Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers.
In this episode I’m busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send.
How much thought do you give the entire journey your customer passes through – from attraction and acquisition, through to purchase and retention?
In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they’re looking for.
Louise generously shares;
– The importance of having a well planned digital strategy
– Where to focus your energy
– Knowing what stops your customers from buying
– Why empowered staff are your strongest retention tool
– How to develop, manage & nurture online communities
In this episode I’m sharing my top predictions moving towards 2020, based on the take-home messages being shared at the recent Online Retailer.
Having issues with your Facebook Business page? You’re not alone. The past couple of weeks I’ve fielded several calls from clients asking me to help them with everything from not being able to post any content or make comments on their business page, through to not being able to access their page at all.
This week I had an email from a listener who wanted to know how the heck she can keep on top of her social media when there always seem to be hundreds of other jobs to do AND an actual business to run.
Hands in the air if you feel like keeping on top of your socials is like a full time job? Pretty much all of you right.
Sometimes you will be in an uncomfortable situation when it comes to your business, maybe you will have problems will your employees or with your suppliers but the worst case scenario is when you don’t have money.
Selena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from “hidden gem” to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray.
Some days, it can feel like with every swipe of your insta feed or every scroll of your Facebook feed, you stumble across another business or person, copying your hard work.
Perhaps it the product photo shoot images you spent days putting together, or it’s the product descriptions that you wrote, deleted and rewrote for hours on end. If you’re lucky enough o be a designer, having your style ripped off can feel like you heart is being ripped out.
So how do you deal with business copycats?
My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.
Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey.
Sarah Santacroce is passionate about helping business owners spread their unique message and brand through LinkedIn. She believes the former corporate connector is a fundamentally under utilised platform for retailers and entrepreneurs across the board. Over the past few years LinkedIn has become a powerful tool to bring your unique brand to industry professionals, influencers and customers alike.
