Why do some brands charge more and still win? In this episode, Salena unpacks premium pricing, price anchoring, customer experience, team culture, and how to build a brand people trust enough to buy from again and again.
Why So Many Retail Businesses Grow Broke
A lot of retail and ecommerce businesses are making sales, growing revenue, and still ending up cash-strapped. In this episode, Salena breaks down the money blind spots that hurt profitability, from inventory and contribution margin to fulfillment costs, pricing psychology, and customer behavior.
How to Build Profitable Promotions
If your promotions are not converting, the discount is probably not the issue. In this episode, I explain why starting with the offer is the mistake most retailers make and how to build outcome-driven campaigns that increase revenue and protect profit.
Your “Gut Feel” Might Be Costing You More Than You Think
When retail marketing underperforms, most founders react fast. They change offers, increase discounts, or blame traffic. In this episode, learn how data-driven retail decisions protect profit and prevent costly mistakes.
How to Buy Inventory That Drives Sales and Protects Profit
If you have ever bought stock because you loved it, felt safe, or trusted the sales rep, this episode is for you. Here is how thinking like an Airbnb investor will transform the way you buy inventory.
Stop Guessing What Will Sell: Do This Instead
If inventory keeps piling up but profit feels harder to find, your buying process may be backwards. In this episode, we break down why selling first changes cash flow, confidence, and control.
Stop Training Customers to Forget You
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Emma thought she was “doing marketing.” She posted. She emailed. She showed up when she could.And then everything went quiet.When she finally ran a promotion, nobody responded.In this episode, Salena Knight breaks down why inconsistent marketing doesn’t just slow growth – it actively works against you. You’ll learn […]
3 Sneaky Ways Your Product Strategy Is Draining Your Cashflow
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Many store owners assume cashflow problems come from marketing or pricing. In reality, some of the biggest profit leaks are hiding inside your product strategy. In this episode, Salena unpacks three subtle but costly mistakes that drain cash even in businesses with strong sales and loyal customers. These […]
Busy Isn’t Your Problem – This Is
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they’re bad at business, but because they’re spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, […]
Mastering TikTok Marketing – Ian Page
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES TikTok Shop can look like easy money from the outside, but it is not passive. It is a machine that needs constant feeding. In this episode, Salena Knight sits down with Ian Page from Bullseye Sellers to break down why most retailers fail on TikTok, what actually scales, […]
