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November 4, 2022  |  By Salena  |  In marketing

Sam Thompson and Ming Kang Chen: How To Leverage Paid Ads For BFCM, Thanksgiving, Christmas & Beyond

Facebook-f Instagram Linkedin How To Leverage Paid Ads For BFCM, Thanksgiving, Christmas & Beyond SAM THOMPSON AND MING KANG CHEN WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Sam Thompson and Ming Kang Chen How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are […]

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September 30, 2022  |  By Salena  |  In marketing

Why Do Some People In Business Succeed And Others Don’t

Ever wondered how some businesses just seem to be an overnight success and others are still pootling (yes that’s a made-up word) along, year in and year out?

Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don’t.

Find out what I told her.

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August 26, 2022  |  By Salena  |  In marketing

Masha Titova: Are Your Suppliers Doing This

Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products…or one that just takes your money?

If your suppliers aren’t helping you grow, it might be time to move on and find new ones.

Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever.

In this week’s episode, Masha and I discuss not only her journey with her luxury lingerie brand Titov, but how she’s actively working with her retailers when it comes to marketing.

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July 22, 2022  |  By Salena  |  In marketing

Easy Ways To Customise Your Marketing

Each customer is unique. You cannot assume that every customer is the same anymore. So how can we keep up and remind our customers of our products?
In this episode, I’ll give you a sneak peek of what happens in our mentoring program and suggest ways on how you can tailor fit your workflow to your customers.

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June 17, 2022  |  By Salena  |  In marketing

Marketing Lessons I’ve Learned From Owning An Airbnb

I love properties. And I’m always on the lookout for my next one!

Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I’ve learned from my landlady adventures.

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March 4, 2022  |  By Salena  |  In marketing

How I Increased My Revenue By 50% In 12 Hours

In this week’s episode, I’m sharing an experience I had recently that enlightened me to just how much money I was missing out on by not bringing on extra staff to help me and the rest of our team deliver some very important KPIs and how I worked to bring on new staff before I could afford it.

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January 28, 2022  |  By Salena  |  In marketing

How To Generate Hot Traffic – Chase Clymer

In this episode, I’m joined by designer and digital marketer, co-founder of Electric Eye Agency and the former bass player from the band City Lights, Chase Clymer. Using his creative experiences Chase has become an expert in helping eCommerce brands scale and grow and market to their dream customers.

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December 24, 2021  |  By Salena  |  In marketing

Increase Your Paid Ads ROI With This Strategy

It’s easy to drop a lot of money on paid advertising, without really knowing if you’re getting a good return on your investment.

If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that’s exactly what I’m focusing on in this episode.

Plus you’ll get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in ’22.

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October 22, 2021  |  By Salena  |  In marketing

Leveraging Black Friday | Cyber Monday Without Damaging Your Brand

Black Friday and Cyber Monday are close – and you, are you ready for it? When it comes to premium brands, most retailers don’t want to be seen to be cheapening their brand by giving discounts – and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.

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August 27, 2021  |  By Salena  |  In Latest, marketing

What’s Working Inside Facebook™ Ads Right Now

Are you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results?
Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn’t going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to get your Facebook Ads working hot for you right now.
Let’s dive in!

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