When retail marketing underperforms, most founders react fast. They change offers, increase discounts, or blame traffic. In this episode, learn how data-driven retail decisions protect profit and prevent costly mistakes.
How to Buy Inventory That Drives Sales and Protects Profit
If you have ever bought stock because you loved it, felt safe, or trusted the sales rep, this episode is for you. Here is how thinking like an Airbnb investor will transform the way you buy inventory.
Stop Guessing What Will Sell: Do This Instead
If inventory keeps piling up but profit feels harder to find, your buying process may be backwards. In this episode, we break down why selling first changes cash flow, confidence, and control.
Stop Training Customers to Forget You
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Emma thought she was “doing marketing.” She posted. She emailed. She showed up when she could.And then everything went quiet.When she finally ran a promotion, nobody responded.In this episode, Salena Knight breaks down why inconsistent marketing doesn’t just slow growth – it actively works against you. You’ll learn […]
3 Sneaky Ways Your Product Strategy Is Draining Your Cashflow
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Many store owners assume cashflow problems come from marketing or pricing. In reality, some of the biggest profit leaks are hiding inside your product strategy. In this episode, Salena unpacks three subtle but costly mistakes that drain cash even in businesses with strong sales and loyal customers. These […]
Busy Isn’t Your Problem – This Is
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they’re bad at business, but because they’re spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, […]
Mastering TikTok Marketing – Ian Page
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES TikTok Shop can look like easy money from the outside, but it is not passive. It is a machine that needs constant feeding. In this episode, Salena Knight sits down with Ian Page from Bullseye Sellers to break down why most retailers fail on TikTok, what actually scales, […]
Just How Fun Making Money Can Be
A chance conversation revealed why one retailer is quietly making millions while others struggle. The difference isn’t luck. It’s how he thinks about money, inventory, and the game of business.
Re- Run of “Steal the Marketing Strategy of Lululemon”
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES As we wrap up another incredible year on the Bringing Business to Retail Podcast, I’m diving deep into the marketing secrets behind two powerhouse brands: Lululemon and Pottery Barn. And I’m doing it with someone who has lived inside their walls, fractional CMO Jessica Shirra. If you’ve ever […]
Re-Run of “Do This To Get More Sales”
Facebook-f Instagram Linkedin LISTEN NOW As the holidays hit full swing and the retail rush takes over, it’s easy to slip into survival mode. But if you want to get more sales and customers in 2026, this is the perfect moment to pause, just for a few minutes, and look at what could genuinely shift […]
