buy with a clear strategy. If you’re preparing for your busiest sales season, this episode will help you make smarter stock decisions and maximise your profits.

She Lost Everything. Then Built a $50 Million Dollar Business.
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She Lost Everything. Then Built a $50 Million Dollar Business.

What happens when you lose everything you’ve built? For Jennifer Johnson, it became the turning point that led to creating a $50 million resale business. In this episode, Salena Knight sits down with the founder of True Fashionistas to talk about rebuilding after failure, leading with confidence, and why resilience is the greatest asset any entrepreneur can develop. Jennifer shares the mindset shifts, business lessons, and practical strategies that helped her create one of the largest lifestyle resale stores in Florida.

The Real Reason You're Still Doing Everything
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The Real Reason You’re Still Doing Everything Yourself

If you’ve ever caught yourself saying, “It’s faster if I do it myself,” this episode is for you. Salena explores why so many retail and ecommerce business owners become trapped by systems that only work because they built them. Learn how to turn founder instinct into documented processes that your team can follow, freeing up your time to focus on growing the business instead of running every task yourself.

How to Find the Money That You're Leaving On the Table
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How to Find the Money That You’re Leaving On the Table

Most retailers assume the answer to slowing sales is more traffic, more customers, and more marketing. But what if the money you’re looking for is already inside your business?

In this episode of the Bringing Business to Retail Podcast, Salena Knight breaks down the four key profit levers that drive retail and ecommerce growth: average order value, customer acquisition, conversion rate, and profit margin. Learn how to identify where revenue is leaking, which metrics matter most, and how small changes can create significant profit improvements without increasing your marketing spend.

How to Get Customers to Say Yes
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How to Get Customers to Say Yes

Most retailers focus on what they want customers to do – leave a review, sign up to a newsletter, share a photo, or refer a friend. But what if the problem isn’t the ask itself? In this episode, Salena Knight explores a simple shift in customer communication that can dramatically improve engagement, conversions, and loyalty. Using real-world retail and ecommerce examples, she explains how reframing requests around the customer’s benefit rather than the business’s need can turn reluctant responses into enthusiastic participation.

Do You Feel Guilty When Customers Spend Big?
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Do You Feel Guilty When Customers Spend Big?

Have you ever felt uncomfortable when a customer spends more than you expected?

Maybe you’ve thrown in free products, offered an unasked-for discount, or worried they’d regret their purchase once they saw the total.

In this short episode, Salena Knight shares the story of her first $1,000 sale and explores why so many retailers feel guilty when customers spend big. You’ll learn how your own beliefs about money may be influencing your pricing decisions and why discounting can sometimes do more harm than good.

If you’ve ever struggled to charge full price with confidence, this episode is for you.

Could Your Business Survive a Cancer Diagnosis?
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Could Your Business Survive a Cancer Diagnosis?

What would happen to your business if you were suddenly forced to step away? In this deeply personal episode, retail growth strategist Salena Knight shares the moment she faced a possible cancer diagnosis and the uncomfortable questions it raised about leadership, business dependency, burnout, and resilience. This episode explores how to build a business that can survive unexpected challenges, why so many retail and ecommerce store owners become the bottleneck, and what every entrepreneur needs to put in place before life forces them to slow down.