
Sam Thompson and Ming Kang Chen: Marketing Creating A Profitable Paid Ads Strategy For Black Friday/Cyber Monday And Through To Christmas
Facebook-f Instagram Linkedin Creating A Profitable Paid Ads Strategy For Black Friday/Cyber Monday And Through To Christmas MING KANG CHEN AND SAM THOMPSON WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Sam Thompson and Ming Kang Chen Sam Thompson is the Head of Media and Partnerships at Bench. Ming Kang Chen is previously the Head of EcommerceHead of Ecommerce Sheet Society. How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)? Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society). ** Get the BF Bundle now and use it for your big weekend to offer the best product/s that convert! Shownotes The topics discussed include the importance of planning and strategizing for the Black Friday and Cyber Monday sales period, the use of data to inform marketing decisions, the allocation of budget for brand and performance marketing, and the potential for discounts