Getting more traffic isn’t always the answer to more sales. In this episode, Krisztian Kiraly from OptiMonk explains why retailers should focus on converting the traffic they already have. We dive into product pages, personalisation, customer trust, AI and practical ways to turn more website visitors into customers without simply increasing your ad spend.
What if your next profit increase wasn’t about finding more customers, but about understanding the products you already sell? Former Amazon sales leader Leon Bart-Williams joins Salena Knight to share how better product data helps retailers uncover hidden revenue, improve merchandising decisions and grow profit without simply adding more stock.
What can a forgotten box of unsold products teach you about running a profitable retail business?
When retail strategist Salena Knight discovered a box of sew-on barrettes she’d bought for her first store nearly 20 years earlier, it became a powerful reminder that poor inventory decisions can impact your business long after the money has been spent. In this episode, she explains why successful retailers don’t buy based on instinct or what’s sitting in the bank account. They buy with a clear strategy. If you’re preparing for your busiest sales season, this episode will help you make smarter stock decisions and maximise your profits.
If your promotions are not converting, the discount is probably not the issue. In this episode, I explain why starting with the offer is the mistake most retailers make and how to build outcome-driven campaigns that increase revenue and protect profit.
If you have ever bought stock because you loved it, felt safe, or trusted the sales rep, this episode is for you. Here is how thinking like an Airbnb investor will transform the way you buy inventory.
If inventory keeps piling up but profit feels harder to find, your buying process may be backwards. In this episode, we break down why selling first changes cash flow, confidence, and control.
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they’re bad at business, but because they’re spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, […]
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES TikTok Shop can look like easy money from the outside, but it is not passive. It is a machine that needs constant feeding. In this episode, Salena Knight sits down with Ian Page from Bullseye Sellers to break down why most retailers fail on TikTok, what actually scales, […]
Facebook-f Instagram Linkedin LISTEN NOW As the holidays hit full swing and the retail rush takes over, it’s easy to slip into survival mode. But if you want to get more sales and customers in 2026, this is the perfect moment to pause, just for a few minutes, and look at what could genuinely shift […]
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and […]
