Asking What Your Customers Want Is Outdated Advice

SALENA KNIGHT

WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS?

Salena Knight, The Retail Strategist

Biography

My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.
Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey.

Unfortunately, it took me too many years of working more hours than I should and getting to the point of burn out, before I figured this out.

Even though I had a business degree, there was nowhere I could go to find out how to open or run a retail business.

There was no community of retailers who would openly share their knowledge or experience.

ASKING WHAT YOUR CUSTOMERS WANT IS OUTDATED ADVICE​

Most retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that’s where they turn for advice.
 
Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn’t usually translate into sales. And all that idle stock is costing you BIG money.

In this episode of Bringing Business To Retail I’m sharing how you can curate a range, that doesn’t involve reaching out to your customers for their advice but has people lining up to buy.

After the show, join the conversation or simply stay in touch at Facebook and Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

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WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS?