Salena Knight
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June 18, 2020  |  By Salena  |  In marketing

Behind The Scenes – Segmenting Your Email List

In this episode I’m sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn’t go perfectly.

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June 12, 2020  |  By Salena  |  In money, sales

Dealing With Inventory Oversupply

In this episode I’m sharing the pros and cons on the most popular strategies for moving stock in your retail or eCommerce store so you can get clear on the options you have for your inventory and the inventory flowing into the market place from other retailers.

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June 5, 2020  |  By Salena  |  In Impact, money

Financial Success Post Covid – Adam Lean

In this episode of the Bringing Business To Retail podcast I’m joined by our resident finance expert, Adam Lean. As owner and director of the CFO project Adam is perfectly placed to share how you can build financial resilience into your business and provides simple, easy to implement strategies you can start using today to ensure you stay on top of your biggest financial priorities.

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The New Facebook Shops – Everything You Need To Know square
May 30, 2020  |  By Salena  |  In marketing, sales

The New Facebook Shops – Everything You Need To Know

Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it’s associated aps to connect, converse and sell to their customers, this new technology will be a game changer.

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May 21, 2020  |  By Salena  |  In Impact

Growing Your Business Organically With A Virtual Team – Nathan Hirsch

In todays episode I’m chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School.

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May 14, 2020  |  By Salena  |  In Impact

Why Average Sucks – Michael Bernoff

On this weeks episode I’m super excited to be joined by Michael Bernoff, speaker and author of Average Sucks. We work through the steps you need to take to move what you have, closer to what you want and explore why being happy with Average will stop you from realising your dreams.

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May 8, 2020  |  By Salena  |  In Impact

A Better Way To Send Packages – Rebecca Percasky & Kate Bezar

Kate and Rebecca join me and share the motivation behind their business, how they’re offering retailers and ecom businesses an alternative to standard plastics and how you can make a positive impact with even the smallest of business decisions.

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April 30, 2020  |  By Salena  |  In marketing

5 Facebook Ads Functions You Might Not Be Using But Should Be

With the price of facebook ads going up, you want to ensure that you’re getting the most bang for your buck.

By using inbuilt facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.

In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.

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April 24, 2020  |  By Salena  |  In sales

Starting out On Amazon – Stephen Somers

For over 20 cumulative years both Robert Rickey & Stephen Somers (co-founders of MPSH) have sold millions of dollars of simple, every day physical products globally on Amazon in multiple niches without any outside funding. In just 2 years the MPSH community has generated millions in revenue and has become the #1 place to learn how to build a sustainable, global Amazon empire.

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April 17, 2020  |  By Salena  |  In money, sales

Virtual Coffee With Inside Retail Editor – Jo-Anne Hui Miller

For over 20 cumulative years both Robert Rickey & Stephen Somers (co-founders of MPSH) have sold millions of dollars of simple, every day physical products globally on Amazon in multiple niches without any outside funding. In just 2 years the MPSH community has generated millions in revenue and has become the #1 place to learn how to build a sustainable, global Amazon empire.

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