In this episode I’m going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old “give me your stuff and see ya’ later” customers. We’re talking the kind of customers that stick around for the long haul, love your brand and sing your praises from the roof tops!
Over the past six months I’ve had the great pleasure of getting to know Anna Wythes, as she’s worked her way through my small group coaching program.
Anna’s story will resonate with you; school teacher by day, ethical fashion retailer by night, Anna is a Retail Superhero juggling single parenthood, work and running a business she’s passionate about. Anna uses her store to make a difference to others and share her message about ethically produced fashion.
Five years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim!
Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites. He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat to me about why “beautiful” design doesn’t always mean profitable design, three strategies you can use in your own business to improve conversion rates and what features will help your e-commerce site stand out from your competition.
You opened your retail or e-commerce store so you could help people, right?. Because you wanted an outlet for your creativity or so you could spend more time with your family or doing the things you love.
Having issues with your Facebook Business page? You’re not alone. The past couple of weeks I’ve fielded several calls from clients asking me to help them with everything from not being able to post any content or make comments on their business page, through to not being able to access their page at all.
Getting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not?
Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I’m sharing my top tips to get your business vacation ready.
This week I had an email from a listener who wanted to know how the heck she can keep on top of her social media when there always seem to be hundreds of other jobs to do AND an actual business to run.
Hands in the air if you feel like keeping on top of your socials is like a full time job? Pretty much all of you right.
Go on! You know you want to know what in the heck I could possibly have learned from the kitsch filled, angst ridden, girl power themed Bad Moms movie!
Listen in as I share the top three things I took away from my recent night in front of the TV. Join me for this super fun episode and bring a few laughs to your day!
Sometimes you will be in an uncomfortable situation when it comes to your business, maybe you will have problems will your employees or with your suppliers but the worst case scenario is when you don’t have money.