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Why Customers Want to Give You Money (If You Let Them)

In this episode of the Bringing Business to Retail podcast, I’m sharing a conversation straight from inside the Scale Your Store Accelerator—one I have every single year with retailers who feel stuck when it comes to Black Friday and holiday sales.
If you’ve ever felt like discounting goes against your brand values, or you’re unsure how to stand out without slashing prices, this episode is for you.
I unpack the real psychology behind holiday spending, explain why your customers expect you to show up with an offer (even if it’s not a discount), and share practical ways to turn Q4 into your most profitable season—without the chaos or guesswork.
You’ll hear real stories, proven data, and the mindset shift that can take your holiday strategy from reactive to revenue-generating.

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“We Need More Sales” – Breaking Down What To Do Next

In this special behind-the-scenes episode of Bringing Business to Retail, Sal takes you on a Walk Club session – her favourite way to tackle business challenges while getting fresh air and fresh ideas. Walking alongside a store owner who feels like their sales have stalled, Sal digs into their numbers, challenges assumptions, and works to pinpoint whether the issue is low traffic, poor conversions, or simply not enough volume.
What unfolds is an honest, unscripted conversation that blends practical marketing advice with big-picture strategy. From understanding the real meaning behind email open and click-through rates, to making the most of engaged audiences, to leveraging high-ticket products and VIP customers for bigger profits, this is a real-time masterclass in problem-solving.
If you’ve ever wished you could listen in on the candid, roll-up-your-sleeves discussions that spark breakthroughs, this episode delivers. It’s a reminder that sometimes the smartest solutions appear when you step away from your desk – and take a walk.

Ep 467 -Sales- Can the Moon Realy Boost Your Revenue- WordPress
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Can the Moon Really Boost Your Revenue? – Lucy Bloomfield

I went into this conversation with a very healthy dose of scepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in.
Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers.
There are other times – not so much. That’s when resistance is higher, spending slows, and conversions take more effort.
She’s been tracking sales data across multiple businesses, and the results? Eye-opening.

Ep 452 Money – What Products You Should Buy And When – Carla Penn Kahn-wordpresscover
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What Products You Should Buy And When – Carla Penn Kahn

If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons.
Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in!