The Customer Pillar

Get more of your Ultimate Customers, engage them and keep them coming back again and again.

Customer Connection

Christopher Melotti: What Makes A Good Ecommerce Product Description

Why? Why? Why? Why? Why?

Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.

Catch Christopher and I talk about how simplicity is key to understanding your customers and bridging your products to them!


Dealing With Customer Conflict – Nate Regier

In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn’t have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they’re experiencing and use it to create more positive interactions. Stick around til’ the end to hear me doing some Angry Customer roleplaying!


How To Get More Customers For Less

Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I’m sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in ’22.


The Power Of Brand Messaging – Brandon Lucero

If you’re tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you’re going to love my conversation with Brandon Lucero.