Understanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business.
In this episode I’m sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for.
Feel like you’re a slave to your business?
Work hundreds of hours but pay yourself for only a fraction of them?
In this episode I’m exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven’t kicked all your financial goals.
Can (and should) you market your business during a national disaster or crisis?
I popped in earlier in the week to discuss the unfolding bushfire crisis here in Australia and to discuss where and how to place your retail business during this time of despair, loss and uncertainty.
It probably comes as no surprise that I’m an avid listener of podcasts, right? So I thought I’d share with you my top 6 podcasts that I listen to all the time, that are perfect for you, the independent retail & ecommerce store owner.
I throw in some strategy, some marketing and even a little bit of woowoo, for those of you who are happy to think (and operate) outside of the box.
I hope you enjoy them!
DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF “Life is 10% what happens to you and 90% how you react to it.” LISTEN NOW WHAT IS THE EPISODE ABOUT In today’s episode, part 2 of my Summer Series, Elizabeth Gillam from Franchisee Success and I chat about How to systemise yourself out of […]
DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF “our most unhappy customers are your greatest source of learning.” LISTEN NOW WHAT IS THE EPISODE ABOUT Join me today in this Summer Series as I get interviewed by Tracy Harris from Mums With Hustle and we talk all about customers and cashflow, including How […]
Welcome to my Year Of Failure. I’m celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I’ll be doing differently in 2020 and why I gave my business a big fat F in it’s end of year report.
So you want to get your amazing product into retail stores…?
In this episode I’m sharing retailers top must have’s when it comes to getting your products into the range and onto the shelves of your dream stores, whether you’re a Product Creator, Wholesalers or Distributors.
If you’re a retailer looking to expand your range or bring in new products, you’ll also gain great insight into what you should be looking for when you sign up a new brand.
Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months?
In this episode I can’t wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and how to use strategies like price anchoring successfully.
DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF “People forgive mistakes but they won’t forgive lies” LISTEN NOW WHAT IS THE EPISODE ABOUT Your website’s looking shmick. Your product descriptions are top notch. So why is it so hard to write your About Me (or Us!) Page? And does it really matter if […]
