Salena Knight
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October 10, 2025  |  By Taranjeet  |  In marketing, sales

Sell Smarter Using Buyer Psychology with Phill Agnew

Ever wondered why customers buy — and what makes them click “add to cart”?

In this episode, behavioral science expert and host of The Nudge Podcast, Phill Agnew, joins Sal to break down the hidden psychology behind every purchase.

Discover how scarcity, social proof, and emotional triggers can double your sales — and why understanding your customer’s brain matters more than any marketing hack.

Learn how:
– “12 per customer” can increase sales by 100%
– “National Days” can turn into real marketing momentum
– Emotions, not logic, drive buying decisions

It’s time to stop guessing — and start selling smarter.

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October 3, 2025  |  By Salena Knight  |  In Impact

Build Recurring Revenue That Lasts with Sarah Williams

What if your rent, utilities, and overhead were paid every single month — before you even opened your doors?
In this episode of Bringing Business to Retail, Sarah Williams shares how she went from running a small gift shop to building a subscription box business with thousands of subscribers, 67% profit margins, and guaranteed monthly revenue.
Discover how she:
– Turned 44 subscribers into a thriving, predictable revenue stream
– Curates boxes that keep customers coming back for 17+ months
– Uses data to price and plan her offers for maximum profit
– Turned subscription customers into her BEST in-store shoppers
If you’ve ever dreamed of reliable revenue, this episode will show you how to make it happen — starting small and scaling smart.
🔗 Listen now to learn how to create your own subscription box and stop “singing for your supper.”

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September 26, 2025  |  By Salena Knight  |  In sales

The “Customers Are Already Buying” Trap

Busy doesn’t equal profitable—especially in Q4. In this episode, I share the costly assumption that “customers are already buying, so I don’t need promotions,” and how it kept my December AOV barely above July’s. You’ll learn simple, strategic moves to turn the holiday rush into real profit: curate gift bundles with a premium tier, merchandise complements so add-ons are obvious, use real urgency (limited runs, shipping cut-offs), and capture emails with a Holiday Gift Guide to grow lifetime value. Hear the math behind $35 → $128 and $65 → $143 baskets—and steal the plan to stop coasting and start compounding results this season.

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What Makes a Product Sell Out
September 12, 2025  |  By Salena Knight  |  In sales

What Makes a Product Sell Out

Learn the insider secrets of retail buying with Erica Kiang, founder of Babel Fair Showroom and former merchandiser for Ann Taylor. From sell-through strategies to leveraging exclusivity, Erica shares how independent retailers can curate winning assortments and how product brands can land shelf space in top-tier stores.

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August 28, 2025  |  By Salena Knight  |  In marketing

Why Customers Want to Give You Money (If You Let Them)

In this episode of the Bringing Business to Retail podcast, I’m sharing a conversation straight from inside the Scale Your Store Accelerator—one I have every single year with retailers who feel stuck when it comes to Black Friday and holiday sales.
If you’ve ever felt like discounting goes against your brand values, or you’re unsure how to stand out without slashing prices, this episode is for you.
I unpack the real psychology behind holiday spending, explain why your customers expect you to show up with an offer (even if it’s not a discount), and share practical ways to turn Q4 into your most profitable season—without the chaos or guesswork.
You’ll hear real stories, proven data, and the mindset shift that can take your holiday strategy from reactive to revenue-generating.

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August 15, 2025  |  By Salena  |  In sales

“We Need More Sales” – Breaking Down What To Do Next

In this special behind-the-scenes episode of Bringing Business to Retail, Sal takes you on a Walk Club session – her favourite way to tackle business challenges while getting fresh air and fresh ideas. Walking alongside a store owner who feels like their sales have stalled, Sal digs into their numbers, challenges assumptions, and works to pinpoint whether the issue is low traffic, poor conversions, or simply not enough volume.
What unfolds is an honest, unscripted conversation that blends practical marketing advice with big-picture strategy. From understanding the real meaning behind email open and click-through rates, to making the most of engaged audiences, to leveraging high-ticket products and VIP customers for bigger profits, this is a real-time masterclass in problem-solving.
If you’ve ever wished you could listen in on the candid, roll-up-your-sleeves discussions that spark breakthroughs, this episode delivers. It’s a reminder that sometimes the smartest solutions appear when you step away from your desk – and take a walk.

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salena
July 25, 2025  |  By Salena Knight  |  In sales

Why Shoppers Are Visiting Your Website And Not Buying

Most shoppers aren’t sitting at desks—they’re on phones, ready to buy in seconds.

In this episode, I reveal how to capture high-intent mobile customers by removing friction, optimizing your checkout, and making your store thumb-friendly. If your mobile site takes more than 60 seconds or 5 taps to convert, you’re losing sales. Let’s fix that.

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Alisha Athreya wordpress
July 18, 2025  |  By Salena Knight  |  In sales

Alisha Built Two Viral Brands From Scratch—Here’s How

From sewing prototypes on her mom’s broken machine to landing in Nordstrom and Woolworths—Alisha Athreya shares how she built two product brands from scratch without funding, PR, or connections.

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April 11, 2025  |  By Salena  |  In Latest, sales

How to Get More People to Buy (Without Just Getting More People)

Unlock the untapped potential of your sales funnel and turn traffic into unstoppable revenue—without spending more on ads.

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Ep 467 -Sales- Can the Moon Realy Boost Your Revenue- WordPress
March 13, 2025  |  By Salena Knight  |  In marketing, sales

Can the Moon Really Boost Your Revenue? – Lucy Bloomfield

I went into this conversation with a very healthy dose of scepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in.
Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers.
There are other times – not so much. That’s when resistance is higher, spending slows, and conversions take more effort.
She’s been tracking sales data across multiple businesses, and the results? Eye-opening.

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