Saying no is challenging, and to be honest, it made me feel like a failure.

But I’m here today to tell you that if you want to say no to the same things I’ve said no, the world doesn’t end. You might actually find yourself thinking, I should’ve done this a long time ago.

Your customers shopping behavior may have changed and you might be wondering WHERE can you find those people who are cashed up, or at least spending on what you sell?

In this episode, Michael and I sit with our virtual cup of tea and discuss how to effectively find, connect with and convert, those elusive, yet eager, spenders and be able to thrive in today’s competitive market.

Have you ever jumped on a trend and it didn’t sell the way you wanted?

Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.

If you’ve ever tried a discount promotional campaign only to be met with crickets, then this episode is for you.

Remember that time you put a post up in a Facebook group asking for advice.
You got 172 comments (yay for engagement) but now you’re more confused than ever about what to do.
That free (but well meaning) advice could end up sending you bankrupt.

Here’s what to do instead.

Truth is 80% of your customers will keep you poor now. More customers don’t mean more sales.
But there are ways for you to raise the bar of your customers so that you can raise the money you are bringing in.
In this episode, I’ll share with you the steps you can use to get those great customers in your door.

Join me in this fun episode and find out how to attract the worst customers ever! 

Today, I’ll be sharing with you 11 ways to attract a Karen! (hopefully that’s not just an Aussie phrase – google it)You’re probably asking why right? 

Well, if you’re feeling stuck, or you’re not quite sure where you should be putting your focus, this episode is for you.
I’m flipping things up, which might be just what you need.

Keeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers.

In this episode, I’m sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.

Born into the Internet era and raised on social media there’s no denying Gen-Z will have a pivotal impact on the retail industry when they start entering the workforce over the next few years.
 
In this episode of Bringing Business To Retail, I’m joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z.

Why? Why? Why? Why? Why?

Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.

Catch Christopher and I talk about how simplicity is key to understanding your customers and bridging your products to them!