Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and suddenly everything is 50, 70, even 90% off. But it doesn’t have to be that way.I’m walking you through the exact framework I use (and teach my clients) to discount smart, not desperately. I’ll show you how to segment your stock into three simple buckets so you know exactly what to clear out quickly, what needs only a light nudge, and what shouldn’t be discounted at all. This alone can save your December profits. I’m also sharing two strategies most retailers overlook:• Using Boxing Day to redeem gift cards fast and turn those shoppers into high-value customers.• Positioning post-Christmas marketing around “Treat Yourself” instead of clearance culture, because people want to buy for themselves after weeks of gifting to everyone else. This episode gives you a step-by-step plan to move the right stock, protect your margins, and kick off the new year with a much