You gotta be marketing all the time to keep your sales funnel full!
A children’s shoe store owner asked Sal whether to run 25% off everything. Sal’s answer: pick the outcome first. Here’s the Black Friday offer she would run instead to move
Q4 doesn’t give you more hours in the day, but your marketing still needs to happen. In this episode, Salena Knight shares three simple ways to keep your marketing moving
Have you ever felt uncomfortable when a customer spends more than you expected?
Maybe you’ve thrown in free products, offered an unasked-for discount, or worried they’d regret their purchase once
How many offers have you abandoned after one attempt? In this short episode, Salena Knight explains why most retailers don’t have enough data to decide whether a promotion failed and
What happens when a retailer realises they’re spending too much time chasing the wrong customers?
In this coaching conversation, Cathy shares the challenges of running her online gifting business and
The customers are already buying – so why bother promoting, upselling, or planning campaigns?
In this episode of the Bringing Business to Retail podcast, Salena Knight shares one of the
