Just How Fun Making Money Can Be
A chance conversation revealed why one retailer is quietly making millions while others struggle. The difference isn’t luck. It’s how he thinks about money, inventory, and the game of business.
TAKE MORE ACTION
Re-Run of “Do This To Get More Sales”
Facebook-f Instagram Linkedin LISTEN NOW As the holidays hit full swing and the retail rush takes over, it’s easy to slip into survival mode. But if you want to get more sales and customers in 2026, this is the perfect moment to pause, just for a few minutes, and look at what could genuinely shift your results in the new year. In this episode, I’m sharing three unexpected places retailers can find new customers, simple, overlooked strategies hiding in plain sight. Nothing complicated or expensive… just practical, grassroots retail marketing strategies that work when traffic slows and budgets tighten. If you want a smarter, more sustainable way to attract customers in 2026, you’ll want to listen in. What You’ll Learn A fresh holiday mindset to help you get more sales in 2026 The overlooked platform your best customers are already on A collaboration move most retailers never think to use A simple customer-generating method that still works when traffic drops — Sal Hey there, Sal here! Ready to step up and scale your business…I’ve got you! Get Your Strategies LISTEN NOW on The Bringing Business To Retail Podcast View Transcript Hey there and welcome back to the Bringing Business
The Smart Way to Do Post-Christmas Sales – Clone
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and suddenly everything is 50, 70, even 90% off. But it doesn’t have to be that way. I’m walking you through the exact framework I use (and teach my clients) to discount smart, not desperately. I’ll show you how to segment your stock into three simple buckets so you know exactly what to clear out quickly, what needs only a light nudge, and what shouldn’t be discounted at all. This alone can save your December profits. I’m also sharing two strategies most retailers overlook: • Using Boxing Day to redeem gift cards fast and turn those shoppers into high-value customers. • Positioning post-Christmas marketing around “Treat Yourself” instead of clearance culture, because people want to buy for themselves after weeks of gifting to everyone else. This episode gives you a step-by-step plan to move the right stock, protect your margins, and kick off the new year
The Smart Way to Do Post-Christmas Sales
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and suddenly everything is 50, 70, even 90% off. But it doesn’t have to be that way.I’m walking you through the exact framework I use (and teach my clients) to discount smart, not desperately. I’ll show you how to segment your stock into three simple buckets so you know exactly what to clear out quickly, what needs only a light nudge, and what shouldn’t be discounted at all. This alone can save your December profits. I’m also sharing two strategies most retailers overlook:• Using Boxing Day to redeem gift cards fast and turn those shoppers into high-value customers.• Positioning post-Christmas marketing around “Treat Yourself” instead of clearance culture, because people want to buy for themselves after weeks of gifting to everyone else. This episode gives you a step-by-step plan to move the right stock, protect your margins, and kick off the new year with a much
The Returns Strategy Every Retailer Needs
Most retailers see returns as a headache, but in reality, returns are one of the most valuable insights into your customers’ buying patterns. In this episode, Sal shares how to minimize unnecessary returns, handle the right ones with ease, and turn every return into an opportunity for more sales. If you want to make your returns process smoother and more profitable, this one’s for you.
3 Quick Wins for Your Busiest Season
In today’s episode, we dive into the real human psychology behind why people buy — and how you can use it ethically to grow your business. From Phil’s behavioral science experiments to Natalie’s journey turning digital patterns into a full-time career, to Sarah’s brilliant subscription strategy that transformed her revenue, you’ll walk away with practical, proven tactics you can apply immediately. This is an episode packed with insights, inspiration, and the mindset shifts every retailer needs.
From 1 Store to 100+ in 5 Years – How PayMore Did It with Stephen R. Preuss Sr.
Discover how Steven Preuss, CEO and co-founder of PayMore, turned a single secondhand electronics shop into over 100 franchise stores across the US, UK, and Canada — while fulfilling 80% of sales through e-commerce. In this episode, Salena Knight dives into how PayMore is redefining retail, blending sustainability, technology, and franchising to build the future of secondhand electronics. Learn how this fast-growing brand removes the stigma from “used” and transforms e-waste into opportunity.
Redefining Sales – Andee Hart
Sales don’t have to feel sleazy. In this episode, Salena sits down with She Sells Differently host and sales coach Andee Hart to explore how to sell with confidence, connection, and integrity. From follow-up strategies to creating authentic customer relationships, this conversation is packed with insights to help you grow your business — without the cringe.
Before You Discount This Black Friday, Listen to This
Black Friday doesn’t have to mean giving away your profits. In this episode, Salena Knight reveals how to create a winning Black Friday strategy without slashing your prices — from segmenting your customers and reverse-engineering your goals to using smarter value-driven promotions like bundles, loyalty rewards, and gifts with purchase. Learn how to protect your margins, attract the right customers, and end the year strong.
Cyber Week Retentation Strategy
Most brands focus all their energy on getting customers during Black Friday and Cyber Monday — but what happens after? In this episode, Salena Knight shows you how to stop losing money on one-time bargain hunters and start building real loyalty. You’ll learn how to create an unforgettable customer experience, set up retention flows that actually work, and turn new holiday shoppers into repeat, high-value customers.
$400K Tied Up in Stock She Couldn’t Sell
Your bottom 25% of inventory could be costing you $40,000+ in rent, opportunity cost, and tied-up cash. One retailer had $400K sitting in dead stock for over two years. Learn how to do a 15-minute audit that shows you exactly what your slow movers are costing you—and how to fix it fast
Meta suspended my account – here’s what happened next
Meta suspended my business account halfway through our biggest launch of the year. One rejected ad cost me weeks of downtime, thousands of lost followers, and hundreds of thousands in revenue. Here’s what happened and how to protect your business from the same fate.
