
It Didn’t Work – Should I Try Again?
How many offers have you abandoned after one attempt? In this short episode, Salena Knight explains why most retailers don’t have enough data to decide whether a promotion failed and
You gotta be marketing all the time to keep your sales funnel full!

How many offers have you abandoned after one attempt? In this short episode, Salena Knight explains why most retailers don’t have enough data to decide whether a promotion failed and

What happens when a retailer realises they’re spending too much time chasing the wrong customers?
In this coaching conversation, Cathy shares the challenges of running her online gifting business and

The customers are already buying – so why bother promoting, upselling, or planning campaigns?
In this episode of the Bringing Business to Retail podcast, Salena Knight shares one of the

If your retail sales feel unpredictable, the cause is almost never the economy or the algorithm – it’s inconsistent, campaign-driven marketing. Or rather, the lack of it.
In this

You might have incredible products, a beautiful store, and loyal customers – but if people don’t know you exist, none of that matters.
In this episode, Salena Knight shares

Why do some brands charge more and still win? In this episode, Salena unpacks premium pricing, price anchoring, customer experience, team culture, and how to build a brand people trust