How Much Should You Give Away to Your Best Customers?
A store owner wanted to reward loyal customers with a free $80 sweater for every $150 spend. Sal runs the numbers live and finds a problem before a single customer walks in.
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Should You Discount End-of-Season Stock This Black Friday?
A children’s shoe store owner asked Sal whether to run 25% off everything. Sal’s answer: pick the outcome first. Here’s the Black Friday offer she would run instead to move more stock and turn boxes into cash.
3 Simple Marketing Tips For When You’re Busy
Q4 doesn’t give you more hours in the day, but your marketing still needs to happen. In this episode, Salena Knight shares three simple ways to keep your marketing moving when you’re flat out, including how to prioritize revenue-generating tasks and turn one piece of content into multiple marketing assets.
Don’t Build a Bigger Black Friday List. Build More Black Friday Customers.
Building your customer database before Black Friday is important. But what if the real goal isn’t simply having more people on your list? In this episode, Salena Knight explains why turning more of those subscribers into customers before Black Friday can put your business in a much stronger position for the peak sales period.
Why The Products That You Regret Buying Are More Important Than You Think
The products you regret buying may teach you more than the products that sold. In this episode, Salena Knight explains how old stock, clearance products, and slow-moving inventory can reveal what went wrong with your buying decisions – and how to use those lessons to make better buying decisions next season
How To Buy Products That Make More Money
Your best product picks aren’t always your best buying decisions. In this episode, Salena explains why retailers need to treat inventory as an investment, with every product earning its place through sales, profit and how quickly it turns cash back into the business.
How to Get More Sales Without Spending More on Marketing
Getting more traffic isn’t always the answer to more sales. In this episode, Krisztian Kiraly from OptiMonk explains why retailers should focus on converting the traffic they already have. We dive into product pages, personalisation, customer trust, AI and practical ways to turn more website visitors into customers without simply increasing your ad spend.
How This Fabric Store Increased Profits by 40%
Jill, CEO of The Stitchery Studio, shares how she built a community-driven retail business and grew sales by 30% and profit by 40%.
The Stupidest Thing I Ever Bought For My Store
What can a forgotten box of unsold products teach you about running a profitable retail business?
When retail strategist Salena Knight discovered a box of sew-on barrettes she’d bought for her first store nearly 20 years earlier, it became a powerful reminder that poor inventory decisions can impact your business long after the money has been spent. In this episode, she explains why successful retailers don’t buy based on instinct or what’s sitting in the bank account. They buy with a clear strategy. If you’re preparing for your busiest sales season, this episode will help you make smarter stock decisions and maximise your profits.
How This Retailer Quadrupled Orders in Just a Few Weeks
A simple change to shipping costs sent orders soaring, but did it actually make the business more profitable? In this episode, Salena Knight shares a real coaching story that reveals why more sales don’t always mean more profit, and the one metric every retailer should track before celebrating a spike in orders.
The Safe Choice That’s Draining Your Cashflow Right Now
Playing it safe can feel like good business, but it often comes at a hidden cost. In this episode, Salena explores why conservative decisions around pricing, inventory, goals and leadership may be limiting your business growth, and how to recognise when safe is actually holding you back.
The Real Reason You’re Still Doing Everything Yourself
If you’ve ever caught yourself saying, “It’s faster if I do it myself,” this episode is for you. Salena explores why so many retail and ecommerce business owners become trapped by systems that only work because they built them. Learn how to turn founder instinct into documented processes that your team can follow, freeing up your time to focus on growing the business instead of running every task yourself.
