In this episode of Bringing Business To Retail I’m sharing FIVE easy steps to developing a Christmas marketing strategy that will help you stand out from the crowd.
This episode I’m joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.
If you’re not seeing the sales you want, and you’re are doing a lot of what I just described then I can’t wait to share this episode of Bringing Business To Retail with you; Why Posting On Social Media Isn’t Going To Make You More Money.
In this episode I’m sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn’t go perfectly.
Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it’s associated aps to connect, converse and sell to their customers, this new technology will be a game changer.
With the price of facebook ads going up, you want to ensure that you’re getting the most bang for your buck.
By using inbuilt facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.
In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.
In this weeks episode we’re exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.
It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying “this is what we’re doing about Covid-19”?
In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they’re ready.
On this weeks episode I’m sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.