Q4 doesn’t give you more hours in the day, but your marketing still needs to happen. In this episode, Salena Knight shares three simple ways to keep your marketing moving when you’re flat out, including how to prioritize revenue-generating tasks and turn one piece of content into multiple marketing assets.
Building your customer database before Black Friday is important. But what if the real goal isn’t simply having more people on your list? In this episode, Salena Knight explains why turning more of those subscribers into customers before Black Friday can put your business in a much stronger position for the peak sales period.
The products you regret buying may teach you more than the products that sold. In this episode, Salena Knight explains how old stock, clearance products, and slow-moving inventory can reveal what went wrong with your buying decisions – and how to use those lessons to make better buying decisions next season
Your best product picks aren’t always your best buying decisions. In this episode, Salena explains why retailers need to treat inventory as an investment, with every product earning its place through sales, profit and how quickly it turns cash back into the business.
Getting more traffic isn’t always the answer to more sales. In this episode, Krisztian Kiraly from OptiMonk explains why retailers should focus on converting the traffic they already have. We dive into product pages, personalisation, customer trust, AI and practical ways to turn more website visitors into customers without simply increasing your ad spend.
Jill, CEO of The Stitchery Studio, shares how she built a community-driven retail business and grew sales by 30% and profit by 40%.
What if your next profit increase wasn’t about finding more customers, but about understanding the products you already sell? Former Amazon sales leader Leon Bart-Williams joins Salena Knight to share how better product data helps retailers uncover hidden revenue, improve merchandising decisions and grow profit without simply adding more stock.
What can a forgotten box of unsold products teach you about running a profitable retail business?
When retail strategist Salena Knight discovered a box of sew-on barrettes she’d bought for her first store nearly 20 years earlier, it became a powerful reminder that poor inventory decisions can impact your business long after the money has been spent. In this episode, she explains why successful retailers don’t buy based on instinct or what’s sitting in the bank account. They buy with a clear strategy. If you’re preparing for your busiest sales season, this episode will help you make smarter stock decisions and maximise your profits.
What happens when you lose everything you’ve built? For Jennifer Johnson, it became the turning point that led to creating a $50 million resale business. In this episode, Salena Knight sits down with the founder of True Fashionistas to talk about rebuilding after failure, leading with confidence, and why resilience is the greatest asset any entrepreneur can develop. Jennifer shares the mindset shifts, business lessons, and practical strategies that helped her create one of the largest lifestyle resale stores in Florida.
A simple change to shipping costs sent orders soaring, but did it actually make the business more profitable? In this episode, Salena Knight shares a real coaching story that reveals why more sales don’t always mean more profit, and the one metric every retailer should track before celebrating a spike in orders.
