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Retail & Ecommerce Stats That You Can’t Afford To Ignore square
April 10, 2020  |  By Salena  |  In money, sales

Retail & Ecommerce Stats That You Can’t Afford To Ignore

In this episode I’m sharing why statistics are so important to the future of your store and defining the five stats you can’t ignore, if you want to grow your business.

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April 2, 2020  |  By Salena  |  In marketing

Implementing Applied Creativity To Your Retail Business – Alita Harvey-Rodriguez

In this weeks episode we’re exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.

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March 27, 2020  |  By Salena  |  In marketing

Email Marketing In The Current Retail Landscape – Sarah Mcintyre

It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying “this is what we’re doing about Covid-19”?

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March 13, 2020  |  By Salena  |  In Impact

How Coronavirus Will Impact Your Retail Or Ecommerce Business

Covid-19 is already impacting the supply chains of some of the worlds largest businesses, which is understandably making retailers nervous. Is your business equipped to navigate this period of change and uncertainty?

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Takeaways from inside Retail Live rec
March 6, 2020  |  By Salena  |  In Impact

Takeaways From Inside Retail Live

Inside Retail Live 2020 didn’t fail to live up the being the leading retail and eCommerce think tank in Australia and New Zealand. On this week’s episode I’m sharing my Top Take Aways from the conference with thoughts and ideas from enterprise level retailers, global eCommerce superstars, tech and product developers and thought leaders, with a focus on how we can work together to build a robust and prosperous future for retail.

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February 28, 2020  |  By Salena  |  In money, sales

Collaboration And The Second Hand Economy – Yasmin Grigaliunas

In 2013 Yasmin and her husband Leigh started Worlds Biggest Garage Sale. What was intended to be a one off event where they would sell dormant, unused goods, to raise money for charity, has grown over the last five years to raise more than $314k for charity benefactors and divert over3.3million kilograms of unused goods going to landfill.

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February 21, 2020  |  By Salena  |  In marketing

6 Ways To Optimize Retargeting For Retail & Ecommerce Stores

In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they’re ready.

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February 14, 2020  |  By Salena  |  In marketing

An Intro To Retargeting Options For Retail & Ecommerce Store Owners

On this weeks episode I’m sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.

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customer database square
February 9, 2020  |  By Salena  |  In customers

How To Build Your Customer Database Without Eating Into Your Profits

Facebook-f Instagram Linkedin How To Build Your Customer Database Without Eating Into Your Profits SALENA KNIGHT WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Salena Knight Bio My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.Business doesn’t have to be all about stress and hard work […]

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January 31, 2020  |  By Salena  |  In customers

7 Apps To Supercharge Your Retail/Ecommerce Business

If there’s an easy (or easier) way to do something, you can be pretty sure I’ve figured out what it is! In this weeks episode I’m going to share my absolute favourite retail and eCom specific apps and shortcuts.

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