Doug has held senior management positions in the pharamaceutical, consumer goods, publishing industries and online marketing industries..
* Launch major consumer brands using TV and print media.(Bayer).
* Develop a sound strategic research process to identify the best creative platform to relaunch an iconic brand (Duracell briefly dropped the Pink Bunny, I brought it back!)
* Restructure and lead an Australian and NZ sales team to successfully drive into new distribution channels.(also Duracell).
* Head up strategy and business redesign in a major global publisher.The masters of direct marketing – Reader’s Digest.
* Develop a systematic approach to grade and develop key accounts and concentrate client acquisition activities on the most promising sectors (at returnity – leader in online digital marketing).

Specialties: Every business acquires customers, sells them other products and works hard to retain them. I’m passionate about helping businesses structure these activities so you always have the best possible information on how effective your marketing investments really are.