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Ep 377 Marketing Jenn Donovan – How To Create Content Without The Hassle_wordpress
March 31, 2023  |  By Salena  |  In marketing

Jenn Donovan: How To Create Content Without The Hassle

Ugh, creating content for social media is SUCH drain – are you with me on this?
Well, if you’re anything like me, then today’s episode with Jenn Donovan is going to help you avoid the hassle and create content with ease (ok, maybe not ease, but less struggle!)

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Ep 372 Marketing Joshua Chin Pop Ups Annoy Customers_wordpresscover
February 24, 2023  |  By Salena  |  In marketing

Joshua Chin: Pop Ups Annoy Customers (And Other Stupid Things Ecom Brands Believe)

Want to know the secret behind the HIGHEST EVER CONVERTING Klaviyo pop up? You’re going to find out EVERYTHING that went into building it.
Joshua and I went into this episode with the plan to talk about lifecycle marketing. We got there, but not before he casually mentioned that one of the pop ups he created was the highest ever converting.
Um, wait a minute. Stop right there. Let’s dig into this more…

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Ep 367 Marketing Samantha Burmeister – Everything You Need To Know About Hiring A Copywriter_wordpress
January 20, 2023  |  By Salena  |  In marketing

Samantha Burmeister: Everything You Need To Know About Hiring A Copywriter

Ever hired (or tried to hire) a copywriter and found the entire exercise a complete waste of your time?

Could well be that you’ve got the wrong person for the job.

There are actually severally different types of “copywriting” and it’s rare that one person is great at multiple styles.

So if you’re looking to boost your sales or conversions and you need help with copywriting, find out everything you need to know before you spend a dollar.

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Ep 362 Marketing This Is What It Will Take To Scale In 2023_wordpress
December 9, 2022  |  By Salena  |  In customers, Impact, marketing, money, sales

This Is What It Will Take To Scale In 2023

With the new year just a few weeks away, hopefully you’re thinking about what you want from your business and what you’ll need to do to achieve that success.

In this episode, I want to share with you what I think it will take, for retail & ecommerce stores to scale in 2023.

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sam-ming_wordpress
November 4, 2022  |  By Salena  |  In marketing

Sam Thompson and Ming Kang Chen: How To Leverage Paid Ads For BFCM, Thanksgiving, Christmas & Beyond

Facebook-f Instagram Linkedin How To Leverage Paid Ads For BFCM, Thanksgiving, Christmas & Beyond SAM THOMPSON AND MING KANG CHEN WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Sam Thompson and Ming Kang Chen How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are […]

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Why Do Some People In Business Succeed And Others Don’t_wordpress
September 30, 2022  |  By Salena  |  In marketing

Why Do Some People In Business Succeed And Others Don’t

Ever wondered how some businesses just seem to be an overnight success and others are still pootling (yes that’s a made-up word) along, year in and year out?

Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don’t.

Find out what I told her.

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Masha Titova-Are Your Suppliers Doing This-wordpress
August 26, 2022  |  By Salena  |  In marketing

Masha Titova: Are Your Suppliers Doing This

Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products…or one that just takes your money?

If your suppliers aren’t helping you grow, it might be time to move on and find new ones.

Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever.

In this week’s episode, Masha and I discuss not only her journey with her luxury lingerie brand Titov, but how she’s actively working with her retailers when it comes to marketing.

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Easy Ways To Customise Your Marketing_wordpress
July 22, 2022  |  By Salena  |  In marketing

Easy Ways To Customise Your Marketing

Each customer is unique. You cannot assume that every customer is the same anymore. So how can we keep up and remind our customers of our products?
In this episode, I’ll give you a sneak peek of what happens in our mentoring program and suggest ways on how you can tailor fit your workflow to your customers.

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marketinglessonsairbnb-wordpresscover
June 17, 2022  |  By Salena  |  In marketing

Marketing Lessons I’ve Learned From Owning An Airbnb

I love properties. And I’m always on the lookout for my next one!

Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I’ve learned from my landlady adventures.

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How I Increased My Revenue By 50% In 12 Hours sq
March 4, 2022  |  By Salena  |  In marketing

How I Increased My Revenue By 50% In 12 Hours

In this week’s episode, I’m sharing an experience I had recently that enlightened me to just how much money I was missing out on by not bringing on extra staff to help me and the rest of our team deliver some very important KPIs and how I worked to bring on new staff before I could afford it.

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