An Intro To Retargeting Options For Retail & Ecommerce Store Owners

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“It's not what you sell that matters as much as how you sell it!"



Did you know 97% of online shoppers aren't ready to buy on their first visit? And at least 50% of in store visitors are simply browsing the first time they come to your store.

Re-targeting or re-marketing to those customers is a simple and cost effective way to capture sales from customers who were interested enough to come looking but not quite at the purchase point in their buying journey.

On this weeks episode I'm sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.

After the show, join the conversation or simply stay in touch at and
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month's feature product is my Recovering Lost Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at

I'm excited to announce I'll be presenting at Inside Retail Live in Melbourne on 26th February. Use the code SK25 to receive a 25% discount off your conference fee. More information and bookings are at the following link ⇢

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My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.
Business doesn't have to be all about stress and hard work – you can achieve success and enjoy the journey.

Unfortunately, it took me too many years of working more hours than I should and getting to the point of burn out, before I figured this out.

Even though I had a business degree, there was nowhere I could go to find out how to open or run a retail business.

There was no community of retailers who would openly share their knowledge or experience.

“Each week I interview industry and thought leaders for their take on business and life. Subscribe and leave a review”

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