She Lost Everything. Then Built a $50 Million Dollar Business.
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She Lost Everything. Then Built a $50 Million Dollar Business.

What happens when you lose everything you’ve built? For Jennifer Johnson, it became the turning point that led to creating a $50 million resale business. In this episode, Salena Knight sits down with the founder of True Fashionistas to talk about rebuilding after failure, leading with confidence, and why resilience is the greatest asset any entrepreneur can develop. Jennifer shares the mindset shifts, business lessons, and practical strategies that helped her create one of the largest lifestyle resale stores in Florida.

The Real Reason You're Still Doing Everything
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The Real Reason You’re Still Doing Everything Yourself

If you’ve ever caught yourself saying, “It’s faster if I do it myself,” this episode is for you. Salena explores why so many retail and ecommerce business owners become trapped by systems that only work because they built them. Learn how to turn founder instinct into documented processes that your team can follow, freeing up your time to focus on growing the business instead of running every task yourself.

How to Find the Money That You're Leaving On the Table
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How to Find the Money That You’re Leaving On the Table

Most retailers assume the answer to slowing sales is more traffic, more customers, and more marketing. But what if the money you’re looking for is already inside your business?

In this episode of the Bringing Business to Retail Podcast, Salena Knight breaks down the four key profit levers that drive retail and ecommerce growth: average order value, customer acquisition, conversion rate, and profit margin. Learn how to identify where revenue is leaking, which metrics matter most, and how small changes can create significant profit improvements without increasing your marketing spend.

How to Get Customers to Say Yes
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How to Get Customers to Say Yes

Most retailers focus on what they want customers to do – leave a review, sign up to a newsletter, share a photo, or refer a friend. But what if the problem isn’t the ask itself? In this episode, Salena Knight explores a simple shift in customer communication that can dramatically improve engagement, conversions, and loyalty. Using real-world retail and ecommerce examples, she explains how reframing requests around the customer’s benefit rather than the business’s need can turn reluctant responses into enthusiastic participation.

Do You Feel Guilty When Customers Spend Big?
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Do You Feel Guilty When Customers Spend Big?

Have you ever felt uncomfortable when a customer spends more than you expected?

Maybe you’ve thrown in free products, offered an unasked-for discount, or worried they’d regret their purchase once they saw the total.

In this short episode, Salena Knight shares the story of her first $1,000 sale and explores why so many retailers feel guilty when customers spend big. You’ll learn how your own beliefs about money may be influencing your pricing decisions and why discounting can sometimes do more harm than good.

If you’ve ever struggled to charge full price with confidence, this episode is for you.

How Your Generosity Can Attract The Wrong Customers
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How Your Generosity Can Attract The Wrong Customers

What happens when a retailer realises they’re spending too much time chasing the wrong customers?

In this coaching conversation, Cathy shares the challenges of running her online gifting business and trying to balance customer service, profitability, and corporate sales. Salena breaks down why not every customer is worth pursuing, why freebies and discounts can quietly destroy profit, and how better customer qualification can completely change the profitability of a retail or ecommerce business.

Your Competitors Are Keeping You Stuck
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Your Competitors Are Keeping You Stuck

Are you measuring your retail or ecommerce business against the wrong benchmark?

In this episode, Salena Knight unpacks the invisible comparison game that happens at networking events, inside mastermind groups, and across social media feeds every single day. One store owner is celebrating their best quarter ever. Another is struggling with foot traffic. Someone else just landed a new supplier with bigger margins.

And before you know it, you’re mentally ranking your business against everyone else in the room.

The problem is that comparison rarely gives you useful data. It creates pressure, confusion, and reactive decision-making.

In this episode, you’ll learn how to stop benchmarking your business against other retailers and start focusing on the numbers, systems, and strategies that actually move your business forward.