How to Find the Money That You're Leaving On the Table
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How to Find the Money That You’re Leaving On the Table

Most retailers assume the answer to slowing sales is more traffic, more customers, and more marketing. But what if the money you’re looking for is already inside your business?

In this episode of the Bringing Business to Retail Podcast, Salena Knight breaks down the four key profit levers that drive retail and ecommerce growth: average order value, customer acquisition, conversion rate, and profit margin. Learn how to identify where revenue is leaking, which metrics matter most, and how small changes can create significant profit improvements without increasing your marketing spend.

Do You Feel Guilty When Customers Spend Big?
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Do You Feel Guilty When Customers Spend Big?

Have you ever felt uncomfortable when a customer spends more than you expected?

Maybe you’ve thrown in free products, offered an unasked-for discount, or worried they’d regret their purchase once they saw the total.

In this short episode, Salena Knight shares the story of her first $1,000 sale and explores why so many retailers feel guilty when customers spend big. You’ll learn how your own beliefs about money may be influencing your pricing decisions and why discounting can sometimes do more harm than good.

If you’ve ever struggled to charge full price with confidence, this episode is for you.

How Your Generosity Can Attract The Wrong Customers
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How Your Generosity Can Attract The Wrong Customers

What happens when a retailer realises they’re spending too much time chasing the wrong customers?

In this coaching conversation, Cathy shares the challenges of running her online gifting business and trying to balance customer service, profitability, and corporate sales. Salena breaks down why not every customer is worth pursuing, why freebies and discounts can quietly destroy profit, and how better customer qualification can completely change the profitability of a retail or ecommerce business.

Your Competitors Are Keeping You Stuck
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Your Competitors Are Keeping You Stuck

Are you measuring your retail or ecommerce business against the wrong benchmark?

In this episode, Salena Knight unpacks the invisible comparison game that happens at networking events, inside mastermind groups, and across social media feeds every single day. One store owner is celebrating their best quarter ever. Another is struggling with foot traffic. Someone else just landed a new supplier with bigger margins.

And before you know it, you’re mentally ranking your business against everyone else in the room.

The problem is that comparison rarely gives you useful data. It creates pressure, confusion, and reactive decision-making.

In this episode, you’ll learn how to stop benchmarking your business against other retailers and start focusing on the numbers, systems, and strategies that actually move your business forward.

Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now
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Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now

In today’s retail and ecommerce climate, rising costs are no longer temporary disruptions – they are structural shifts that directly impact your margins, pricing, and long-term profitability.
In this episode of the Bringing Business to Retail podcast, Salena Knight breaks down why so many store owners are absorbing rising costs instead of adjusting their pricing – and why that decision can put your entire business at risk. Using the simple but powerful analogy of rising fuel prices, she explains how cost increases compound across your entire supply chain and why failing to act now can erode your margins without you even noticing.
You’ll learn why raising your prices is not only necessary but responsible, how to evaluate whether your pricing is still profitable, and why the customers you fear losing are often not the ones driving your growth.
If you’re a retail or ecommerce business owner navigating rising expenses, shrinking margins, and uncertain economic conditions, this episode will help you make confident, data-driven pricing decisions that protect your profitability and future-proof your business.

How to Stay Profitable in a Retail Store (When Costs Are Rising)
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How to Stay Profitable in a Retail Store (When Costs Are Rising)

Teresa Olson’s path to retail is anything but conventional. From record stores and DJ booths to interior design and finally opening Olson House, this episode is a masterclass in building a business around beauty, resilience, and strategic pivots. We talk tariffs, vintage inventory, local retail, Google Shopping ads, and what it really takes to survive as an independent store owner.