Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES In today’s episode, I’m diving into one of the biggest mistakes I see retailers make every single year, treating Boxing Day and post-Christmas sales like a fire sale. You’ve worked your butt off all December, your margins are healthy, and then on December 26… boom. Panic hits, and […]
Most retailers see returns as a headache, but in reality, returns are one of the most valuable insights into your customers’ buying patterns. In this episode, Sal shares how to minimize unnecessary returns, handle the right ones with ease, and turn every return into an opportunity for more sales. If you want to make your returns process smoother and more profitable, this one’s for you.
In today’s episode, we dive into the real human psychology behind why people buy — and how you can use it ethically to grow your business. From Phil’s behavioral science experiments to Natalie’s journey turning digital patterns into a full-time career, to Sarah’s brilliant subscription strategy that transformed her revenue, you’ll walk away with practical, proven tactics you can apply immediately. This is an episode packed with insights, inspiration, and the mindset shifts every retailer needs.
Discover how Steven Preuss, CEO and co-founder of PayMore, turned a single secondhand electronics shop into over 100 franchise stores across the US, UK, and Canada — while fulfilling 80% of sales through e-commerce. In this episode, Salena Knight dives into how PayMore is redefining retail, blending sustainability, technology, and franchising to build the future of secondhand electronics. Learn how this fast-growing brand removes the stigma from “used” and transforms e-waste into opportunity.
Sales don’t have to feel sleazy. In this episode, Salena sits down with She Sells Differently host and sales coach Andee Hart to explore how to sell with confidence, connection, and integrity. From follow-up strategies to creating authentic customer relationships, this conversation is packed with insights to help you grow your business — without the cringe.
Black Friday doesn’t have to mean giving away your profits. In this episode, Salena Knight reveals how to create a winning Black Friday strategy without slashing your prices — from segmenting your customers and reverse-engineering your goals to using smarter value-driven promotions like bundles, loyalty rewards, and gifts with purchase. Learn how to protect your margins, attract the right customers, and end the year strong.
Most brands focus all their energy on getting customers during Black Friday and Cyber Monday — but what happens after? In this episode, Salena Knight shows you how to stop losing money on one-time bargain hunters and start building real loyalty. You’ll learn how to create an unforgettable customer experience, set up retention flows that actually work, and turn new holiday shoppers into repeat, high-value customers.
Your bottom 25% of inventory could be costing you $40,000+ in rent, opportunity cost, and tied-up cash. One retailer had $400K sitting in dead stock for over two years. Learn how to do a 15-minute audit that shows you exactly what your slow movers are costing you—and how to fix it fast
