In today’s episode, we dive into the real human psychology behind why people buy — and how you can use it ethically to grow your business. From Phil’s behavioral science experiments to Natalie’s journey turning digital patterns into a full-time career, to Sarah’s brilliant subscription strategy that transformed her revenue, you’ll walk away with practical, proven tactics you can apply immediately. This is an episode packed with insights, inspiration, and the mindset shifts every retailer needs.
Discover how Steven Preuss, CEO and co-founder of PayMore, turned a single secondhand electronics shop into over 100 franchise stores across the US, UK, and Canada — while fulfilling 80% of sales through e-commerce. In this episode, Salena Knight dives into how PayMore is redefining retail, blending sustainability, technology, and franchising to build the future of secondhand electronics. Learn how this fast-growing brand removes the stigma from “used” and transforms e-waste into opportunity.
Meta suspended my business account halfway through our biggest launch of the year. One rejected ad cost me weeks of downtime, thousands of lost followers, and hundreds of thousands in revenue. Here’s what happened and how to protect your business from the same fate.
Ever wondered why customers buy — and what makes them click “add to cart”?
In this episode, behavioral science expert and host of The Nudge Podcast, Phill Agnew, joins Sal to break down the hidden psychology behind every purchase.
Discover how scarcity, social proof, and emotional triggers can double your sales — and why understanding your customer’s brain matters more than any marketing hack.
Learn how:
– “12 per customer” can increase sales by 100%
– “National Days” can turn into real marketing momentum
– Emotions, not logic, drive buying decisions
It’s time to stop guessing — and start selling smarter.
In this episode of Bringing Business to Retail, I share the 5-step framework I wish I’d had during my first holiday season as a store owner — the one that would have saved me thousands of dollars and turned Q4 into my most profitable season.
Discover how to audit your product mix, fill price-point gaps, and create gift-worthy offers that customers can’t resist. Don’t leave your holiday revenue to chance — plan strategically and make this your best Q4 yet.
In this episode of Bringing Business to Retail, we’re tackling the make-or-break moment for every retailer: Q4. Instead of crossing your fingers and hoping holiday sales will carry you through, it’s time to plan the January you want—today.
Salena introduces the January Vision Method, a proven framework to help you forecast, reverse engineer, and confidently execute your holiday sales strategy. You’ll hear how one retailer turned guesswork into $825K in Q4 revenue, cash in the bank, and the freedom to finally hire and take a real vacation.
If you’ve ever felt like you’re flying blind during the busiest season of the year, this episode will show you how to stop surviving and start creating results with intention. From building your promotional calendar to designing irresistible offers, you’ll discover how to transform Q4 from stressful to strategic—and start the new year with the bank balance, business, and lifestyle you really want.
I used to delete my answer when asked what scaling past 8 figures would allow me to achieve.
It seemed too silly to admit. But here’s the truth: maybe, just maybe, I could finally shop without checking price tags. Sounds ridiculous for someone who can afford most things, right? But our brains work in mysterious ways, and that’s exactly what makes these psychology-backed sales strategies so powerful.
In this episode, I’m sharing three game-changing techniques that big brands use to make billions – price anchoring (the $999 iPad trick that made $499 feel like a steal), purchase timing mastery (reaching customers before they even know they need to restock), and the post-purchase upsell that turns every sale into two.
These aren’t complicated tactics requiring huge budgets or TikTok dancing – just smart systems that tap into customer psychology. Whether you’re running a boutique or an e-commerce empire, these proven strategies will boost your conversion rates and average order value immediately. Ready to make your customers thank you for spending more?
Sal
What happens when you’re willing to invest $3,000 on a trade show while your competitors stick to $150 local markets? Lisa Sjöblom found out – and it changed everything.
I’ll be honest with you – I used to be guilty of this too. I’d get all excited about a new promotion, pull some round number out of thin air like $50,000, and declare “THAT’S my goal!”
Then I’d spend the entire promotion crossing my fingers and hoping for the best.
Here’s what I’ve learned: Hope is NOT a strategy, gorgeous.
Last week, I worked with one of our Scale Your Store Accelerator retailers who had her heart set on a $10,000 promotion. She had 150 units of a $40 product ready to go. Sounds reasonable, right?
Except when I grabbed my calculator (like I always do), the math told a different story. 150 units × $40 = $6,000 maximum. Not the $10,000 she was dreaming of.
But here’s the thing – we didn’t give up on her goal. We got strategic.
Instead of hoping people would magically spend more, we reverse-engineered exactly what needed to happen. To hit $10,000 with 150 units, her average order value needed to be $66.67. So we planned strategic upsells, bundles, and add-ons that made sense for her customers.
The result? She didn’t just hit her $10,000 goal – she smashed it.
This is the power of working backwards from your goal instead of crossing your fingers and hoping for the best. When you stop guessing and start calculating, you move from wishful thinking to a real, achievable plan.
Ready to ditch the crystal ball and grab your calculator? Your next promotion deserves a strategy that actually works.
Sal
Want to learn the exact formula I use to reverse-engineer profitable promotions? Listen to Episode 479 of the Bringing Business to Retail podcast.
What can a rich man handing off a trash wrapper teach you about business?
More than you’d think.
In this episode, I share a game-changing moment that completely redefined how she thinks about selling premium products and services. From luxury hotels to $150 dog treats, this episode uncovers what wealthy customers really value—and how most businesses are missing the mark.
You’ll learn:
– Why selling to the middle market is a dangerous game
– What high-value customers expect (and are willing to pay for)
– How to reposition your business to attract premium buyers
– The mindset shift that could triple your revenue
Whether you’re in retail, ecommerce, or any service-based business—this episode will challenge your thinking and show you how to finally charge what you’re worth.
Sal
