You gotta be marketing all the time to keep your sales funnel full!
This week on Bringing Business To Retail I’m sharing my simple formula to help get your email content flowing; from setting the intention of your emails down to the action you want your customers to take when they get to the end.
I’m joined on Bringing Business To Retail this week by Neal Schaffer, digital marketer and author of the book “The Age Of Influence”. Together we discuss the power of micro and nano influencers and the tools you can roll out in your business to capture those people and use them to enhance your marketing.
Facebook-f Instagram Linkedin Lessons learnt from hiring a social media manager SALENA KNIGHT LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Salena Knight, The Retail Strategist Biography My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. Unfortunately, it took me too many years of working more hours than I should and getting to the point of burn out, before I figured this out. Even though I had a business degree, there was nowhere I could go to find out how to open or run a retail business. There was no community of retailers who would openly share their knowledge or experience. THE TWO WORDS THAT CAN CRIPPLE YOUR BUSINESS Connect With Sal Facebook Instagram Twitter Youtube Pinterest LISTEN ON IPHONE LISTEN ON SPOTIFY I THINK YOU’LL LOVE… WHAT ARE YOUR THOUGHTS ON THE SUBJECT? Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on email Email Share on pinterest Pinterest WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? TAKE IT TO THE NEXT LEVEL
Stephanie shares how she took her store from struggling to highly profitable (even with a natural disaster, her husbands open heart surgery AND a pandemic to slow her down).
In this episode of Bringing Business To Retail I’m sharing FIVE easy steps to developing a Christmas marketing strategy that will help you stand out from the crowd.
This episode I’m joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience.
If you’re not seeing the sales you want, and you’re are doing a lot of what I just described then I can’t wait to share this episode of Bringing Business To Retail with you; Why Posting On Social Media Isn’t Going To Make You More Money.
In this episode I’m sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn’t go perfectly.
With the price of facebook ads going up, you want to ensure that you’re getting the most bang for your buck.
By using inbuilt facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.
In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.
In this weeks episode we’re exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.
It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying “this is what we’re doing about Covid-19”?
In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they’re ready.
