When it comes to customer acquisition, the hard part is driving people to your website. Once they’ve landed, you have a chance of selling to them. If you’ve managed to get them all the way through to checkout, you’ve hit a home run. Your work is done. Right? Wrong! https://www.youtube.com/watch?v=zJ3sBMb7Yxg When it comes to selling, […]

We’ve all been there and nobody likes it when it happens – 404 error pages. That page that pops up when the thing your were searching for, has disappeard into the internet ether. No matter how good your website is, you are still going to have error pages displaying to your visitors. https://www.youtube.com/watch?v=XHOmBV4js_E You don’t […]

https://www.youtube.com/watch?v=Gug89WSR4is When I first meet with a retailer, I ask them why they opened their store. And of course, the reasons vary dramatically. But what generally comes up are these 5 things. To have more freedom to spend time with my family To not have to work as many hours  andTo not have to work […]

You know the feeling. You need to capitalise on the holiday season to fill your cash register and give you some breathing space for that time of the year when trade naturally drops off. For most people, that time is the Christmas period, or the Summer. https://www.youtube.com/watch?v=K3V6pvJbTlY Each year, you wrack your brain to figure […]

Hey there, the holiday rush is almost here, again! What does this mean for you as a retailer? Simply put, it means money and it also could mean making your whole year finally profitable. So, what’s the secret recipe to super-charge your holiday sales?   Of course, there are a lot of things you can do to stand […]

What type of business insurance do you need for a retail store? There’s a phrase we you is life, especially in business. CYA Cover your butt Today we’re talking about insurance.https://www.youtube.com/watch?v=hF3s0Dv4Yc0 Now before we start, let me just say. You can take out all the insurance in the world, BUT you can’t absolve yourself of […]

Retailers are always the first port of call for organisations that are looking for donations, because they have tangible products that can easily be displayed and therefore, are much easier to sell tickets or take bids from consumers. But as a small business, you can’t afford to be donating to every single cause that comes […]

There comes a time when you know that you have to bring someone (or multiple someone’s) onto your team, cos let’s be honest, you can’t do this by yourself. IN this episode, I’ll admit I’m not going down into the nitty gritty of hiring. I mean, hiring is the biggest module of the boutique academy […]

A bad review is generally posted because what they buyer expected, was not what they received. Now that doesn’t mean that the product was bad, or that your service was bad, it just means the product wasn’t right for them. And lets face it, we all have had that happen. You buy something, you get […]