
This Simple Marketing Mistake Cost Me $200,000
The customers are already buying – so why bother promoting, upselling, or planning campaigns?
In this episode of the Bringing Business to Retail podcast, Salena Knight shares one of the
You gotta be marketing all the time to keep your sales funnel full!

The customers are already buying – so why bother promoting, upselling, or planning campaigns?
In this episode of the Bringing Business to Retail podcast, Salena Knight shares one of the

If your retail sales feel unpredictable, the cause is almost never the economy or the algorithm – it’s inconsistent, campaign-driven marketing. Or rather, the lack of it.
In this

You might have incredible products, a beautiful store, and loyal customers – but if people don’t know you exist, none of that matters.
In this episode, Salena Knight shares

Why do some brands charge more and still win? In this episode, Salena unpacks premium pricing, price anchoring, customer experience, team culture, and how to build a brand people trust

A lot of retail and ecommerce businesses are making sales, growing revenue, and still ending up cash-strapped. In this episode, Salena breaks down the money blind spots that hurt profitability,

If your promotions are not converting, the discount is probably not the issue. In this episode, I explain why starting with the offer is the mistake most retailers make and