How Your Generosity Can Attract The Wrong Customers
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How Your Generosity Can Attract The Wrong Customers

What happens when a retailer realises they’re spending too much time chasing the wrong customers?

In this coaching conversation, Cathy shares the challenges of running her online gifting business and trying to balance customer service, profitability, and corporate sales. Salena breaks down why not every customer is worth pursuing, why freebies and discounts can quietly destroy profit, and how better customer qualification can completely change the profitability of a retail or ecommerce business.

Your Competitors Are Keeping You Stuck
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Your Competitors Are Keeping You Stuck

Are you measuring your retail or ecommerce business against the wrong benchmark?

In this episode, Salena Knight unpacks the invisible comparison game that happens at networking events, inside mastermind groups, and across social media feeds every single day. One store owner is celebrating their best quarter ever. Another is struggling with foot traffic. Someone else just landed a new supplier with bigger margins.

And before you know it, you’re mentally ranking your business against everyone else in the room.

The problem is that comparison rarely gives you useful data. It creates pressure, confusion, and reactive decision-making.

In this episode, you’ll learn how to stop benchmarking your business against other retailers and start focusing on the numbers, systems, and strategies that actually move your business forward.

Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now
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Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now

In today’s retail and ecommerce climate, rising costs are no longer temporary disruptions – they are structural shifts that directly impact your margins, pricing, and long-term profitability.
In this episode of the Bringing Business to Retail podcast, Salena Knight breaks down why so many store owners are absorbing rising costs instead of adjusting their pricing – and why that decision can put your entire business at risk. Using the simple but powerful analogy of rising fuel prices, she explains how cost increases compound across your entire supply chain and why failing to act now can erode your margins without you even noticing.
You’ll learn why raising your prices is not only necessary but responsible, how to evaluate whether your pricing is still profitable, and why the customers you fear losing are often not the ones driving your growth.
If you’re a retail or ecommerce business owner navigating rising expenses, shrinking margins, and uncertain economic conditions, this episode will help you make confident, data-driven pricing decisions that protect your profitability and future-proof your business.

How to Stay Profitable in a Retail Store (When Costs Are Rising)
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How to Stay Profitable in a Retail Store (When Costs Are Rising)

Teresa Olson’s path to retail is anything but conventional. From record stores and DJ booths to interior design and finally opening Olson House, this episode is a masterclass in building a business around beauty, resilience, and strategic pivots. We talk tariffs, vintage inventory, local retail, Google Shopping ads, and what it really takes to survive as an independent store owner.

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The Returns Strategy Every Retailer Needs

Most retailers see returns as a headache, but in reality, returns are one of the most valuable insights into your customers’ buying patterns. In this episode, Sal shares how to minimize unnecessary returns, handle the right ones with ease, and turn every return into an opportunity for more sales. If you want to make your returns process smoother and more profitable, this one’s for you.