Connect With Your Customers

Get more of your Ultimate Customers, engage them and keep them coming back again and again.

Customer Connection

Asking What Your Customers Want Is Outdated Advice

Facebook-f Instagram Linkedin Asking What Your Customers Want Is Outdated Advice SALENA KNIGHT LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Salena Knight, The Retail Strategist Biography My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. Unfortunately, it took me too many years of working more hours than I should and getting to the point of burn out, before I figured this out. Even though I had a business degree, there was nowhere I could go to find out how to open or run a retail business. There was no community of retailers who would openly share their knowledge or experience. ASKING WHAT YOUR CUSTOMERS WANT IS OUTDATED ADVICE​ Most retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that’s where they turn for advice.  Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn’t usually translate into sales. And all that idle

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4 Ways To Find Out What Your Customers Are Thinking

Understanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business.

In this episode I’m sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for.

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Avoiding Customer Fallout In The Holiday Rush – Rob Hango-Zada

In this episode I’m joined by Rob Hango-Zada, co-founder and co-CEO of Australian order fulfilment company Shippit. Providing shipping and order fulfilment services for some of Australia’s biggest retail names including; Sephora, Kathmandu, CottonOn and Temple & Webster, Shipit has build a brand where innovation and customer experience are at their core.

Join me to get the inside story on how Shipit succeeded where so many have failed. Discover if the journey from start up to superstar was all smooth sailing and share an honest story about risk, friendship, sacrifice, self-awareness and the lessons Rob learned along the way.

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store performance

Are You Geo-Blaming Your Stores Performance?

In this episode I’ll walk you through the fundamentals of running a successful business in a country town or regional centre.

We’ll chat all things financial planning, why the whole town isn’t your ideal customer, why embracing change isn’t optional, how to get out of towners into your store (even if you’re not a tourist destination) and how to grow through collaboration.

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5 Ways To Get Customers Without Spending A Cent – Salena Knight

In this episode I’m going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old “give me your stuff and see ya’ later” customers. We’re talking the kind of customers that stick around for the long haul, love your brand and sing your praises from the roof tops!

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Angry Customer to High Paying Client – Mastering Positive Conflict – Nate Regier

Today’s guest is Nate. He’s a former practicing psychologist. He’s got a doctorate in clinical psychologist in Social, emotional intelligence and leadership, positive conflict. And that’s something that my head was really thinking about. Leadership, mind, body, spirit, health, neuro psychology, just to name a few. This guy is the business when it comes to all stuff brain related. And today we are going to be talking about conflict and customer service and a whole bunch of other stuff.

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