What if being the most expensive in your market wasn’t a risk—but a strategy?
In this powerful episode of the Bringing Business to Retail podcast, I sit down with Cat, founder of a 7-figure photo booth business, who made a bold decision early on: she wasn’t going to be affordable—she was going to be premium. And not just in price, but in experience, positioning, and service.
Together, we dive into what it really means to charge more and still book out, how to shift your mindset when you’re not your own target customer, and what premium clients are truly looking for (spoiler: it’s not just a better product—it’s time, trust, and ease).
Cat opens up about her journey from broke and burned out to fully booked and in control, the behind-the-scenes pitfalls of premium pricing, and how she now helps other entrepreneurs charge what they’re worth. We also explore how selling to wealthy clients helped Cat scale her business, build a team, and launch a second revenue stream—all while working less.
If you’re tired of chasing price-shoppers, second-guessing your rates, or constantly being “busy” but not profitable, this episode will shift your thinking and show you what’s possible when you step into your value.
Let’s talk about building a business that feels as good as it looks.
Sal x
