
Do You Feel Guilty When Customers Spend Big?
Have you ever felt uncomfortable when a customer spends more than you expected?
Maybe you’ve thrown in free products, offered an unasked-for discount, or worried they’d regret their purchase once
You gotta be marketing all the time to keep your sales funnel full!

Have you ever felt uncomfortable when a customer spends more than you expected?
Maybe you’ve thrown in free products, offered an unasked-for discount, or worried they’d regret their purchase once

How many offers have you abandoned after one attempt? In this short episode, Salena Knight explains why most retailers don’t have enough data to decide whether a promotion failed and

What happens when a retailer realises they’re spending too much time chasing the wrong customers?
In this coaching conversation, Cathy shares the challenges of running her online gifting business and

The customers are already buying – so why bother promoting, upselling, or planning campaigns?
In this episode of the Bringing Business to Retail podcast, Salena Knight shares one of the

If your retail sales feel unpredictable, the cause is almost never the economy or the algorithm – it’s inconsistent, campaign-driven marketing. Or rather, the lack of it.
In this

You might have incredible products, a beautiful store, and loyal customers – but if people don’t know you exist, none of that matters.
In this episode, Salena Knight shares