Ever hired (or tried to hire) a copywriter and found the entire exercise a complete waste of your time?

Could well be that you’ve got the wrong person for the job.

There are actually severally different types of “copywriting” and it’s rare that one person is great at multiple styles.

So if you’re looking to boost your sales or conversions and you need help with copywriting, find out everything you need to know before you spend a dollar.

Facebook-f Instagram Linkedin How To Leverage Paid Ads For BFCM, Thanksgiving, Christmas & Beyond SAM THOMPSON AND MING KANG CHEN WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Sam Thompson and Ming Kang Chen How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)? Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society). ** There are 9 strategies I use when helping retail/e-comm businesses move their stock fast so they can reinvest that money into new business. Head over to https://salenaknight.com/stock to know exactly what those 9 strategies are and how I use them. LISTEN ON APPLE PODCASTS LISTEN ON SPOTIFY I THINK YOU’LL LOVE… WHAT ARE YOUR THOUGHTS ON THE SUBJECT? Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on email Email Share on pinterest Pinterest

Ever wondered how some businesses just seem to be an overnight success and others are still pootling (yes that’s a made-up word) along, year in and year out?

Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don’t.

Find out what I told her.

Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products…or one that just takes your money?

If your suppliers aren’t helping you grow, it might be time to move on and find new ones.

Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever.

In this week’s episode, Masha and I discuss not only her journey with her luxury lingerie brand Titov, but how she’s actively working with her retailers when it comes to marketing.

Each customer is unique. You cannot assume that every customer is the same anymore. So how can we keep up and remind our customers of our products?
In this episode, I’ll give you a sneak peek of what happens in our mentoring program and suggest ways on how you can tailor fit your workflow to your customers.

I love properties. And I’m always on the lookout for my next one!

Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I’ve learned from my landlady adventures.

In this week’s episode, I’m sharing an experience I had recently that enlightened me to just how much money I was missing out on by not bringing on extra staff to help me and the rest of our team deliver some very important KPIs and how I worked to bring on new staff before I could afford it.

In this episode, I’m joined by designer and digital marketer, co-founder of Electric Eye Agency and the former bass player from the band City Lights, Chase Clymer. Using his creative experiences Chase has become an expert in helping eCommerce brands scale and grow and market to their dream customers.

It’s easy to drop a lot of money on paid advertising, without really knowing if you’re getting a good return on your investment.

If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that’s exactly what I’m focusing on in this episode.

Plus you’ll get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in ’22.

Black Friday and Cyber Monday are close – and you, are you ready for it? When it comes to premium brands, most retailers don’t want to be seen to be cheapening their brand by giving discounts – and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.