Jill, CEO of The Stitchery Studio, shares how she built a community-driven retail business and grew sales by 30% and profit by 40%.
She Lost Everything. Then Built a $50 Million Dollar Business.
What happens when you lose everything you’ve built? For Jennifer Johnson, it became the turning point that led to creating a $50 million resale business. In this episode, Salena Knight sits down with the founder of True Fashionistas to talk about rebuilding after failure, leading with confidence, and why resilience is the greatest asset any entrepreneur can develop. Jennifer shares the mindset shifts, business lessons, and practical strategies that helped her create one of the largest lifestyle resale stores in Florida.
The Real Reason You’re Still Doing Everything Yourself
If you’ve ever caught yourself saying, “It’s faster if I do it myself,” this episode is for you. Salena explores why so many retail and ecommerce business owners become trapped by systems that only work because they built them. Learn how to turn founder instinct into documented processes that your team can follow, freeing up your time to focus on growing the business instead of running every task yourself.
Could Your Business Survive a Cancer Diagnosis?
What would happen to your business if you were suddenly forced to step away? In this deeply personal episode, retail growth strategist Salena Knight shares the moment she faced a possible cancer diagnosis and the uncomfortable questions it raised about leadership, business dependency, burnout, and resilience. This episode explores how to build a business that can survive unexpected challenges, why so many retail and ecommerce store owners become the bottleneck, and what every entrepreneur needs to put in place before life forces them to slow down.
Why So Many Retail Businesses Grow Broke
A lot of retail and ecommerce businesses are making sales, growing revenue, and still ending up cash-strapped. In this episode, Salena breaks down the money blind spots that hurt profitability, from inventory and contribution margin to fulfillment costs, pricing psychology, and customer behavior.
Why Your Team Isn’t Doing What You Want
If your team keeps missing the mark, the problem may not be performance. It may be clarity. In this episode, Salena Knight explains why unclear expectations lead to disappointing outcomes and how retail founders can fix it.
Your “Gut Feel” Might Be Costing You More Than You Think
When retail marketing underperforms, most founders react fast. They change offers, increase discounts, or blame traffic. In this episode, learn how data-driven retail decisions protect profit and prevent costly mistakes.
3 Sneaky Ways Your Product Strategy Is Draining Your Cashflow
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Many store owners assume cashflow problems come from marketing or pricing. In reality, some of the biggest profit leaks are hiding inside your product strategy. In this episode, Salena unpacks three subtle but costly mistakes that drain cash even in businesses with strong sales and loyal customers. These […]
Busy Isn’t Your Problem – This Is
Facebook-f Instagram Linkedin LISTEN NOW SHOW NOTES Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they’re bad at business, but because they’re spending their time in the wrong category of work. In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, […]
From 1 Store to 100+ in 5 Years – How PayMore Did It with Stephen R. Preuss Sr.
Discover how Steven Preuss, CEO and co-founder of PayMore, turned a single secondhand electronics shop into over 100 franchise stores across the US, UK, and Canada — while fulfilling 80% of sales through e-commerce. In this episode, Salena Knight dives into how PayMore is redefining retail, blending sustainability, technology, and franchising to build the future of secondhand electronics. Learn how this fast-growing brand removes the stigma from “used” and transforms e-waste into opportunity.
