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stephanie square
September 3, 2020  |  By Salena  |  In customers, marketing, sales

How Stephanie Built A Retail Empire In 18 Months – Stephanie Mitchell

Stephanie shares how she took her store from struggling to highly profitable (even with a natural disaster, her husbands open heart surgery AND a pandemic to slow her down).

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Asking What Your Customers Want Is Outdated Advice square
August 14, 2020  |  By Salena  |  In customers

Asking What Your Customers Want Is Outdated Advice

In this episode of Bringing Business To Retail I’m sharing how you can curate a range, that doesn’t involve reaching out to your customers for their advice but has people lining up to buy.

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February 9, 2020  |  By Salena  |  In customers

How To Build Your Customer Database Without Eating Into Your Profits

Facebook-f Instagram Linkedin How To Build Your Customer Database Without Eating Into Your Profits SALENA KNIGHT WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Salena Knight Bio My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.Business doesn’t have to be all about stress and hard work […]

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4 Ways To Find Out What Your Customers Are Thinking square
January 24, 2020  |  By Salena  |  In customers

4 Ways To Find Out What Your Customers Are Thinking

Understanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business.

In this episode I’m sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for.

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Tracy Harris square
December 19, 2019  |  By Salena  |  In sales

Customers & Cashflow – Summer Series With Tracy Harris

DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF “our most unhappy customers are your greatest source of learning.” LISTEN NOW WHAT IS THE EPISODE ABOUT Join me today in this Summer Series as I get interviewed by Tracy Harris from Mums With Hustle and we talk all about customers and cashflow, including How […]

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rob square
October 11, 2019  |  By Salena  |  In customers

Avoiding Customer Fallout In The Holiday Rush – Rob Hango-Zada

In this episode I’m joined by Rob Hango-Zada, co-founder and co-CEO of Australian order fulfilment company Shippit. Providing shipping and order fulfilment services for some of Australia’s biggest retail names including; Sephora, Kathmandu, CottonOn and Temple & Webster, Shipit has build a brand where innovation and customer experience are at their core.

Join me to get the inside story on how Shipit succeeded where so many have failed. Discover if the journey from start up to superstar was all smooth sailing and share an honest story about risk, friendship, sacrifice, self-awareness and the lessons Rob learned along the way.

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What Retail Success in 2020 Looks Like
August 8, 2019  |  By Salena  |  In marketing

What Retail Success In 2020 Looks Like

In this episode I’m sharing my top predictions moving towards 2020, based on the take-home messages being shared at the recent Online Retailer.

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store performance
July 12, 2019  |  By Salena  |  In customers, sales

Are You Geo-Blaming Your Stores Performance?

In this episode I’ll walk you through the fundamentals of running a successful business in a country town or regional centre.

We’ll chat all things financial planning, why the whole town isn’t your ideal customer, why embracing change isn’t optional, how to get out of towners into your store (even if you’re not a tourist destination) and how to grow through collaboration.

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5 ways to get customers without spending a cent sqr
June 28, 2019  |  By Salena  |  In customers

5 Ways To Get Customers Without Spending A Cent – Salena Knight

In this episode I’m going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old “give me your stuff and see ya’ later” customers. We’re talking the kind of customers that stick around for the long haul, love your brand and sing your praises from the roof tops!

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Jeffrey square new
December 6, 2018  |  By Salena  |  In customers

Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible – Jeffrey Shaw

The title “Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible” is an interesting topic from the last month in the year.

Every day with your customers you can learn new facts about them, and you should put that as your priority.

In this week’s episode, you will learn many tips and tricks in relation retailer – customer.

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