After the holiday rush as retailers the biggest question is how do we keep that momentum going? How can you keep customers buying and get rid of seasonal stock just sitting on your shelves?
It’s easy to be drawn to the latest, shiny new thing.
Whether it’s a product, a new piece of software or the latest social media trend.
But the fact is, after the glitter and gloss has dies down, we always return to the place we feel comfortable, that feels familiar and that we don’t have to think about.
Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.Jen is also the creator her brand-new course, Press Success, a PR Master Class for entrepreneurs to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their businesses.
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