Salena Knight
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The Stupidest Thing I Ever Bought For My Store
July 29, 2026  |  By Salena Knight  |  In Latest, Podcast, sales

The Stupidest Thing I Ever Bought For My Store

What can a forgotten box of unsold products teach you about running a profitable retail business?

When retail strategist Salena Knight discovered a box of sew-on barrettes she’d bought for her first store nearly 20 years earlier, it became a powerful reminder that poor inventory decisions can impact your business long after the money has been spent. In this episode, she explains why successful retailers don’t buy based on instinct or what’s sitting in the bank account. They buy with a clear strategy. If you’re preparing for your busiest sales season, this episode will help you make smarter stock decisions and maximise your profits.

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How to Build Profitable Promotions
March 4, 2026  |  By Salena Knight  |  In marketing, sales

How to Build Profitable Promotions

If your promotions are not converting, the discount is probably not the issue. In this episode, I explain why starting with the offer is the mistake most retailers make and how to build outcome-driven campaigns that increase revenue and protect profit.

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How to Buy Inventory That Drives Sales and Protects Profit
February 18, 2026  |  By Salena Knight  |  In marketing, Podcast, sales

How to Buy Inventory That Drives Sales and Protects Profit

If you have ever bought stock because you loved it, felt safe, or trusted the sales rep, this episode is for you. Here is how thinking like an Airbnb investor will transform the way you buy inventory.

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Stop Guessing What Will Sell: Do This Instead
February 11, 2026  |  By Salena Knight  |  In marketing, Podcast, sales

Stop Guessing What Will Sell: Do This Instead

If inventory keeps piling up but profit feels harder to find, your buying process may be backwards. In this episode, we break down why selling first changes cash flow, confidence, and control.

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Busy Isn’t Your Problem - This Is
January 22, 2026  |  By Salena  |  In Impact, Podcast

Busy Isn’t Your Problem – This Is

Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they’re bad at business, but because they’re spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, […]

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Podcast cover template
January 14, 2026  |  By Salena  |  In customers, Latest, marketing, Podcast, sales

Mastering TikTok Marketing – Ian Page

Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES TikTok Shop can look like easy money from the outside, but it is not passive. It is a machine that needs constant feeding. In this episode, Salena Knight sits down with Ian Page from Bullseye Sellers to break down why most retailers fail on TikTok, what actually scales, […]

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Re-Run of Do This To Get More Sales
December 19, 2025  |  By Salena  |  In Latest, Podcast, sales

Re-Run of “Do This To Get More Sales”

Facebook-f Instagram Linkedin LISTEN NOW As the holidays hit full swing and the retail rush takes over, it’s easy to slip into survival mode. But if you want to get more sales and customers in 2026, this is the perfect moment to pause, just for a few minutes, and look at what could genuinely shift […]

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The Smart Way to Do Post-Christmas Sales
December 12, 2025  |  By Salena  |  In Latest, money, Podcast, sales

The Smart Way to Do Post-Christmas Sales

Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and […]

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Podcast cover template – 1
December 5, 2025  |  By Salena Knight  |  In money, Podcast, sales

The Returns Strategy Every Retailer Needs

Most retailers see returns as a headache, but in reality, returns are one of the most valuable insights into your customers’ buying patterns. In this episode, Sal shares how to minimize unnecessary returns, handle the right ones with ease, and turn every return into an opportunity for more sales. If you want to make your returns process smoother and more profitable, this one’s for you.

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3 quick wins
November 28, 2025  |  By Salena Knight  |  In marketing, Podcast, sales

3 Quick Wins for Your Busiest Season

In today’s episode, we dive into the real human psychology behind why people buy — and how you can use it ethically to grow your business. From Phil’s behavioral science experiments to Natalie’s journey turning digital patterns into a full-time career, to Sarah’s brilliant subscription strategy that transformed her revenue, you’ll walk away with practical, proven tactics you can apply immediately. This is an episode packed with insights, inspiration, and the mindset shifts every retailer needs.

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