Master Your Marketing

You gotta be marketing all the time to keep your sales funnel full!


Jason Williamson: #1 Way To Get Customers That Nobody Talks About

Prepare to improve your marketing game with this episode!

You’ll be eager to try out Jason Williamson’s creative yet practical and actionable strategies to draw in new customers and help boost your sales. 

Jason discusses how to interact with your audience in ways you thought would most likely piss customers off. But with his tips, you’ll learn how to be able to respond favorably and use it more effectively.

Join me and Jason, as we talk about one of my favorite marketing tools. Don’t skip this enlightening episode and find out what it is!


Joshua Chin: Pop Ups Annoy Customers (And Other Stupid Things Ecom Brands Believe)

Want to know the secret behind the HIGHEST EVER CONVERTING Klaviyo pop up? You’re going to find out EVERYTHING that went into building it.
Joshua and I went into this episode with the plan to talk about lifecycle marketing. We got there, but not before he casually mentioned that one of the pop ups he created was the highest ever converting.
Um, wait a minute. Stop right there. Let’s dig into this more…


Samantha Burmeister: Everything You Need To Know About Hiring A Copywriter

Ever hired (or tried to hire) a copywriter and found the entire exercise a complete waste of your time?

Could well be that you’ve got the wrong person for the job.

There are actually severally different types of “copywriting” and it’s rare that one person is great at multiple styles.

So if you’re looking to boost your sales or conversions and you need help with copywriting, find out everything you need to know before you spend a dollar.


This Is What It Will Take To Scale In 2023

With the new year just a few weeks away, hopefully you’re thinking about what you want from your business and what you’ll need to do to achieve that success.

In this episode, I want to share with you what I think it will take, for retail & ecommerce stores to scale in 2023.


Sam Thompson and Ming Kang Chen: How To Leverage Paid Ads For BFCM, Thanksgiving, Christmas & Beyond

Facebook-f Instagram Linkedin How To Leverage Paid Ads For BFCM, Thanksgiving, Christmas & Beyond SAM THOMPSON AND MING KANG CHEN WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Sam Thompson and Ming Kang Chen How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)? Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society). ** There are 9 strategies I use when helping retail/e-comm businesses move their stock fast so they can reinvest that money into new business. Head over to to know exactly what those 9 strategies are and how I use them. LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY I THINK YOU’LL LOVE… WHAT ARE YOUR THOUGHTS ON THE SUBJECT? Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on email Email Share on pinterest Pinterest


Why Do Some People In Business Succeed And Others Don’t

Ever wondered how some businesses just seem to be an overnight success and others are still pootling (yes that’s a made-up word) along, year in and year out?

Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don’t.

Find out what I told her.


Masha Titova: Are Your Suppliers Doing This

Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products…or one that just takes your money?

If your suppliers aren’t helping you grow, it might be time to move on and find new ones.

Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever.

In this week’s episode, Masha and I discuss not only her journey with her luxury lingerie brand Titov, but how she’s actively working with her retailers when it comes to marketing.


Easy Ways To Customise Your Marketing

Each customer is unique. You cannot assume that every customer is the same anymore. So how can we keep up and remind our customers of our products?
In this episode, I’ll give you a sneak peek of what happens in our mentoring program and suggest ways on how you can tailor fit your workflow to your customers.


How I Increased My Revenue By 50% In 12 Hours

In this week’s episode, I’m sharing an experience I had recently that enlightened me to just how much money I was missing out on by not bringing on extra staff to help me and the rest of our team deliver some very important KPIs and how I worked to bring on new staff before I could afford it.