Do You Feel Guilty When Customers Spend Big?
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Do You Feel Guilty When Customers Spend Big?

Have you ever felt uncomfortable when a customer spends more than you expected?

Maybe you’ve thrown in free products, offered an unasked-for discount, or worried they’d regret their purchase once they saw the total.

In this short episode, Salena Knight shares the story of her first $1,000 sale and explores why so many retailers feel guilty when customers spend big. You’ll learn how your own beliefs about money may be influencing your pricing decisions and why discounting can sometimes do more harm than good.

If you’ve ever struggled to charge full price with confidence, this episode is for you.

How Your Generosity Can Attract The Wrong Customers
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How Your Generosity Can Attract The Wrong Customers

What happens when a retailer realises they’re spending too much time chasing the wrong customers?

In this coaching conversation, Cathy shares the challenges of running her online gifting business and trying to balance customer service, profitability, and corporate sales. Salena breaks down why not every customer is worth pursuing, why freebies and discounts can quietly destroy profit, and how better customer qualification can completely change the profitability of a retail or ecommerce business.

Your Competitors Are Keeping You Stuck
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Your Competitors Are Keeping You Stuck

Are you measuring your retail or ecommerce business against the wrong benchmark?

In this episode, Salena Knight unpacks the invisible comparison game that happens at networking events, inside mastermind groups, and across social media feeds every single day. One store owner is celebrating their best quarter ever. Another is struggling with foot traffic. Someone else just landed a new supplier with bigger margins.

And before you know it, you’re mentally ranking your business against everyone else in the room.

The problem is that comparison rarely gives you useful data. It creates pressure, confusion, and reactive decision-making.

In this episode, you’ll learn how to stop benchmarking your business against other retailers and start focusing on the numbers, systems, and strategies that actually move your business forward.

Stop Training Customers to Forget You
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Stop Training Customers to Forget You

Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Emma thought she was “doing marketing.” She posted. She emailed. She showed up when she could.And then everything went quiet.When she finally ran a promotion, nobody responded.In this episode, Salena Knight breaks down why inconsistent marketing doesn’t just slow growth – it actively works against you. You’ll learn […]

Busy Isn’t Your Problem - This Is
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Busy Isn’t Your Problem – This Is

Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they’re bad at business, but because they’re spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, […]