In today’s episode, we dive into the real human psychology behind why people buy — and how you can use it ethically to grow your business. From Phil’s behavioral science experiments to Natalie’s journey turning digital patterns into a full-time career, to Sarah’s brilliant subscription strategy that transformed her revenue, you’ll walk away with practical, proven tactics you can apply immediately. This is an episode packed with insights, inspiration, and the mindset shifts every retailer needs.
Discover how Steven Preuss, CEO and co-founder of PayMore, turned a single secondhand electronics shop into over 100 franchise stores across the US, UK, and Canada — while fulfilling 80% of sales through e-commerce. In this episode, Salena Knight dives into how PayMore is redefining retail, blending sustainability, technology, and franchising to build the future of secondhand electronics. Learn how this fast-growing brand removes the stigma from “used” and transforms e-waste into opportunity.
Sales don’t have to feel sleazy. In this episode, Salena sits down with She Sells Differently host and sales coach Andee Hart to explore how to sell with confidence, connection, and integrity. From follow-up strategies to creating authentic customer relationships, this conversation is packed with insights to help you grow your business — without the cringe.
Black Friday doesn’t have to mean giving away your profits. In this episode, Salena Knight reveals how to create a winning Black Friday strategy without slashing your prices — from segmenting your customers and reverse-engineering your goals to using smarter value-driven promotions like bundles, loyalty rewards, and gifts with purchase. Learn how to protect your margins, attract the right customers, and end the year strong.
Your bottom 25% of inventory could be costing you $40,000+ in rent, opportunity cost, and tied-up cash. One retailer had $400K sitting in dead stock for over two years. Learn how to do a 15-minute audit that shows you exactly what your slow movers are costing you—and how to fix it fast
Ever wondered why customers buy — and what makes them click “add to cart”?
In this episode, behavioral science expert and host of The Nudge Podcast, Phill Agnew, joins Sal to break down the hidden psychology behind every purchase.
Discover how scarcity, social proof, and emotional triggers can double your sales — and why understanding your customer’s brain matters more than any marketing hack.
Learn how:
– “12 per customer” can increase sales by 100%
– “National Days” can turn into real marketing momentum
– Emotions, not logic, drive buying decisions
It’s time to stop guessing — and start selling smarter.
What if your rent, utilities, and overhead were paid every single month — before you even opened your doors?
In this episode of Bringing Business to Retail, Sarah Williams shares how she went from running a small gift shop to building a subscription box business with thousands of subscribers, 67% profit margins, and guaranteed monthly revenue.
Discover how she:
– Turned 44 subscribers into a thriving, predictable revenue stream
– Curates boxes that keep customers coming back for 17+ months
– Uses data to price and plan her offers for maximum profit
– Turned subscription customers into her BEST in-store shoppers
If you’ve ever dreamed of reliable revenue, this episode will show you how to make it happen — starting small and scaling smart.
🔗 Listen now to learn how to create your own subscription box and stop “singing for your supper.”
Busy doesn’t equal profitable—especially in Q4. In this episode, I share the costly assumption that “customers are already buying, so I don’t need promotions,” and how it kept my December AOV barely above July’s. You’ll learn simple, strategic moves to turn the holiday rush into real profit: curate gift bundles with a premium tier, merchandise complements so add-ons are obvious, use real urgency (limited runs, shipping cut-offs), and capture emails with a Holiday Gift Guide to grow lifetime value. Hear the math behind $35 → $128 and $65 → $143 baskets—and steal the plan to stop coasting and start compounding results this season.
Learn the insider secrets of retail buying with Erica Kiang, founder of Babel Fair Showroom and former merchandiser for Ann Taylor. From sell-through strategies to leveraging exclusivity, Erica shares how independent retailers can curate winning assortments and how product brands can land shelf space in top-tier stores.
In this episode of the Bringing Business to Retail podcast, I’m sharing a conversation straight from inside the Scale Your Store Accelerator—one I have every single year with retailers who feel stuck when it comes to Black Friday and holiday sales.
If you’ve ever felt like discounting goes against your brand values, or you’re unsure how to stand out without slashing prices, this episode is for you.
I unpack the real psychology behind holiday spending, explain why your customers expect you to show up with an offer (even if it’s not a discount), and share practical ways to turn Q4 into your most profitable season—without the chaos or guesswork.
You’ll hear real stories, proven data, and the mindset shift that can take your holiday strategy from reactive to revenue-generating.
