Building your customer database before Black Friday is important. But what if the real goal isn’t simply having more people on your list? In this episode, Salena Knight explains why turning more of those subscribers into customers before Black Friday can put your business in a much stronger position for the peak sales period.
The products you regret buying may teach you more than the products that sold. In this episode, Salena Knight explains how old stock, clearance products, and slow-moving inventory can reveal what went wrong with your buying decisions – and how to use those lessons to make better buying decisions next season
Your best product picks aren’t always your best buying decisions. In this episode, Salena explains why retailers need to treat inventory as an investment, with every product earning its place through sales, profit and how quickly it turns cash back into the business.
Getting more traffic isn’t always the answer to more sales. In this episode, Krisztian Kiraly from OptiMonk explains why retailers should focus on converting the traffic they already have. We dive into product pages, personalisation, customer trust, AI and practical ways to turn more website visitors into customers without simply increasing your ad spend.
Jill, CEO of The Stitchery Studio, shares how she built a community-driven retail business and grew sales by 30% and profit by 40%.
What can a forgotten box of unsold products teach you about running a profitable retail business?
When retail strategist Salena Knight discovered a box of sew-on barrettes she’d bought for her first store nearly 20 years earlier, it became a powerful reminder that poor inventory decisions can impact your business long after the money has been spent. In this episode, she explains why successful retailers don’t buy based on instinct or what’s sitting in the bank account. They buy with a clear strategy. If you’re preparing for your busiest sales season, this episode will help you make smarter stock decisions and maximise your profits.
A simple change to shipping costs sent orders soaring, but did it actually make the business more profitable? In this episode, Salena Knight shares a real coaching story that reveals why more sales don’t always mean more profit, and the one metric every retailer should track before celebrating a spike in orders.
Playing it safe can feel like good business, but it often comes at a hidden cost. In this episode, Salena explores why conservative decisions around pricing, inventory, goals and leadership may be limiting your business growth, and how to recognise when safe is actually holding you back.
If you’ve ever caught yourself saying, “It’s faster if I do it myself,” this episode is for you. Salena explores why so many retail and ecommerce business owners become trapped by systems that only work because they built them. Learn how to turn founder instinct into documented processes that your team can follow, freeing up your time to focus on growing the business instead of running every task yourself.
Most retailers assume the answer to slowing sales is more traffic, more customers, and more marketing. But what if the money you’re looking for is already inside your business?
In this episode of the Bringing Business to Retail Podcast, Salena Knight breaks down the four key profit levers that drive retail and ecommerce growth: average order value, customer acquisition, conversion rate, and profit margin. Learn how to identify where revenue is leaking, which metrics matter most, and how small changes can create significant profit improvements without increasing your marketing spend.
Most retailers focus on what they want customers to do – leave a review, sign up to a newsletter, share a photo, or refer a friend. But what if the problem isn’t the ask itself? In this episode, Salena Knight explores a simple shift in customer communication that can dramatically improve engagement, conversions, and loyalty. Using real-world retail and ecommerce examples, she explains how reframing requests around the customer’s benefit rather than the business’s need can turn reluctant responses into enthusiastic participation.
Have you ever felt uncomfortable when a customer spends more than you expected?
Maybe you’ve thrown in free products, offered an unasked-for discount, or worried they’d regret their purchase once they saw the total.
In this short episode, Salena Knight shares the story of her first $1,000 sale and explores why so many retailers feel guilty when customers spend big. You’ll learn how your own beliefs about money may be influencing your pricing decisions and why discounting can sometimes do more harm than good.
If you’ve ever struggled to charge full price with confidence, this episode is for you.
