It’s easy to be drawn to the latest, shiny new thing.

Whether it’s a product, a new piece of software or the latest social media trend.

But the fact is, after the glitter and gloss has dies down, we always return to the place we feel comfortable, that feels familiar and that we don’t have to think about.

Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between.Jen is also the creator her brand-new course, Press Success, a PR Master Class for entrepreneurs to learn the step-by-step framework for executing a PR strategy that converts into massive media placements for their businesses.

Tradeshows, we all love them but now is a chance to learn more about how to engage with potential customers, how to represent your products, your company, and yourself. Listen to this podcast episode and learn all these useful tips.

Learn about strategy so that your potential customers become regular customers