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October 22, 2021  |  By Salena  |  In marketing

Leveraging Black Friday | Cyber Monday Without Damaging Your Brand

Black Friday and Cyber Monday are close – and you, are you ready for it? When it comes to premium brands, most retailers don’t want to be seen to be cheapening their brand by giving discounts – and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.

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August 27, 2021  |  By Salena  |  In Latest, marketing

What’s Working Inside Facebook™ Ads Right Now

Are you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results?
Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn’t going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to get your Facebook Ads working hot for you right now.
Let’s dive in!

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June 24, 2021  |  By Salena  |  In Impact, marketing, sales

From Penniless Immigrant To A $500million Dollar Empire Part 2 – Victoria Wieck

In this episode we pick up right after Victoria decided to try her hand at ‘retirement’ (spoiler; things didn’t quite go as planned!) and explore her secrets to goal setting and how she uses these strategies to continuously take specific action in her business and grow.

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June 17, 2021  |  By Salena  |  In Impact, marketing, sales

From Penniless Immigrant To A $500million Dollar Empire – Victoria Wieck

Victoria was so generous and inspiring and shared so many amazing stories during our time together I’ve decided to split our chat into two episodes, so you get the entire unedited experience. I can’t wait for you to join me.

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February 25, 2021  |  By Salena  |  In marketing, money

The Simplest Way To Make More Money

In this week’s episode of Bringing Business To Retail, I’m exploring why it’s so important to stay in control of your money pillar and how to bring more money into your business with a handful of easy to implement changes.

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February 5, 2021  |  By Salena  |  In marketing

What does a Marketing Manager Actually Do

Tune in to this week’s episode of Bringing Business To Retail to discover more about the roles others can play in growing your business and increasing your profitability.

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Do you need one of these sqr
January 30, 2021  |  By Salena  |  In marketing, sales

Do you need one of these?

On this weeks episode, I’m sharing how to choose the right person to bring into your business, what roles they should be handling and how to avoid adding more work to your plate.

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Stuck For Email Content – Here’s My Simple Formula To Get You Unstuck Forever square
December 2, 2020  |  By Salena  |  In marketing

Stuck For Email Content – Here’s My Simple Formula To Get You Unstuck Forever

This week on Bringing Business To Retail I’m sharing my simple formula to help get your email content flowing; from setting the intention of your emails down to the action you want your customers to take when they get to the end.

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September 24, 2020  |  By Salena  |  In Impact, marketing

The Anti-Influencer, Influencer Marketing Strategy – Neal Schaffer

I’m joined on Bringing Business To Retail this week by Neal Schaffer, digital marketer and author of the book “The Age Of Influence”. Together we discuss the power of micro and nano influencers and the tools you can roll out in your business to capture those people and use them to enhance your marketing.

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Lessons Learnt From Hiring A Social Media Manager square
September 20, 2020  |  By Salena  |  In Latest, marketing

Lessons Learnt From Hiring A Social Media Manager

Facebook-f Instagram Linkedin Lessons learnt from hiring a social media manager SALENA KNIGHT LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Salena Knight, The Retail Strategist Biography My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.Business doesn’t have to be all about stress and […]

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