email marketing in the current retail landscape

SARAH MCINTYRE 

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Sarah McIntyre

Biography

Sarah is a confident, generous and resourceful marketer. Her well-honed business instincts, gained from over 20 years of hands-on marketing experience, cut through the crap to zealously focus on the customer, not how fabulous (you think) your products are.  

She is an unwavering advocate for the customer voice being at the heart of all marketing activities and despises fluffy strategy, self-serving marketing content and inconsistent execution.

A pragmatic practitioner, not a guru espousing theories, she knows that successful marketing programs must have their foundations in deep buyer insights, not shiny and new tactics.  But also knows how hard that is to accomplish for most organisations.

SHOW TITLE

It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying “this is what we’re doing about Covid-19”?

In this episode I’m joined by Sarah McIntyre, digital marketer and email marketer.  

After the show, join the conversation or simply stay in touch at Facebook   or Instagram  The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

This month’s feature product is my Re-Engaging Your Email List Business Builder Workbook. You can grab a copy and start leveraging your email database, today. Find it at https://theretailacademy.net/shop/

In this episode we cover

  • The importance of building a community away from the changing sands of social media (ie via your email database)
  • Ways you can genuinely connect and help your customers during this time
  • Why understanding your customer is pivotal to every piece of content you produce
  • How to get people to look at your emails, open them and click through to purchase

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WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS?