You gotta be marketing all the time to keep your sales funnel full!
If your retail sales feel unpredictable, the cause is almost never the economy or the algorithm – it’s inconsistent, campaign-driven marketing. Or rather, the lack of it.
In this
You might have incredible products, a beautiful store, and loyal customers – but if people don’t know you exist, none of that matters.
In this episode, Salena Knight shares
Why do some brands charge more and still win? In this episode, Salena unpacks premium pricing, price anchoring, customer experience, team culture, and how to build a brand people trust
A lot of retail and ecommerce businesses are making sales, growing revenue, and still ending up cash-strapped. In this episode, Salena breaks down the money blind spots that hurt profitability,
If your promotions are not converting, the discount is probably not the issue. In this episode, I explain why starting with the offer is the mistake most retailers make and
When retail marketing underperforms, most founders react fast. They change offers, increase discounts, or blame traffic. In this episode, learn how data-driven retail decisions protect profit and prevent costly mistakes.
