Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they’re bad at business, but because they’re spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, […]
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES TikTok Shop can look like easy money from the outside, but it is not passive. It is a machine that needs constant feeding. In this episode, Salena Knight sits down with Ian Page from Bullseye Sellers to break down why most retailers fail on TikTok, what actually scales, […]
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and […]
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and […]
In today’s episode, we dive into the real human psychology behind why people buy — and how you can use it ethically to grow your business. From Phil’s behavioral science experiments to Natalie’s journey turning digital patterns into a full-time career, to Sarah’s brilliant subscription strategy that transformed her revenue, you’ll walk away with practical, proven tactics you can apply immediately. This is an episode packed with insights, inspiration, and the mindset shifts every retailer needs.
Discover how Steven Preuss, CEO and co-founder of PayMore, turned a single secondhand electronics shop into over 100 franchise stores across the US, UK, and Canada — while fulfilling 80% of sales through e-commerce. In this episode, Salena Knight dives into how PayMore is redefining retail, blending sustainability, technology, and franchising to build the future of secondhand electronics. Learn how this fast-growing brand removes the stigma from “used” and transforms e-waste into opportunity.
Meta suspended my business account halfway through our biggest launch of the year. One rejected ad cost me weeks of downtime, thousands of lost followers, and hundreds of thousands in revenue. Here’s what happened and how to protect your business from the same fate.
Ever wondered why customers buy — and what makes them click “add to cart”?
In this episode, behavioral science expert and host of The Nudge Podcast, Phill Agnew, joins Sal to break down the hidden psychology behind every purchase.
Discover how scarcity, social proof, and emotional triggers can double your sales — and why understanding your customer’s brain matters more than any marketing hack.
Learn how:
– “12 per customer” can increase sales by 100%
– “National Days” can turn into real marketing momentum
– Emotions, not logic, drive buying decisions
It’s time to stop guessing — and start selling smarter.
In this episode of Bringing Business to Retail, I share the 5-step framework I wish I’d had during my first holiday season as a store owner — the one that would have saved me thousands of dollars and turned Q4 into my most profitable season.
Discover how to audit your product mix, fill price-point gaps, and create gift-worthy offers that customers can’t resist. Don’t leave your holiday revenue to chance — plan strategically and make this your best Q4 yet.
In this episode of Bringing Business to Retail, we’re tackling the make-or-break moment for every retailer: Q4. Instead of crossing your fingers and hoping holiday sales will carry you through, it’s time to plan the January you want—today.
Salena introduces the January Vision Method, a proven framework to help you forecast, reverse engineer, and confidently execute your holiday sales strategy. You’ll hear how one retailer turned guesswork into $825K in Q4 revenue, cash in the bank, and the freedom to finally hire and take a real vacation.
If you’ve ever felt like you’re flying blind during the busiest season of the year, this episode will show you how to stop surviving and start creating results with intention. From building your promotional calendar to designing irresistible offers, you’ll discover how to transform Q4 from stressful to strategic—and start the new year with the bank balance, business, and lifestyle you really want.
