Implementing Applied Creativity To Your Retail Business

ALITA HARVEY – RODRIGUEZ

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Alita Harvey-Rodriguez

MI Academy

MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.

​We get to know your business, challenges and goals to deliver a tailored approach that will empower and maximise capabilities to promote sustainable growth.

We’re not an agency; we don’t set and forget. We fill the gap in the market for in-house capabilities that bind together agency strategy and adoption of MarTech—in a way that empowers teams to drive sustainable, innovative solutions, even after our work is done.

Currently we trains teams throughout Australia and New Zealand…But how did we get to this point you ask? That’s a great question—one best answered by our fireball of a Founder and Managing Director, Alita Harvey Rodriguez.

Implementing Applied Creativity To Your Retail Business

Live from Inside Retail, I’m joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia’s leading Digital Marketing Training Agencies, MI Academy.

In this weeks episode we’re exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.

After the show, join the conversation or simply stay in touch on Facebook or Instagram.

The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month’s feature product is my Re-engaging Your Email List Business Builder Workbook. Grab your copy and start reconnecting and communicating with your customer via email. Find it at https://theretailacademy.net/shop/

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