Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the “Bringing Business to Retail” podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.
The title “Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible” is an interesting topic from the last month in the year.
Every day with your customers you can learn new facts about them, and you should put that as your priority.
In this week’s episode, you will learn many tips and tricks in relation retailer – customer.
Today I have a co-host, something very different. This episode with Michael Fox from Shoes of Prey was actually co-hosted with the amazing Pavan Bahl from Fashion is your business.
If you don’t know about Shoes of Prey then I am going to tell you a couple of sentences about them. They are an amazing company and they do customized shoes. Visit their website and you have a million possibilities to design your shoes online and they will turn it into a great product.
Today’s episode is a little bit different, and I hope you will enjoy this new format of the podcast episode. The holiday season officially starts in next couple of days with Black Friday.
Now it’s time to use all your resources and get the best results in your retail store. Probably you will need some additional help and hire people during the season, so I am here to help you how to chose the right person and the best one.
’ve got a question for you.
How many free things have you downloaded, watched or subscribed to in the last 6 weeks?
If you’re anything like me, the answer could be anywhere from a half dozen, to a hundred. Between the podcasts I listen to every day, the facebook lives, the free downloads and free trials, I would estimate I probably consume free stuff at a rate of around a 10-20 items a week.
A few weeks ago we had an episode on how to go viral on Facebook with Rachel Miller and you guys loved that episode but there are more mediums than just Facebook right and I know that you guys want to know how you can go viral in those other spaces. So, I have brought Joseph Rahman he is the author of how to go viral and make reach millions and he is going to share some fantastic tips with you on how you can do just that.
Sometimes it can be a little bit difficult to get your head out of that headspace when you’re in a bit of a funk. So I brought along today’s guest Alison Donaghey. She’s a radio host of the show think opposite. She’s the author of an international best-selling book also called Think opposite and she talks about using what she calls the domino effect to change your business to change the world. And she’s also a cause and effect strategist. And today she’s going to show us how you can expand your mind in ways you didn’t think possible.
When you get up this morning what was the thing that you thought just got in your way? Did you think Ah I’m sorry busy I just can’t organize dinner? What’s going to be for dinner? Oh I’m so busy I have to get the kids ready. If I just had a little bit more money I could organize for somebody to be doing this thing that I don’t like doing. We are always going to have stuff that get in the way. But today’s guest Maxwell Ivey is an inspirational and motivational personal coach. And what I love about it is he also runs a business buying and selling carnival equipment and amusement park rides. Something a little bit different. But Max gets what it takes when you’re retail.
I know that when you are growing your business you need to have a team. But sometimes you can’t afford a full-time team so you might be working with a remote V.A. or you might have part-time people picking and packing for you. And you got part-time social media person but sometimes it can feel like a luxury when you’ve got someone full-time and keeping all those balls juggling in the air and making sure everybody gets along can be really difficult.. So I’ve brought Jeffrey Davidson onto the show to help you help your team.
I know that we have been talking about scaling your business a lot over the last couple of weeks. And I thought it would be a really great opportunity to bring somebody on who has done a fantastic job of doing exactly that; scaling their business. Kade Wilxoc is the co-founder. He originally founded it but now you’re co-founder of Primitive Social and may have scaled it from just a hundred thousand dollars in revenue a year to 4 million dollars in revenue in just four years. So I’m going to let Kade tell you the story about how he did it but I know that you are going to love this one because we are all about growth this month here on the bringing business to retail podcast
