Salena Knight
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How Do You Get Over The Guilt Of Working square
August 20, 2020  |  By Salena  |  In Impact

How Do You Get Over The Guilt Of Working

In this episode of Bringing Business To Retail I want to share how guilt played out in my business and share some ways you can tackle your own feelings so you can get back on track to achieving the freedom you were searching for when you first started out.

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Asking What Your Customers Want Is Outdated Advice square
August 14, 2020  |  By Salena  |  In customers

Asking What Your Customers Want Is Outdated Advice

In this episode of Bringing Business To Retail I’m sharing how you can curate a range, that doesn’t involve reaching out to your customers for their advice but has people lining up to buy.

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brand square
August 6, 2020  |  By Salena  |  In Impact, marketing

Are Brand and Branding the same? – Elizabeth

This episode I’m joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.

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4 popups square
July 30, 2020  |  By Salena  |  In sales

4 Popups Guaranteed To Increase Conversions And NOT Annoy Your Customers

On this weeks episode I’m sharing why pop-ups are a powerful tool (when used properly) and four that are guaranteed to increase conversions on your site (without pissing people off).

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sm posting square
July 23, 2020  |  By Salena  |  In marketing, sales

Posting On Social Media ISN’T Going To Make You More Sales

If you’re not seeing the sales you want, and you’re are doing a lot of what I just described then I can’t wait to share this episode of Bringing Business To Retail with you; Why Posting On Social Media Isn’t Going To Make You More Money.

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smackdown sqr
July 16, 2020  |  By Salena  |  In Impact

The Faux-E-O Smackdown – Lessons Learned

In this episode I want to share with you how you can start making small changes to regain control of your business and move towards the place you want to be. If you’re ready to start enjoying success right away, not in a year or two, I’d love you to join me.

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elle rec
July 10, 2020  |  By Salena  |  In money, sales

Optimise Your Conversion Rates With These 5 Apps – Elle McCann

On this weeks episode of Bringing Business To Retail I’m digging deep into the top strategies to drive traffic to your eCommerce site AND convert customers once they’re there.

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figures square
July 3, 2020  |  By Salena  |  In Impact

From 7 Figures to 8 – Here Are The Strategies

On this weeks episode of Bringing Business To Retail I’m throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here’s a hint, you don’t have to do ANY of them.

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Segmenting email list square
June 18, 2020  |  By Salena  |  In marketing

Behind The Scenes – Segmenting Your Email List

In this episode I’m sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn’t go perfectly.

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deealing with inventory oversupply square
June 12, 2020  |  By Salena  |  In money, sales

Dealing With Inventory Oversupply

In this episode I’m sharing the pros and cons on the most popular strategies for moving stock in your retail or eCommerce store so you can get clear on the options you have for your inventory and the inventory flowing into the market place from other retailers.

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