Most brands focus all their energy on getting customers during Black Friday and Cyber Monday — but what happens after? In this episode, Salena Knight shows you how to stop losing money on one-time bargain hunters and start building real loyalty. You’ll learn how to create an unforgettable customer experience, set up retention flows that actually work, and turn new holiday shoppers into repeat, high-value customers.
Your bottom 25% of inventory could be costing you $40,000+ in rent, opportunity cost, and tied-up cash. One retailer had $400K sitting in dead stock for over two years. Learn how to do a 15-minute audit that shows you exactly what your slow movers are costing you—and how to fix it fast
Meta suspended my business account halfway through our biggest launch of the year. One rejected ad cost me weeks of downtime, thousands of lost followers, and hundreds of thousands in revenue. Here’s what happened and how to protect your business from the same fate.
Ever wondered why customers buy — and what makes them click “add to cart”?
In this episode, behavioral science expert and host of The Nudge Podcast, Phill Agnew, joins Sal to break down the hidden psychology behind every purchase.
Discover how scarcity, social proof, and emotional triggers can double your sales — and why understanding your customer’s brain matters more than any marketing hack.
Learn how:
– “12 per customer” can increase sales by 100%
– “National Days” can turn into real marketing momentum
– Emotions, not logic, drive buying decisions
It’s time to stop guessing — and start selling smarter.
What if your rent, utilities, and overhead were paid every single month — before you even opened your doors?
In this episode of Bringing Business to Retail, Sarah Williams shares how she went from running a small gift shop to building a subscription box business with thousands of subscribers, 67% profit margins, and guaranteed monthly revenue.
Discover how she:
– Turned 44 subscribers into a thriving, predictable revenue stream
– Curates boxes that keep customers coming back for 17+ months
– Uses data to price and plan her offers for maximum profit
– Turned subscription customers into her BEST in-store shoppers
If you’ve ever dreamed of reliable revenue, this episode will show you how to make it happen — starting small and scaling smart.
🔗 Listen now to learn how to create your own subscription box and stop “singing for your supper.”
Busy doesn’t equal profitable—especially in Q4. In this episode, I share the costly assumption that “customers are already buying, so I don’t need promotions,” and how it kept my December AOV barely above July’s. You’ll learn simple, strategic moves to turn the holiday rush into real profit: curate gift bundles with a premium tier, merchandise complements so add-ons are obvious, use real urgency (limited runs, shipping cut-offs), and capture emails with a Holiday Gift Guide to grow lifetime value. Hear the math behind $35 → $128 and $65 → $143 baskets—and steal the plan to stop coasting and start compounding results this season.
In this episode of Bringing Business to Retail, I share the 5-step framework I wish I’d had during my first holiday season as a store owner — the one that would have saved me thousands of dollars and turned Q4 into my most profitable season.
Discover how to audit your product mix, fill price-point gaps, and create gift-worthy offers that customers can’t resist. Don’t leave your holiday revenue to chance — plan strategically and make this your best Q4 yet.
Learn the insider secrets of retail buying with Erica Kiang, founder of Babel Fair Showroom and former merchandiser for Ann Taylor. From sell-through strategies to leveraging exclusivity, Erica shares how independent retailers can curate winning assortments and how product brands can land shelf space in top-tier stores.
In this episode of Bringing Business to Retail, we’re tackling the make-or-break moment for every retailer: Q4. Instead of crossing your fingers and hoping holiday sales will carry you through, it’s time to plan the January you want—today.
Salena introduces the January Vision Method, a proven framework to help you forecast, reverse engineer, and confidently execute your holiday sales strategy. You’ll hear how one retailer turned guesswork into $825K in Q4 revenue, cash in the bank, and the freedom to finally hire and take a real vacation.
If you’ve ever felt like you’re flying blind during the busiest season of the year, this episode will show you how to stop surviving and start creating results with intention. From building your promotional calendar to designing irresistible offers, you’ll discover how to transform Q4 from stressful to strategic—and start the new year with the bank balance, business, and lifestyle you really want.
In this episode of the Bringing Business to Retail podcast, I’m sharing a conversation straight from inside the Scale Your Store Accelerator—one I have every single year with retailers who feel stuck when it comes to Black Friday and holiday sales.
If you’ve ever felt like discounting goes against your brand values, or you’re unsure how to stand out without slashing prices, this episode is for you.
I unpack the real psychology behind holiday spending, explain why your customers expect you to show up with an offer (even if it’s not a discount), and share practical ways to turn Q4 into your most profitable season—without the chaos or guesswork.
You’ll hear real stories, proven data, and the mindset shift that can take your holiday strategy from reactive to revenue-generating.
AI is here to stay—faster, cheaper, and more capable than ever—but what does that mean for the future of retail and the human touch that customers crave? In this episode of Bringing Business to Retail, Salena Knight sits down with sales performance leader and author Anita Nielsen (Beat the Bots) to explore the balance between technology and authenticity.
From the “echo chamber” effect of AI-generated content to the subtle ways sameness seeps into customer experiences, Anita shares her insights on keeping your brand’s voice fresh and genuine. You’ll learn how to map your customer journey, identify friction points that drive buyers away, and use AI strategically to create ease without sacrificing connection.
With relatable retail examples—from guiding a lost shopper on Valentine’s Day to streamlining online returns—this episode is packed with practical ideas for integrating AI where it truly adds value. Whether you’re running a bricks-and-mortar store or an e-commerce business, you’ll walk away with a framework to protect your brand’s authenticity while still harnessing the power of AI.
In this special behind-the-scenes episode of Bringing Business to Retail, Sal takes you on a Walk Club session – her favourite way to tackle business challenges while getting fresh air and fresh ideas. Walking alongside a store owner who feels like their sales have stalled, Sal digs into their numbers, challenges assumptions, and works to pinpoint whether the issue is low traffic, poor conversions, or simply not enough volume.
What unfolds is an honest, unscripted conversation that blends practical marketing advice with big-picture strategy. From understanding the real meaning behind email open and click-through rates, to making the most of engaged audiences, to leveraging high-ticket products and VIP customers for bigger profits, this is a real-time masterclass in problem-solving.
If you’ve ever wished you could listen in on the candid, roll-up-your-sleeves discussions that spark breakthroughs, this episode delivers. It’s a reminder that sometimes the smartest solutions appear when you step away from your desk – and take a walk.
