If your promotions are not converting, the discount is probably not the issue. In this episode, I explain why starting with the offer is the mistake most retailers make and how to build outcome-driven campaigns that increase revenue and protect profit.
When retail marketing underperforms, most founders react fast. They change offers, increase discounts, or blame traffic. In this episode, learn how data-driven retail decisions protect profit and prevent costly mistakes.
If you have ever bought stock because you loved it, felt safe, or trusted the sales rep, this episode is for you. Here is how thinking like an Airbnb investor will transform the way you buy inventory.
If inventory keeps piling up but profit feels harder to find, your buying process may be backwards. In this episode, we break down why selling first changes cash flow, confidence, and control.
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Emma thought she was “doing marketing.” She posted. She emailed. She showed up when she could.And then everything went quiet.When she finally ran a promotion, nobody responded.In this episode, Salena Knight breaks down why inconsistent marketing doesn’t just slow growth – it actively works against you. You’ll learn […]
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Many store owners assume cashflow problems come from marketing or pricing. In reality, some of the biggest profit leaks are hiding inside your product strategy. In this episode, Salena unpacks three subtle but costly mistakes that drain cash even in businesses with strong sales and loyal customers. These […]
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they’re bad at business, but because they’re spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, […]
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES TikTok Shop can look like easy money from the outside, but it is not passive. It is a machine that needs constant feeding. In this episode, Salena Knight sits down with Ian Page from Bullseye Sellers to break down why most retailers fail on TikTok, what actually scales, […]
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and […]
In today’s episode, we dive into the real human psychology behind why people buy — and how you can use it ethically to grow your business. From Phil’s behavioral science experiments to Natalie’s journey turning digital patterns into a full-time career, to Sarah’s brilliant subscription strategy that transformed her revenue, you’ll walk away with practical, proven tactics you can apply immediately. This is an episode packed with insights, inspiration, and the mindset shifts every retailer needs.
