get products into store rec

How To Get Your Products Into Stores

So you want to get your amazing product into retail stores…?
In this episode I’m sharing retailers top must have’s when it comes to getting your products into the range and onto the shelves of your dream stores, whether you’re a Product Creator, Wholesalers or Distributors.
If you’re a retailer looking to expand your range or bring in new products, you’ll also gain great insight into what you should be looking for when you sign up a new brand.

How To Find (and sell) Products Your Customers Can’t Resist square

How To Find (and sell) Products Your Customers Can’t Resist

Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months?

In this episode I can’t wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and how to use strategies like price anchoring successfully.

premium brands square

How Premium Brands Can Participate in Black Friday/Cyber Monday Without Ruining Their Brand – Salena Knight

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store – you’d be well placed to considering enticing customers to your store.

When it comes to premium brands, most retailers don’t want to be seen to be cheapening their brand by giving discounts – and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.

cashing in on black friday square

Cashing in on Black Friday/Cyber Monday

Make 2019 the year you don’t leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year.

Plus give you access to my free Black Friday / Cyber Monday download.

panel square

How suppliers & retailers can build mutually profitable relationships

The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including;

– The biggest obstacles in retailer / supplier relationships
– How to extend your partnership beyond the transactional
– Store design
– Customer attraction and engagement
– Working together to weather an economic downturn

The Dark Secret Haunting Retail & Ecommerce Store Owners square

The Dark Secret Haunting Retail & Ecommerce Store Owners – Salena Knight

Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience.

As humans we’re hard wired to connect with other people – even if we actually really like our own company. But sometimes that’s easier said than done.

Today I’m throwing some light on one of the dark secrets haunting retailers and getting serious about how you can find business and personal connections that will help you thrive and prosper as an independent retailer.

Kurt square

How To Optimise Your Ecommerce Site For More Sales – Kurt Elster

Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites. He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat to me about why “beautiful” design doesn’t always mean profitable design, three strategies you can use in your own business to improve conversion rates and what features will help your e-commerce site stand out from your competition.